SJ started his business in a garage. And he has been true to his own humble origin. And SJ never tried to pretend he is a better person. He just built smarter products, created smarter ads to show he is smarter than other smart people such as Bill Gates. On the contrary, TC does not focus on products as much as on himself.And the whole time he will be dressed in very casual clothes making it seem like he is relatable to the common folks, this way we don't feel so bad about spending money on him.
How about showing us his cars, house(s), his list of waitstaff, limo drivers?
Nope, we get the shirt and jeans version.
This way he comes across as some Best Buy worker.
SJ did the same thing....they all do.
Later Microsoft picked up on it, Google is now doing it too, so is Samsung.
[doublepost=1537241352][/doublepost]Let’s bet if the current CEO would talk about the rights of such and such. TC is out there to save another lichen, another hypo, another rain drop, again.