Apple CEO Tim Cook: 'Think Different' Still Embedded at Apple 'Very Deeply'

[Feyl]

The technical advancement was Face ID. The elegant design choice in avoiding a big ugly phone was the notch resulting in a sleek compact design. By the numbers the notch wasn‘t a deterrent to sales.

It was a technical advancement. However, they should put more work into it and come up with it when it is truly ready. That means no notch and clean design with no compromise. Face ID is proof that Apple wants to desperately innovate but in a wrong time. I mean, everything great takes some time. If you have nothing else ready, then you should wait. But I presume that they are too scared of competition.

 

[I7guy]

It was a technical advancement. However, they should put more work into it and come up with it when it is truly ready. That means no notch and clean design with no compromise. Face ID is proof that Apple wants to desperately innovate but in a wrong time. I mean, everything great takes some time. If you have nothing else ready, then you should wait. But I presume that they are too scared of competition.

Notch was solution to big chin or forehead.

 

[Peperino]

Think Different

IN addition to this moronic design...(who would dare to place a connection at the bottom...??)
there are many more

Think Different Amazing designs:

1- Apple pen 1 in order to charge, you need to connect it from the top to your iPad which is a disaster waiting to happen. Later Apple ended up copying Microsoft magnetic pen. It used to be the other way around were everybody used to copy Apple...

2- iMac entry level, still ships with an old Hard disk drive 5400rpm in 2019!!

3- The remove of the Mag-Safe

4- Stick for 3 years to a failed keyboard design in the entire Macbook line. Customers are not beta testers to try failure products. If the keyboard did not work in the 1st year, acknowledge it and move on. But the arrogant Apple design team, kept screwing its customers for another 2 years. Although they put a free replacement program in place, they could have recall it.

The horrible truth about Apple engineering failures.

 

[I7guy]

IN addition to this moronic design...(who would dare to place a connection at the bottom...??)
there are many more

Think Different Amazing designs:

1- Apple pen 1 in order to charge, you need to connect it from the top to your iPad which is a disaster waiting to happen. Later Apple ended up copying Microsoft magnetic pen. It used to be the other way around were everybody used to copy Apple...

2- iMac entry level, still ships with an old Hard disk drive 5400rpm in 2019!!

3- The remove of the Mag-Safe

4- Stick for 3 years to a failed keyboard design in the entire Macbook line. Customers are not beta testers to try failure products. If the keyboard did not work in the 1st year, acknowledge it and move on. But the arrogant Apple design team, kept screwing its customers for another 2 years. Although they put a free replacement program in place, they could have recall it.

The horrible truth about Apple engineering failures.

So because you don't like the mac, Apple gets a 100% fail. That doesn't track but, okay.

 

[Peperino]

So because you don't like the mac, Apple gets a 100% fail. That doesn't track but, okay.

You did not get what I wanted to say. Not even close.
First, I like Mac products that are well designed. I never said otherwise.
Second, I never said it is a 100% fail.
Third, I pointed out about how lately, Tim Cook have done nothing even close to "Think Different".
He only thinks how to make money for shareholders, which is ok, but do not come and lecture us about innovation and Think Different, cause lately he has done quite little that shows that he is innovating. And you can see on what he is doing lately, how he came out with an Apple credit card.
Fourth, the points I wrote, are specific horrendous design mistakes that are not even close to Think Different.
And they are really bad designs, regardless of who did it.

 

[I7guy]

You did not get what I wanted to say. Not even close.
First, I like Mac products that are well designed. I never said otherwise.
Second, I never said it is a 100% fail.
Third, I pointed out about how lately, Tim Cook have done nothing even close to "Think Different".
He only thinks how to make money for shareholders, which is ok, but do not come and lecture us about innovation and Think Different, cause lately he has done quite little that shows that he is innovating.

Innovation is a personal moving definition, very evident on these forums.

And you can see on what he is doing lately, how he came out with an Apple credit card.
Fourth, the points I wrote, are specific horrendous design mistakes that are not even close to Think Different.
And they are really bad designs, regardless of who did it.

What you cited is exactly my point. You want give Apple a fail on the Mac, okay, in your opinion. However I quite like the products they have come out with recently. So, IMO, Apple does “think different”.

 

[Peperino]

Innovation is a personal moving definition, very evident on these forums.

What you cited is exactly my point. You want give Apple a fail on the Mac, okay, in your opinion. However I quite like the products they have come out with recently. So, IMO, Apple does “think different”.

Again that you like Apple products it does not mean by any whatsoever that they "Think Different" nor that they are innovating. Your claims are baseless of any facts.

 

[I7guy]

Again that you like Apple products it does not mean by any whatsoever that they "Think Different" nor that they are innovating. Your claims are baseless of any facts.

Again, because you have criticisms of Apple products doesn’t mean they aren’t “thinking different”. Your opinions don’t support the totality of the depth and breadth of Apple products.