To those who disagree - I think the true Apple fans (and that is not the crowd that just buys everything Apple puts on the market) would be more happy with a company that would be more sparkling, crazy and daring, even though that may not have resulted in the financial size and year after year business success, which Apple has these days.Today Apple is worth astoundingly more than in 2011, but it would be way better off if he still was at the helm. In the last ten years Apple made the most of a monumental loss.
If, as he said, Apple's best days are ahead of it, money will be just a small part of the equation.
In the Video, Apple marketing really picked what I see as the companies’ highlights: the Mac, the first colorful iMac, the iPod, the iPhone, the first generation of sleek MacBooks and the for me at that time so groundbreaking MacBook Air. There were many other devices released under Steve. But seeing that they put the finger on exactly the same products that I would have listed as the things that made Apple so special, shows me that they know.
Money can’t buy everything - and a financially super successful company is not equal to an exciting company. Today’s Apple is sleek and robust but far from as flamboyant as the 1997 - 2011 one.
But … the M1 is cool and I hope for some even cooler Macs soon. If not MacBook Air M1 it is