The word "its" is not equivalent to "it's". "Its" is possessive, and "it's" is a conjunction of "it is". I wish people knew how to use proper grammar. 😱
Well, not like there's a logical rule or anything. It's a memorized exception.
Pretty much every possessive uses an apostrophe.
"aardwolf's comments were quite correct."
Thank god for spell checkers. 🙂
tv and the iPod with a marker with the point in the film where it is started/stopped between devices, much of that concern could be alleviated.