Apple-Commissioned Report Says App Tracking Transparency Hasn't Significantly Benefitted Company

[MacRumors]

Apple is unlikely to have seen a significant financial benefit from App Tracking Transparency since the privacy feature launched last year, according to Kinshuk Jerath, Professor of Business in the Marketing Division at Columbia Business School.

In an Apple-commissioned report, Jerath said claims that billions of advertising dollars moved from companies like Meta to Apple due to the introduction of App Tracking Transparency are "speculative" and "lack supporting evidence."

Jerath provided three reasons for his opinion:

• Apple's Search Ads business is a small part of the overall mobile advertising market
• Growth in Apple's Search Ads business predated the introduction of App Tracking Transparency and is likely driven in part by other factors, such as continued overall growth of mobile ads and app install ads and the expansion of the Search Ads business to China in July 2021
• Apple provides a prompt during the iOS setup process that enables users to turn off Personalized Ads on their device

In October 2021, the Financial Times reported that App Tracking Transparency had resulted in a "windfall" for Apple's advertising business. The report claimed that Apple's share of the mobile app advertising market tripled in the six months after the feature was introduced. Apple said the feature was designed to protect users and not to advantage the company.

Apple did not provide any internal figures to support the report's findings.

Article Link: Apple-Commissioned Report Says App Tracking Transparency Hasn't Significantly Benefitted Company

 

[DeepIn2U]

Wait like what?!

That a a sudden rebound, is legislation forcing this sudden change?!

 

[Macintosh TV]

Just like the Microsoft commissioned report said dual-monitors increase productivity 50%. Report paid for by company benefitting from report supports what they wanted to prove.

 

[GMShadow]

The report claimed that Apple's share of the mobile app advertising market tripled in the six months after the feature was introduced

I mean, you can go from .01% to .03% and triple your share.

 

[HiVolt]

Apple did not provide any internal figures to support the report's findings.

Hahaha, that's too funny. So here's a report, without any evidence.

Just like that other report about the success of third party apps on the App Store.

 

[jasnw]

Financial Times is paywalled - anyone know what their report actually said? Was there hard evidence given, and was the gain in market share 1% to 3% or 20% to 60% or what?

 

[Mousse]

Just like the Microsoft commissioned report said dual-monitors increase productivity 50%.

If you do a lot of spreadsheet, then a 2nd monitor increases productivity several folds. Honest to gawd, ever since I went dual monitor a few years ago, I've been able to handle complex spreadsheet quickly and without a lot of hunting and scrolling.
Dual monitor is also nice when you do simple spreadsheets, because you can use then 2nd monitor for important stuff like MR.😁

 

[turbineseaplane]

"All this AD money doesn't actually benefit us!"
"Can you show us some data to support that?"
"No"

Super convincing Apple.

 

[Skyscraperfan]

Apple makes money through ads? That is quite shocking news to me. If the start with this sh.., they might soon have to find a compromise between revenue and user privacy. They should not make a single Cent from ads.

 

[1284814]

Lol- asking them not to spy on u . And blocking them is the problem.
here is thing which is a must.
create a shortcut that will shut wifi , Bluetooth, data when using certain apps that can work offline.
plus disable background app refresh for the app

 

[BootsWalking]

Regardless of the fact Apple commissioned the study and so the findings are hard to consider impartial, I would agree that Apple likely did not directly or unfairly benefit financially from their app transparency initiative. They however did benefit by engendering goodwill and trust from the initiative, thus earning them additional sales and customers. But that's how business is supposed to work - do good by your customers and they'll reward you in kind.

 

[RalfTheDog]

Just like the Microsoft commissioned report said dual-monitors increase productivity 50%. Report paid for by company benefitting from report supports what they wanted to prove.

I would say, that is an understatement. I currently have four monitors on my Studio Ultra. One is for source code. One is for client side output. One is for server side code and one is for server side console output. As it is, I spend way too much effort swapping windows around when I need to do something like look up a function.

I would say, my productivity jumped about 400% at a minimum. If you use your computer to type a letter or play Kingdom of Loathing, not so much. (That reminds me, I need to see if the Studio Ultra can handle Kingdom of Loathing graphics.)

Note: I also have an Ubuntu box with 4 screens that I mostly use as a simulated server. I have an M1 mini that only uses two screens. I also run an iMac with a single screen in the lab for confedential communications. That computer is not for use on anything other than an approved list of services we control.

 

[RalfTheDog]

Sometimes, there is long term benefit from doing the right thing because, it's not evil.

 

[Mousse]

Lol- asking them not to spy on u . And blocking them is the problem.
here is thing which is a must.
create a shortcut that will shut wifi , Bluetooth, data when using certain apps that can work offline.
plus disable background app refresh for the app

This is the reason I want a firewall on my mobile device. Hail, I use an old phone because the newer phones I have access to can't be rooted. No root = no [real] firewall. There are non-root firewall apps, but they don't block data on the phone, only redirect to to a server that blocks it.

*IF* they were serious about privacy, Apple and Google🤣🤣🤣🤣 would have built a firewall into iOS and android.

 

[Macintosh TV]

I would say, that is an understatement. I currently have four monitors on my Studio Ultra. One is for source code. One is for client side output. One is for server side code and one is for server side console output. As it is, I spend way too much effort swapping windows around when I need to do something like look up a function.

I would say, my productivity jumped about 400% at a minimum. If you use your computer to type a letter or play Kingdom of Loathing, not so much. (That reminds me, I need to see if the Studio Ultra can handle Kingdom of Loathing graphics.)

Note: I also have an Ubuntu box with 4 screens that I mostly use as a simulated server. I have an M1 mini that only uses two screens. I also run an iMac with a single screen in the lab for confedential communications. That computer is not for use on anything other than an approved list of services we control.

Your entire stance is highly biased. Many of us see benefits from more screen space. That doesn't mean it's a standard thing. I have a legit need for a fully decked out MBP. The same isn't true for the vast majority of Apple laptop buyers but I'd never claim because of my own need that it is the standard for most.

 

[Jeven Stobs]

I can’t believe people actually thought Apple would benefit from this.
And what where they talking about Apple tripling it’s share? From .5% to 1.5% maybe? It’s time for these bags to go.

 

[Jeven Stobs]

Apple makes money through ads? That is quite shocking news to me. If the start with this sh.., they might soon have to find a compromise between revenue and user privacy. They should not make a single Cent from ads.

What? You do realise that you can advertise without having access to or needing user data?
Ever heard of newspapers?

 

[Jeven Stobs]

Lol- asking them not to spy on u . And blocking them is the problem.
here is thing which is a must.
create a shortcut that will shut wifi , Bluetooth, data when using certain apps that can work offline.
plus disable background app refresh for the app

It would be much nicer if you could give each app permission to use Wi-Fi or not, the rest you can do in settings, albeit a „this time only“ option would be nice as well.

 

[szw-mapple fan]

Financial Times is paywalled - anyone know what their report actually said? Was there hard evidence given, and was the gain in market share 1% to 3% or 20% to 60% or what?

According to this, the growth is from 17% to 58%, but I think that is also partially because App Store ads were pushed much more over the last few years as .

 

[jasnw]

From the 9to5Mac extracts from the FT piece, it sounds like "lies, damn lies, and statistics". I don't think anyone can draw any worthwhile conclusions from the FT analysis. It may be that Apple has gained from ATT, but we're going to need better, more transparent, analyses to say anything quantitative. I'm still of the "if it hurts Facebook, it helps humanity" viewpoint here.

 

[Dremmel]

"Apple-Commissioned Report Says App Tracking Transparency Hasn't Significantly Benefitted Company"
You couldn't make this stuff up.

 

[sw1tcher]

Financial Times is paywalled - anyone know what their report actually said? Was there hard evidence given, and was the gain in market share 1% to 3% or 20% to 60% or what?

Psst! It's only $1 to read the report. 🤫

Trial

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[Beautyspin]

Apple makes money through ads? That is quite shocking news to me. If the start with this sh.., they might soon have to find a compromise between revenue and user privacy. They should not make a single Cent from ads.

Apple collects the same data that Google collects. Both do not sell your data to 3rd Party advertisers as that would be counterproductive to their ad strategy. They would rather collect money from the advertisers multiple times than give them the data. Also, Apple does not want others to benefit from the data collection and hence wants to put themselves in an advantageous position, hence the useless talk about privacy labels and talk about privacy.

Does Apple Sell Your Data? Everything You Need To Know

It is completely justified if you want to know how Apple uses your data, and I think we have a somewhat complicated answer to this question

fossbytes.com

 

[AxiomaticRubric]

Why does everything have to benefit Apple? What happened to benefits for the customer? Shouldn't customer benefits far outweigh whatever benefit Apple intended to receive from App Tracking Transparency? 🤔

 

[RalfTheDog]

Your entire stance is highly biased. Many of us see benefits from more screen space. That doesn't mean it's a standard thing. I have a legit need for a fully decked out MBP. The same isn't true for the vast majority of Apple laptop buyers but I'd never claim because of my own need that it is the standard for most.

I would say, the benefit would be to all. That is not to say, the benefit is worth the money for everyone.