No Not Strange
No it's not really strange. Basically Microsoft know they cant fight Apple on the "cool" factor so why not run adds that grab people attention and say hey we know Macs are cool BUT !
That way they get the punters thinking for a second that if the statement about macs being cool is correct then maybe the rest of the add has some merit.
But that aside , pretty stupid of microsoft to be promoting that fact as they dont have a hope in hell of building anything that actually functions as a better user experience than a Mac.
It IS odd that Microsoft is saying that Macs are cool right in their own ads.
Really, that's the best they can do? Tell people that the other company is "cool" and hope that that somehow makes people like you more? No wonder Apple PR made a rare public quote on this one. They're being served softballs.
No it's not really strange. Basically Microsoft know they cant fight Apple on the "cool" factor so why not run adds that grab people attention and say hey we know Macs are cool BUT !
That way they get the punters thinking for a second that if the statement about macs being cool is correct then maybe the rest of the add has some merit.
But that aside , pretty stupid of microsoft to be promoting that fact as they dont have a hope in hell of building anything that actually functions as a better user experience than a Mac.