I would have thought that this kind of policy was already in place. Not sure what that says about Apple, or why it is just now being made policy.
The problem with this kind of blanket statement, of course is that it can lead to hiring someone because they are black, or oriental, or native, or whatever. That, IMHO, is just as wrong. Hiring MUST be done strictly on the basis of getting the best possible person for the job, period. Be they white, black, or green.
I understand and agree with your sentiment, for the most part.
Unfortunately, it takes
humans to hire "the best person for the job". And these humans bring to that task their bias, judgement, racism, etc. So the
idea of hiring the best person for the job is sound. However, the practice is a different matter.
People tend to stay "in their groups". Segregation is still very much in place, even if it is self-imposed, and the criteria is different (no longer limited to race). We naturally do this, based on common/shared values, interests, etc. Take a stroll through your nearest high-school and you'll see what I mean. As such, assuming that all hiring authorities are
bias-free is both utopian and unrealistic.
And that is why laws like affirmative action were enacted and still exist (unfortunately). Because we still, in 2013, cannot trust
people to be impartial. Many "more-qualified" people that were black, oriental, and native were being ignored over "less-qualified" white applicants because the hiring authorities are white too. It cannot simply be assumed that, just because someone was hired through AA, they were less qualified than other "non-colored" applicants, either.
Is there a better way? Could the law use some modification to limit abuse on both sides? Sure, perhaps. I don't know. Hopefully someday we will not need government intervention in this matter. But as it stands today, I'd leave it until a better idea comes along.