Apple CEO Tim Cook: We're Working Hard to Meet Demand for iPhone 14 Pro and Pro Max

[MacRumors]

During today's earnings call covering the fourth fiscal quarter of 2022, Apple CEO Tim Cook said that Apple has been constrained on the iPhone 14 Pro and Pro Max "from the beginning," which has had an impact on sales.

Cook went on to say that Apple is "working very hard to fulfill demand" and that customer demand was "strong" and ultimately better than Apple anticipated. He expects that supplies will continue to be constrained "for a little while."

Apple was happy with iPhone sales during the quarter, with revenue up by 10 percent. In fiscal 2021, iPhone revenue grew by 39 percent, which made for a "tough compare" year over year. "We feel very good about how we performed in Q4," said Cook.

At the current time, many iPhone 14 Pro and Pro Max models are not delivering until November in the United States when ordered from Apple's online store.

The 14 Pro and Pro Max have been especially appealing this year as they offer a new Dynamic Island, A16 chip, and camera improvements that are not available in the standard iPhone 14 models. Rumors have suggested that the iPhone 14 has not sold as well, with customers particularly uninterested in the new 6.7-inch iPhone 14 Plus.

Article Link: Apple CEO Tim Cook: We're Working Hard to Meet Demand for iPhone 14 Pro and Pro Max

 

[WiiDSmoker]

All by design. Gimp the base model so that people gravitate toward the higher model for more revenue/profit.

 

[Sheepish-Lord]

All by design. Gimp the base model so that people gravitate toward the higher model for more revenue/profit.

Exactly. 14 Pro’s are a joke and were not a game changer compared to the 13 Pro’s.

 

[IsaacM]

14 Pro series is made even more incredible by the fact that the regular 14 are just the iPhone 13 repackaged 😂

 

[TheYayAreaLiving 🎗️]

iPhone selling too well. Woo hoo! It will only push Apple to make the iPhone even better. Beyond the limits!!! 🌟

 

[Brad7]

My guess: last year there were still folks in lockdown who decided to hold out for this year's model. This pent-up demand for this year combined with this summer's China lockdowns squeezing supply chains, together, created these crazy backlogs.

 

[senttoschool]

They expected more sales from the iPhone 14 Plus and less from the Pros. It turns out that nobody wanted the Plus.

Even in developing countries, people are buying the 13 Pro max over the 14 Plus.

 

[senttoschool]

All by design. Gimp the base model so that people gravitate toward the higher model for more revenue/profit.

They actually underestimated how successful this strategy is. They weren't expecting the Plus to be so bad in terms of sales.

 

[Kiorr]

Wow! so people wants smaller notch and bigger camera sensors!
What a shock

 

[sevoneone]

Rumors have suggested that the iPhone 14 has not sold as well, with customers particularly uninterested in the new 6.7-inch iPhone 14 Plus.

They should have stuck with the Mini... Probably 95% of the time someone wants the bigger screen, they also want the features from the Pro phone. Power Users or the people that don't care about money and yearly upgrade path is always the biggest, most expensive iThinggy with the most "jigas."

 

[JPack]

Pretty much guarantees a price increase next year for the Pro/Max models.

Extract more revenue from buyers and and helps increase demand for mainstream models.

 

[murad_fourth]

 

[AppleEnthusiast1995]

I'm waiting for the green model.

 

[TheYayAreaLiving 🎗️]

View attachment 2103578

People also want the Product Red iPhone Pro Max.

 

[sevoneone]

Pretty much guarantees a price increase next year for the Pro/Max models.

Extract more revenue from buyers and and helps increase demand for mainstream models.

I am expecting an iPhone Ultra in the next couple of cycles to be the ultimate overkill status symbol phone with a $2k-ish starting price tag, M-series chip and 2TB of storage.

 

[cashboxz02]

pretty easy to make that claim when you're manufacturing slightly less per day than the expected sold per day...just like the "fastest iPhone yet" is easy to claim.

 

[thadoggfather]

Pretty much guarantees a price increase next year for the Pro/Max models.

Extract more revenue from buyers and and helps increase demand for mainstream models.

guess I picked a good year to upgrade then with 14pm cause don’t wanna spend anymore

 

[GMShadow]

View attachment 2103578

A four year old survey isn't of much value at this point.

 

[anthogag]

My local carrier store still doesn't have any 14 Pro Maxes. 🥲

 

[Ted_Appleseed]

People also want the Product Red iPhone Pro Max.

COUNT ME IN! Product Red in stainless steel should be so cool.

 

[tongxinshe]

Please, make it a hint for a iPhone 15 Mini. (It’s okay if you have to switch to iPhone 16 Plus again. Actually, maybe it is not a bad idea to flip-flop every two years).

 

[JPack]

Please, make it a hint for a iPhone 15 Mini. (it’s okay if you have to switch to iPhone 16 Plus again).

That would mean less revenue, given iPhone 14 Plus sells for $899. Unless you believe the mini would outsell the Plus in volume.

 

[tongxinshe]

That would mean less revenue, given iPhone 14 Plus sells for $899. Unless you believe the mini would outsell the Plus in volume.

It would sure outsell if the “plus” and “mini” models are regularly switched year over year.

 

[JosephAW]

LOL. On launch day my carrier said they didn't have any pro max models but would have to wait until November.

 

[Digital Dude]

I thought iphone 14 sales were down, and the Apple CFO is saying the same. 🤷‍♂️