Apple CEO Tim Cook Taking Substantial Pay Cut in 2023 After Earning Nearly $100 Million Last Year

[9594864]

You seem very convinced for some reason that if everyone on this earth had access to more money, we would somehow have found the cure for cancer and aging and solved global warming by now. I have nothing to say to that, save that it’s all hypothetical, so I find it hard to argue for or against it either way.

Well you might be missing the point. The point is that human advancement is directly tied to human involvement.

The more wealth inequality the less human involvement. The more wealth equality the more human involvement. If you take 1 billion humans and put them on a planet, and you take 5 billion humans and put them on a different planet, the planet with 5 billion humans will be astronomically more advanced, faster.

Our problem is that as we have grown in population, we have also greatly increased wealth inequality. You can look at charts of wealth from say 1900 onwards and it’s staggering how much it’s grown. If wealth had remained neutral then literally billions of more humans would’ve had opportunities to get education and advance the world. That is what I mean when I say we would be 30-50 years more advanced. Look at what happens when the entire planet Earth has a problem: COVID-19. They fix it. Unimaginably quickly. To have a vaccine that effective, that fast is astounding.

 

[The-Real-Deal82]

Hahaha not about the money. That’s comical. The man literally has shorted companies just to make profits. He’s a piece of garbage and nearly useless to the world.

Everything he did would’ve been done by millions of other humans. It was all already happening… you all are very very confused because you think he personally was a world-changer. No, he’s a guy in the right place at the right time, doing the right thing.

Albert Einstein changed the world. Issac Newton. Edison… etc.

And LOL you can’t think of anything more world-changing? The automobile is miles and miles beyond computers. Without automobiles the world might not have computers yet in 2023. It increased production an incalculable amount.

Also electricity beats all of course.

Not interested in debating this with you as I couldn’t disagree with you more. I haven’t got the time. You did miss a key word in my post with your examples though. I won’t point it out. All the best.

 

[UK-MacAddict]

LOL the 'values' Apple was built on were simple - make as much money as humanly possible and squeeze suppliers and employees as hard as you can.

You can try to ascribe romantic nostalgic 'values' into the story of two scrappy guys, one a hard/software nerd and the other a charismatic marketing type, but at the end of the day Apple has always been about selling products and earning money.

The 'values' you think they have are the result of careful advertising campaigns and our collective rose-tinted perspective on the past.

Steve Jobs never said it wasn't about making money. It was about making great products whilst making reasonable profits. He says himself in interviews.

Also the earning money part was to hold it in reserve to stop any chance of Apple going bankrupt again. Steve Jobs allowed Apple to hold over $100bn in cash to use for the future R&D of products and didn’t pay anything to shareholders.

Tim Cooks Apple do not make great products and are greedy vultures.

 

[UK-MacAddict]

Like blatantly telling people to pirate their music.

Oops, make a mistake. That was the OG iPod advertisement.

The OG iPod ad showed a guy putting songs from his iTunes to his iPod and dancing about.

 

[UK-MacAddict]

Imo, it’s being run well. Two people two opinions.

I don’t really keep a scorecard of things I don’t like from companies who I do business with.

Cop out answer.

 

[torontotim]

Steve Jobs never said it wasn't about making money. It was about making great products whilst making reasonable profits. He says himself in interviews.

Also the earning money part was to hold it in reserve to stop any chance of Apple going bankrupt again. Steve Jobs allowed Apple to hold over $100bn in cash to use for the future R&D of products and didn’t pay anything to shareholders.

Tim Cooks Apple do not make great products and are greedy vultures.

Every word Steve Jobs ever said publicly was scripted and done with purpose. The Apple exec has a fiduciary responsibility to shareholders to make as much money as possible, not a 'reasonable' amount.

That's just PR talk. There was nothing particularly 'great' about any of Apple's products, with perhaps the exception of the iPhone which was pretty revolutionary although I had Compaq iPaqs running Windows with a touchscreen before the iPhone came along.

The single most important thing Jobs' Apple did was stick to their guns on a walled garden ensuring a strong integration between hardware and software, and enabling the seamless integration across their product lines.

It wasn't about any one 'great' product - it was their selfish holier-than-thou attitude which makes things like iMessage possible, makes AirTags work, Universal Control, Continuity Camera.... which all came into being in Tim Cook's Apple, not Jobs by the way.

 

[UK-MacAddict]

Every word Steve Jobs ever said publicly was scripted and done with purpose. The Apple exec has a fiduciary responsibility to shareholders to make as much money as possible, not a 'reasonable' amount.

That's just PR talk. There was nothing particularly 'great' about any of Apple's products, with perhaps the exception of the iPhone which was pretty revolutionary although I had Compaq iPaqs running Windows with a touchscreen before the iPhone came along.

The single most important thing Jobs' Apple did was stick to their guns on a walled garden ensuring a strong integration between hardware and software, and enabling the seamless integration across their product lines.

It wasn't about any one 'great' product - it was their selfish holier-than-thou attitude which makes things like iMessage possible, makes AirTags work, Universal Control, Continuity Camera.... which all came into being in Tim Cook's Apple, not Jobs by the way.

He did make money for the shareholders by making great products which boosted Apple share prices. But he did not give any money in the form of dividends and that policy only ended with Tim Cook. Shareholders don’t set pricing.

When I say great products I meant they are not gimped on purpose like they are now.

iMessage was Steve Jobs it was announced at WWDC 2011 which Steve did the keynote for and debuted on the iPhone 4S in October of that year. Anything up to around 2014 -2016 had Steve’s input. There was a 5-6 year plan when he died.

Once that plan was finished around 2017 that’s when prices started skyrocketing without justification. It all started with the iPhone X. You can blame inflation and exchange rates but even taking those into account prices don’t add up.

Universal Control is quite good but you can argue AirTags was pretty useless and continuity camera wouldn’t be needed if they stuck decent cameras on their Macs and displays.

Nothing of note has come out under Tim.

 

[I7guy]

He did make money for the shareholders by making great products which boosted Apple share prices. But he did not give any money in the form of dividends and that policy only ended with Tim Cook. Shareholders don’t set pricing.

When I say great products I meant they are not gimped on purpose like they are now.

iMessage was Steve Jobs it was announced at WWDC 2011 which Steve did the keynote for and debuted on the iPhone 4S in October of that year. Anything up to around 2014 -2016 had Steve’s input. There was a 5-6 year plan when he died.

Once that plan was finished around 2017 that’s when prices started skyrocketing without justification. It all started with the iPhone X. You can blame inflation and exchange rates but even taking those into account prices don’t add up.

Universal Control is quite good but you can argue AirTags was pretty useless and continuity camera wouldn’t be needed if they stuck decent cameras on their Macs and displays.

Nothing of note has come out under Tim.

There was no plan going out that far that you can prove. My guess SJ last year was highly painful and ineffective and Tim Cook ran the company. He executed effectively the joint vision and also determined the new course for Apple starting with the iphone 6. Price didn't skyrocket in 2017. In fact prices haven't sky-rocketed at all in the US.

Tim Cook grew Apple into a powerhouse. You don't have to like it, but it objectively doesn't change the facts.

 

[UK-MacAddict]

There was no plan going out that far that you can prove. My guess SJ last year was highly painful and ineffective and Tim Cook ran the company. He executed effectively the joint vision and also determined the new course for Apple starting with the iphone 6. Price didn't skyrocket in 2017. In fact prices haven't sky-rocketed at all in the US.

Tim Cook grew Apple into a powerhouse. You don't have to like it, but it objectively doesn't change the facts.

A company as large as Apple plans ahead don’t be so naive.

It’s well documented the concept of the iPad was developed years before the iPhone was even a thought. They had multitouch ready to go before halting it to produce the iPhone. iPhone launched in 2007 and iPad launched in 2010 so iPad was already in development as far back as 2004, 6 years before release.

It’s also well documented Steve Jobs was still on Apple campus near his death. The guy was still standing on stage at WWDC 4 months before his death giving a keynote, I hardly call that ineffective. He was no doubt in a lot of pain.

Tim Cook merely executed a plan already laid out. He didn’t have to do anything at all for the next 5 years. The iPhone 6 increase in screen size etc was all Steve Jobs. Tim wasn’t involved in product development at all. He was operations and spent his time streamlining stock piles in warehouses.

In 2017 with the release of the iPhone X prices in the UK jumped £450 that’s a massive hike for basic upgrades with technology already on the market for the past decade. Ever since then prices have jumped higher and higher across all products.

These are facts whatever way you want to try and spin it.

 

[I7guy]

A company as large as Apple plans ahead don’t be so naive.

Don't be that person that believes they know the inner workings of Apple.

It’s well documented the concept of the iPad was developed years before the iPhone was even a thought. They had multitouch ready to go before halting it to produce the iPhone. iPhone launched in 2007 and iPad launched in 2010 so iPad was already in development as far back as 2004, 6 years before release.

Your backfilling time lines. If it's well documented the ipad was developed years before the iphone, ought to be easy to cite.

It’s also well documented Steve Jobs was still on Apple campus near his death.

Still on campus doesn't make him effective.

The guy was still standing on stage at WWDC 4 months before his death giving a keynote, I hardly call that ineffective. He was no doubt in a lot of pain.

Looks are deceiving.

Tim Cook merely executed a plan already laid out.

Yes in 2011. But he quickly adapted and developed his own plan.

He didn’t have to do anything at all for the next 5 years. The iPhone 6 increase in screen size etc was all Steve Jobs. Tim wasn’t involved in product development at all. He was operations and spent his time streamlining stock piles in warehouses.

In 2017 with the release of the iPhone X prices in the UK jumped £450 that’s a massive hike for basic upgrades with technology already on the market for the past decade. Ever since then prices have jumped higher and higher across all products.

These are facts whatever way you want to try and spin it.

All these catch-words don't change the fact the nothing really can be proven and that all that is happening is reading between the lines.

 

[Abazigal]

A company as large as Apple plans ahead don’t be so naive.

As the saying goes - no battle plan survives first contact with the enemy.

A long term roadmap is one thing. It’s also built on assumptions that may or may not go on to be true over time, and I expect that Tim Cook will have had to make numerous modifications to the roadmap. Assuming they haven’t completely veered off it by now.

 

[UK-MacAddict]

Don't be that person that believes they know the inner workings of Apple.

Your backfilling time lines. If it's well documented the ipad was developed years before the iphone, ought to be easy to cite.

Still on campus doesn't make him effective.

Looks are deceiving.

Yes in 2011. But he quickly adapted and developed his own plan.

All these catch-words don't change the fact the nothing really can be proven and that all that is happening is reading between the lines.

All of this information is public knowledge. You don’t think Steve Jobs was working on products beyond the iPhone 4S? Gimme a break.

Obviously, Apple can do no wrong in your eyes. Still didn’t answer me previous question either.

 

[UK-MacAddict]

As the saying goes - no battle plan survives first contact with the enemy.

A long term roadmap is one thing. It’s also built on assumptions that may or may not go on to be true over time, and I expect that Tim Cook will have had to make numerous modifications to the roadmap. Assuming they haven’t completely veered off it by now.

Jony Ive was still there at this point and he knew Steve Jobs better than anyone at Apple I would assume. They would have been working on future products and designs everyday.

So Tim likely leaned on him heavily in those first few years until their relationship soured due to Tim shifting focus away from Apple being a Product led company to a purely money focussed approach above product quality.

 

[I7guy]

All of this information is public knowledge. You don’t think Steve Jobs was working on products beyond the iPhone 4S? Gimme a break.

Obviously, Apple can do no wrong in your eyes. Still didn’t answer me previous question either.

Well you’d be able to easily document it then. As long as it’s not like the last thing, which was: “I heard it from a guy, that heard it from the wife’s third cousins brother in laws sisters husband….”

 

[UK-MacAddict]

Well you’d be able to easily document it then. As long as it’s not like the last thing, which was: “I heard it from a guy, that heard it from the wife’s third cousins brother in laws sisters husband….”

Google it. It’s everywhere, you’re in denial.

 

[I7guy]

Google it. It’s everywhere, you’re in denial.

And you’re misremembering it.

 

[UK-MacAddict]

And you’re misremembering it.

Show your evidence.

You probably don’t even own any Apple products.

 

[I7guy]

Show your evidence.

You probably don’t even own any Apple products.

Unfortunately the level of debate now on MR.

Your entire debate is building an argument that SJ was running the company until 2016 and the TC was riding on coattails which is nothing more than conformational bias.

 

[The-Real-Deal82]

Steve Jobs according to sources was working on the very early development discussions for the iPhone 5. Apparently he had no input in anything more recent than that.

 

[UK-MacAddict]

With this off-topic conversation that probably is t worth the cost of the transmission of the bits, you can’t produce solid proof of any of your speculations. The only one thing that you provided was some article that qualifies as hearsay that was repeated across the internet because as far as apple goes the internet is an echo chamber.

As fas as common knowledge it’s common knowledge apple has a succession plan, so who is Tim Cook’s successor? Just because something is “common knowledge” doesn’t mean YOU know.

(And PS your ad-Homs only serve to reenforce your arguments are disingenuous)

As you cannot provide any proof to the contrary.

I’m still waiting for you to tell me something you don’t like about Apple. Nobody is perfect after all.

It can be as small as you don’t like having an SD card slot if it pleases you.

 

[I7guy]

As you cannot provide any proof to the contrary.

Correct, but it means your narrative about how the company was run before and after SJ death are assumptions.

I’m still waiting for you to tell me something you don’t like about Apple. Nobody is perfect after all.

It can be as small as you don’t like having an SD card slot if it pleases you.

Ok. Not happy the 2nd gen HomePod doesn’t stereo pair with the first gen. So do what you want with that.

 

[UK-MacAddict]

Correct, but it means your narrative about how the company was run before and after SJ death are assumptions.

Ok. Not happy the 2nd gen HomePod doesn’t stereo pair with the first gen. So do what you want with that.

As mine are so called assumptions you shouldn’t be commenting on them at all with assumptions of your own on how Tim Cook supposedly ran the company after Steve Jobs death.

That was a feature not to allow it to pair with the first gen. I was quite happy with that decision, it meant I could justify buying 2 new HomePods.

 

[I7guy]

As mine are so called assumptions you shouldn’t be commenting on them at all with assumptions of your own on how Tim Cook supposedly ran the company after Steve Jobs death.

The point is your assumptions take you to a monkey could do Tim Cook’s job and he coasted for many years. My assumptions lead the conclusion to Tim Cook is a star.

The objective truth though is apple was valued at $xx in 2011, today it’s valued at $zz. Tim Cook’s salary and bonus are $aa and whether you believe he deserves it, the board gave it to him. No amount of criticism or goal post moving is going to change that.

That was a feature not to allow it to pair with the first gen. I was quite happy with that decision, it meant I could justify buying 2 new HomePods.

We’ll it annoyed me.

 

[UK-MacAddict]

The point is your assumptions take you to a monkey could do Tim Cook’s job and he coasted for many years. My assumptions lead the conclusion to Tim Cook is a star.

The objective truth though is apple was valued at $xx in 2011, today it’s valued at $zz. Tim Cook’s salary and bonus are $aa and whether you believe he deserves it, the board gave it to him. No amount of criticism or goal post moving is going to change that.

We’ll it annoyed me.

Yes a monkey probably could run Apple currently. They’re not pushing the boundaries of anything. Companies the size of Apple run themselves. Tim Cook will say yes or no to new products and that’s his involvement in the product side.

A real test of Tim Cook would have been to see him take Apple in 1997 and see if he could turn that around like Steve Jobs did. My guess is Apple wouldn’t have been here.

That price trajectory was always on the horizon. When Steve died they had only released 5 iPhones it was only the beginnings of that product line along with the iPad. The market wasnt saturated so it was always on the up.

The board probably approved that salary due to his dividend payout. I scratch your back you scratch mine. Should take a $1 salary like Steve Jobs.

 

[I7guy]

Yes a monkey probably could run Apple currently. They’re not pushing the boundaries of anything. Companies the size of Apple run themselves. Tim Cook will say yes or no to new products and that’s his involvement in the product side.

You really believe this nonsense.

A real test of Tim Cook would have been to see him take Apple in 1997 and see if he could turn that around like Steve Jobs did. My guess is Apple wouldn’t have been here.

Different people for different points in time.

That price trajectory was always on the horizon. When Steve died they had only released 5 iPhones it was only the beginnings of that product line along with the iPad. The market wasnt saturated so it was always on the up.

The board probably approved that salary due to his dividend payout. I scratch your back you scratch mine. Should take a $1 salary like Steve Jobs.

Okay you have this all figured out. 👍