Apple Completes Shazam Acquisition, App Will Soon Become Ad-Free

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Sep 24, 2018.

  1. MacRumors macrumors bot

    MacRumors

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    Apple today announced it has completed its acquisition of music recognition service Shazam, after reaching a preliminary agreement in December. Apple says the Shazam app will soon become ad-free for all users.

    [​IMG]

    Oliver Schusser, Vice President of Apple Music:
    Shazam is a popular service that can identify the names and lyrics of songs, music videos, TV shows, and more, simply by listening to and deciphering whatever is playing. Shazam has apps across iPhone, iPad, Apple Watch, iMessage, and Mac, and has been built into Siri since iOS 8.

    Apple announced its plans to acquire Shazam in a statement provided to MacRumors and other media outlets back in December:
    Shazam issued the following statement at that time:
    Apple completed its acquisition of Shazam just a few weeks after European regulators approved of the merger. Terms of the deal have not been disclosed, but a report from TechCrunch's Ingrid Lunden valued it around $400 million.

    Shazam's app was optimized for iOS 12 on Friday.

    Article Link: Apple Completes Shazam Acquisition, App Will Soon Become Ad-Free
     
  2. SkippyThorson macrumors 65816

    SkippyThorson

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    #2
    Very nice! Will be interesting to see how this shakes out in terms of integration.

    All I can say, please don't bake it in to Siri, and don't remove its integration with Spotify! *

    * at least I tried
     
  3. Paesano macrumors newbie

    Paesano

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    Does this mean we won't need two apps anymore? (Apple Music and Shazam)
     
  4. kevinbeared macrumors member

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    #4
    Hope they will revamp it, UI is ****** now, it's a pain to go left i have to click a hundred time before it understand, and to go through shazam you go down and see "see more" and it puts you back at the top... so annoying
     
  5. Pearple macrumors newbie

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    Resistance is futile. You will disarm your weapons, and escort us to Sector 001. If you attempt to intervene, we will destroy you
     
  6. Niklas_nick macrumors regular

    Niklas_nick

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  7. Old geek 959 macrumors regular

    Old geek 959

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    #7
    I remember Sony Ericsson was the first to introduce this service in their mobile phones specially their Walkman series back on 2005. It was called TrackID
     
  8. Pearple macrumors newbie

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    #8
    They will atomize this first. Sorry. But You can always cancel Spotify and join Apple Music.

    That’s the whole point of buying Shazam
     
  9. Will.O.Bie macrumors 6502

    Will.O.Bie

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    You must assimilate :D
     
  10. jimthing macrumors 65816

    jimthing

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    #10
    You don't BUY Shazam. And anyway, wasn't there a report of them keeping most functionality in the separate app, along with the Spotify integration?
     
  11. Mac 128 macrumors 601

    Mac 128

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    So does this mean support for Android will be dropped? Seems strange that Apple would support software that sends customers to a competing service to listen to, and buy music.
     
  12. outskirtsofinfinity macrumors member

    outskirtsofinfinity

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    #12
    I thought this happened months ago. I deleted the Shazam app, but Siri still answers my "Hey, Siri, what's playing?". I thought that was because Shazam was acquired and running under the hood. I guess this news will only mean that Siri will become even more skilled at answering that question! Love it.
     
  13. macduke macrumors G3

    macduke

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    #13
    How do I know I have become old? I don't use Shazam any more. Why do I think that means I've become old? Because I don't really care about new music and finding out more about it. Add that to the list of things that change in your 30s. I'll likely listen to the same garbage the rest of my life now, except for maybe newer electronic music on the Monstercat podcast which I listen to when I need to zone out while programming or whatever.
     
  14. Dwalls90 macrumors 601

    Dwalls90

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    Not going to cry over 2.99, but I would like a refund as I just purchased an advertisement-free subscription within the last 30 days.
     
  15. Nozuka macrumors 68020

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    #15
    Shazam has been baked into Siri since ios8. The App was never needed for that.

    But i always use the App anyway.
     
  16. saxofunk macrumors regular

    saxofunk

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    #16
    One wonders whether this has broader implications than music...
    They may have identified some IP that could improve other services than just identifying music tracks and needed to purchase Shazam in order to obtain that IP.
     
  17. yaxomoxay macrumors 68020

    yaxomoxay

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    #17
    For $400M they can assimilate me, my family, my descendants, and even my friends.
     
  18. joueboy macrumors 65816

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    #18
    After almost 1 year since acquisition that made Apple a couple millions as a discount to what they paid to Shazam. I actually just opened the app yesterday when I was re-arranging my apps but I haven't used it for awhile and I'm surprised it's showing an upgrade option.
     
  19. Ebok macrumors regular

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    #19
    not that simple especially considering apple doesn't let ppl use their own credit cards when on family sharing. just because i add someone to my apple music plan doesn't mean i want to control all their purchases.. idiots @ apple.
     
  20. JimmyBanks6 macrumors member

    JimmyBanks6

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    #20
    Apple buying Shazam was announced months and months ago. That was your own fault.
     
  21. Octavius8 macrumors newbie

    Octavius8

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    #21
    Exactly!!!!. I really don't like Apple Music, but I'd Apple kills Spotify integration I will only hate AM...
     
  22. asiga macrumors 6502a

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    Nothing is free. If the ads get removed, that’s because you are the product (which is true in iOS and Android).
     
  23. sundog925 macrumors 6502a

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    Does anyone really use the app anymore when it’s built into Siri ?! LOL.
     
  24. redneckitengineer macrumors regular

    redneckitengineer

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    #24
    So can I get a refund of my premium payment for the ad-free experience?
     
  25. Spock, Sep 24, 2018
    Last edited: Sep 24, 2018

    Spock macrumors 68000

    Spock

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    #25
    Not so much with iOS then Android, Apple is removing the ads because if you Shazam a song and then go buy it from iTunes or join Apple Music to stream the album they have made money without an intrusive ad.
     

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