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Apple CEO Tim Cook this afternoon attended the Salesforce Dreamforce 2019 event, where he sat down with Salesforce CEO Marc Benioff
to discuss how Apple and Salesforce "ignite productivity" on mobile devices.
During the talk, Cook did share some of the ways that Apple and Salesforce work together, but he also covered many of his favorite talking points on Apple's values, environmental efforts, privacy focus, and his memories of Steve Jobs.
On innovation, Cook said that many people confuse with innovation change, and Apple's focus on innovation is its secret.Cook said that Apple's goal is to make the best products and enrich people's lives. "If we can't do both of those, we pass and go to the next thing," said Cook, explaining that Apple works on just a few things, but tries to do those well.Cook then asked who in the audience owns an iPhone, and made a joke: "If you own an Android," he said, "We recycle those at the Apple Store."
The discussion turned to Steve Jobs, as Jobs unveiled multiple products at the venue where the Dreamforce event is taking place. "I can feel him and his presence whenever I come here," said Cook. "A lot of memories here."Cook went on to discuss Apple's values, emphasizing the company's privacy efforts, DACA advocacy, use of 100 percent renewable energy, efforts to get its suppliers to also use renewable energy, and an "audacious goal" of using only recyclable materials. "We stretch ourselves well beyond what we're currently able do to and we want to leave the world better than we found it," said Cook. "That's very important to us.Cook said that Apple wants to be the "ripple in the pond" when it comes to taking on goals like improving the environment and advocating for equality and human rights. "We don't want to market, we want to do," he said. "We want to make a difference." He went on to say that Apple doesn't want other companies to copy Apple products, but Apple does want people to "copy us this way."
He also explained that the well-known "Think Different" slogan is still a major part of Apple's culture.Cook also unveiled his own personal purpose and what he believes people should strive for.Cook's full discussion with Mark Benioff is
available on the Salesforce website with additional insight into Apple's work with Salesforce, its values, and more.
Article Link:
Apple CEO Tim Cook: 'Think Different' Still Embedded at Apple 'Very Deeply'
