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He also has doubled down on privacy as a marketable corporate attribute, just like green products became a marketable attribute 5-10 years ago. This is an important reason why people seek out and remain in Apple’s ecosystem.

A most excellent point! And that has pushed Apple into being seen as a trustworthy company, fostering repeat customers.
 
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But Cook has done far far more than just maintaining course.

Here are just a few examples:

When it was recognized iPhone growth would eventually slow down years ago, he pushed Apple into services and wearables. And that has kept quarterly earnings vibrant.

Years ago when it became apparent that Apple relying on Intel's CPU roadmap with delays and lackluster incremental performance improvements, he moved Apple into developing its own CPUs. That was a huge undertaking, but will pay off in many ways.

AR is the next frontier for Apple, and pushed by Cook. I suspect that will pay similar dividends.
Everyone knew iPhone growth would slow down. Apple doesn't deal in ads, while Google does, so of course they'll be the privacy company. None of those things were bold, but he executed them well. Compared to what Jobs, Bezos, or even Nadella did, it's night and day.
 
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Everyone knew iPhone growth would slow down. Apple doesn't deal in ads, while Google does, so of course they'll be the privacy company. None of those things were bold, but he executed them well. Compared to what Jobs, Bezos, or even Nadella did, it's night and day.

Says the armchair CEO! Of course! So funny!
 
Only the founders of companies desrve that kind of growth because they own the company.
Publicly traded companies have no business paying one employee 2000x what the lowest slurred employee makes.

This is just completely incorrect. All stock holders own part of the company. I own part of the company. If you have a pension or any retirement savings in mutual funds, you own Apple stock as well. Do you not deserve that growth?

$1 billion dollars is Cook's entire net worth, which is mostly derived from Apple stock, which is determined by what people are willing to pay to own that stock at the time of the article. It could be 50% higher tomorrow, it could be 50% lower tomorrow. This is not the same as his salary. Not even close. It is not what Apple pays him.

In fact, Cook's net worth includes everything he did before Apple as well. He was highly successful even before joining Apple.

the lowest slurred employee makes

Also, I don't understand what this means. Cook "slurs" his "low employees"? I don't get it.
 
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Apple doesn't deal in ads

Yes they do. Apple ad revenue is estimated to be $2 billion and projected to reach $11 billion by 2025. We don't know what the actual figures are because they don't break down their services revenue, but they absolutely do ads. Just look at the App Store and Apple News, you will see the ads.
 
Tim should sell a good chunk now. I don’t like the look of what is coming up politically and economically. It’s going to be a protracted volatile situation regarding stimulus, election and mail-in voting. The situation could drag out into 2021 with legal battles that won’t help the economy and the neediest.
 
Yes they do. Apple ad revenue is estimated to be $2 billion and projected to reach $11 billion by 2025. We don't know what the actual figures are because they don't break down their services revenue, but they absolutely do ads. Just look at the App Store and Apple News, you will see the ads.
That's a tiny part of their revenue, and until recently, it was 0 of it. They're also pushing hard not to depend on that, taking a page from Google's "frustrate and seduce" strategy (albeit much less frustrating) to get people on Apple News+.
 
What impresses me by far with Tim is his 110% dedication to his company and uncompromising values on privacy and accessibility. This CEO earned every dime, this truly is his life’s work

Privacy? Like recording audio data without user knowledge and sending it off to third party contractors to listen to? Don’t be fooled, Apple are better than most but that’s not saying much unfortunately.
 
This is just completely incorrect. All stock holders own part of the company. I own part of the company. If you have a pension or any retirement savings in mutual funds, you own Apple stock as well. Do you not deserve that growth?

$1 billion dollars is Cook's entire net worth, which is mostly derived from Apple stock, which is determined by what people are willing to pay to own that stock at the time of the article. It could be 50% higher tomorrow, it could be 50% lower tomorrow. This is not the same as his salary. Not even close. It is not what Apple pays him.

In fact, Cook's net worth includes everything he did before Apple as well. He was highly successful even before joining Apple.



Also, I don't understand what this means. Cook "slurs" his "low employees"? I don't get it.

In the Bloomberg estimate, most of his net worth isn't based on the current value of Apple stock. It is based, in large part, on what Bloomberg is estimating that he might have done with the money he's received from Apple stock which he previously sold. So fluctuations in Apple's share price wouldn't effect the bulk of that worth.

That said, Apple has effectively paid Mr. Cook around a billion dollars over the last 16 years. He's received around $950 million worth of Apple shares in that time, around $800 million worth since he's become CEO (though some of that is from RSUs he was awarded before he became CEO). The value of those shares when they vest is effectively what Apple has paid him through equity compensation - it's, e.g., what he'd have to report as ordinary income for tax purposes. Since becoming Apple's CEO he's had nearly 8 million (split-adjusted) shares vest and over 4 million withheld for tax purposes.
 
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