Apple Completes Shazam Acquisition, App Will Soon Become Ad-Free

Discussion in ' News Discussion' started by MacRumors, Sep 24, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple today announced it has completed its acquisition of music recognition service Shazam, after reaching a preliminary agreement in December. Apple says the Shazam app will soon become ad-free for all users.


    Oliver Schusser, Vice President of Apple Music:
    Shazam is a popular service that can identify the names and lyrics of songs, music videos, TV shows, and more, simply by listening to and deciphering whatever is playing. Shazam has apps across iPhone, iPad, Apple Watch, iMessage, and Mac, and has been built into Siri since iOS 8.

    Apple announced its plans to acquire Shazam in a statement provided to MacRumors and other media outlets back in December:
    Shazam issued the following statement at that time:
    Apple completed its acquisition of Shazam just a few weeks after European regulators approved of the merger. Terms of the deal have not been disclosed, but a report from TechCrunch's Ingrid Lunden valued it around $400 million.

    Shazam's app was optimized for iOS 12 on Friday.

    Article Link: Apple Completes Shazam Acquisition, App Will Soon Become Ad-Free
  2. SkippyThorson macrumors 65816


    Jul 22, 2007
    Utica, NY
    Very nice! Will be interesting to see how this shakes out in terms of integration.

    All I can say, please don't bake it in to Siri, and don't remove its integration with Spotify! *

    * at least I tried
  3. Paesano macrumors newbie


    Apr 5, 2018
    Does this mean we won't need two apps anymore? (Apple Music and Shazam)
  4. kevinbeared macrumors member

    Oct 27, 2015
    Hope they will revamp it, UI is ****** now, it's a pain to go left i have to click a hundred time before it understand, and to go through shazam you go down and see "see more" and it puts you back at the top... so annoying
  5. Pearple macrumors newbie

    Dec 28, 2017
    Resistance is futile. You will disarm your weapons, and escort us to Sector 001. If you attempt to intervene, we will destroy you
  6. Niklas_nick macrumors regular


    Dec 12, 2016
  7. Old geek 959 macrumors regular

    Old geek 959

    Sep 7, 2014
    I remember Sony Ericsson was the first to introduce this service in their mobile phones specially their Walkman series back on 2005. It was called TrackID
  8. Pearple macrumors newbie

    Dec 28, 2017
    They will atomize this first. Sorry. But You can always cancel Spotify and join Apple Music.

    That’s the whole point of buying Shazam
  9. Will.O.Bie macrumors 6502


    Aug 29, 2016
    You must assimilate :D
  10. jimthing macrumors 65816


    Apr 6, 2011
    London, UK
    You don't BUY Shazam. And anyway, wasn't there a report of them keeping most functionality in the separate app, along with the Spotify integration?
  11. Mac 128 macrumors 601

    Mac 128

    Apr 16, 2015
    So does this mean support for Android will be dropped? Seems strange that Apple would support software that sends customers to a competing service to listen to, and buy music.
  12. outskirtsofinfinity macrumors member


    Aug 2, 2017
    I thought this happened months ago. I deleted the Shazam app, but Siri still answers my "Hey, Siri, what's playing?". I thought that was because Shazam was acquired and running under the hood. I guess this news will only mean that Siri will become even more skilled at answering that question! Love it.
  13. macduke macrumors G3


    Jun 27, 2007
    Central U.S.
    How do I know I have become old? I don't use Shazam any more. Why do I think that means I've become old? Because I don't really care about new music and finding out more about it. Add that to the list of things that change in your 30s. I'll likely listen to the same garbage the rest of my life now, except for maybe newer electronic music on the Monstercat podcast which I listen to when I need to zone out while programming or whatever.
  14. Dwalls90 macrumors 601


    Feb 5, 2009
    Not going to cry over 2.99, but I would like a refund as I just purchased an advertisement-free subscription within the last 30 days.
  15. Nozuka macrumors 68020

    Jul 3, 2012
    Shazam has been baked into Siri since ios8. The App was never needed for that.

    But i always use the App anyway.
  16. saxofunk macrumors regular


    Jul 19, 2006
    Denver, CO
    One wonders whether this has broader implications than music...
    They may have identified some IP that could improve other services than just identifying music tracks and needed to purchase Shazam in order to obtain that IP.
  17. yaxomoxay macrumors 68020


    Mar 3, 2010
    For $400M they can assimilate me, my family, my descendants, and even my friends.
  18. joueboy macrumors 65816

    Jul 3, 2008
    After almost 1 year since acquisition that made Apple a couple millions as a discount to what they paid to Shazam. I actually just opened the app yesterday when I was re-arranging my apps but I haven't used it for awhile and I'm surprised it's showing an upgrade option.
  19. Ebok macrumors regular

    Aug 22, 2018
    not that simple especially considering apple doesn't let ppl use their own credit cards when on family sharing. just because i add someone to my apple music plan doesn't mean i want to control all their purchases.. idiots @ apple.
  20. JimmyBanks6 macrumors member


    Oct 4, 2017
    Apple buying Shazam was announced months and months ago. That was your own fault.
  21. Octavius8 macrumors newbie


    Oct 25, 2016
    Exactly!!!!. I really don't like Apple Music, but I'd Apple kills Spotify integration I will only hate AM...
  22. asiga macrumors 6502a

    Nov 4, 2012
    Nothing is free. If the ads get removed, that’s because you are the product (which is true in iOS and Android).
  23. sundog925 macrumors 6502a

    Dec 19, 2011
    Does anyone really use the app anymore when it’s built into Siri ?! LOL.
  24. redneckitengineer macrumors regular


    Oct 27, 2017
    So can I get a refund of my premium payment for the ad-free experience?
  25. Spock, Sep 24, 2018
    Last edited: Sep 24, 2018

    Spock macrumors 68000


    Jan 6, 2002
    Not so much with iOS then Android, Apple is removing the ads because if you Shazam a song and then go buy it from iTunes or join Apple Music to stream the album they have made money without an intrusive ad.

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