Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple CEO Tim Cook Taking Substantial Pay Cut in 2023 After Earning Nearly $100 Million Last Year
- Thread starter MacRumors
- Start date
- Sort by reaction score
Considering times of crisis and supply chain nightmare, Tim is absolute star. We’ll see in 2-3 years how market reacts to AR/VR product from Apple, which can be Cook’s final product lunch.
If it's a must-have, people will eat instant noodles to buy Apple products. We've seen this with iPhone 14 Pro/Max. That's why the CEO gets paid big bucks, to maintain demand in the face of a poor economy. It doesn't look like there's such a product in this year's lineup.
TheYayAreaLiving 🎗️
Suspended
Why does this article remind me of Micheal Scott from The Office? 2:05
I hope he will be ok. We all need to sacrifice during these challenging times.
But seriously given Apples profitability he is underpaid. Way underpaid.
But seriously given Apples profitability he is underpaid. Way underpaid.
If I recall, when SJ returned, he took a salary of $1
Ha. You’re prob right.
And I still think Apple’s entire ‘23 strategy is based around significant economic concern - that I hope is not as bad as some seem to think.
Tim being grilled on China after finding out about his pay cut
Except bill gates is a moron who doesn’t want to pay higher taxes despite his wealth being imperceptible to him.
The twirl! Gotta see Cook do that.
Somehow I just can't get my head around ANYONE being worth that kind of money.
CEO / other big shots / entertainers pay just seems wrong somehow...
CEO / other big shots / entertainers pay just seems wrong somehow...
Get rid of Apple Pencil gen 1 for good -- no more iPads with gen 1.
And put Face ID in iPad mini!
$49m seems like a lot to pay for a public relations manager, which is all that Cook seems to care about, having spent so much of his time on a never ending goodwill tour.
As a shareholder, I’d rather pay the full $100m for a CEO who focuses on making great products.
With user focused design.
And then shipping them.
Without bugs.
As a shareholder, I’d rather pay the full $100m for a CEO who focuses on making great products.
With user focused design.
And then shipping them.
Without bugs.
I don’t care how much he gets paid but Apple for sure can afford to pay a better dividend to its shareholders…
To be fair those questions were of course not meant to be answered. He knows he can’t just take the bait on a question like that and badmouth the Chinese publicly. He’s kind of between a rock and a hard place. Getting out of China is going to have to be a slow process and it’s going to be political by its very nature, he has to tread lightly.
No-one can 'earn' that - It's value based compensation. At $100m/year, he makes $48k/hour (based on 52 weeks x 40hr/week).
I.e. if as a result of TC's decisions and directions, Apple generations extra $billions in revenue/profit, then the board of directors (on behalf of the shareholders) will recommend that his compensation be set accordingly. Right now, that's what they think he is worth.
For the record, I would be happy to do it for less. Apple Board - are you listening?
Sources shareholders are unhappy with line up? How many are unhappy?
They are pumping it all in to R&D for the Apple Car which will exist purely in AR. Ur welcome.
The year he will really care? Did he stop caring?
Not to worry, somebody will get a chance, someday.
Basically this. It’s symbolic for the shareholders. This VR/AR bet had better payoff because they can’t rely on the iPhone / Services side of things forever, and I don’t see a huge growth in iPad.
Pretty sure Jobs also caused a financial crisis by backdating stock options that resulted in the CFO resigning .
He didn't make $1. He was awarded millions of dollars worth of stock options. Before he died, he owned around 5% of AAPL. This was down from his previous high of 11% back in the 80's.
The original commenter is right. No human is worth even 1/50 that aside from Albert Einstein or Issac Newton, etc. Tim Cook is worth maybe $800,000 per year and that’s multiples and multiples over what most humans make.