'Apple Computer Incorporated' Becomes 'Apple, Incorporated'

MacRumors

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Original poster
Apr 12, 2001
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MacsRgr8

macrumors 604
Sep 8, 2002
7,860
1,184
The Netherlands
Wel.. since there are more and more non-Mac products made by Apple, I can understand the name change...

But I do hope Macs and Mac OS X will be just as important as it was!
 

Stridder44

macrumors 68040
Mar 24, 2003
3,971
138
California
The general public knows them as Apple, not Apple Computers.

Makes sense to make it official.

Exactly. And yes, they build a lot of things that arn't personal computers too. I like the name change.


It's not that big of a deal, I mean everyone already calls them Apple anyway. Have you ever heard someone on the street refer to them as "Apple Computer Incorporated"? lol yeah, name change = good.
 
I agree, it is kind of scary :(

Apple Computer, Inc. has a keynote at MACWORLD. It shows nothing related to the MAC computer line and drops the word computer from it's name.

Hope 20 years from now I don't tell my grandkids "I remember the day Apple Computer died".
 

SeaFox

macrumors 68030
Jul 22, 2003
2,555
820
Somewhere Else
is it me, or is this almost kind of... scary?
First step to dropping your computer business: drop the word "computer" from your business name.
  • Introduce lots of non-computer products. Note that there wasn't any word about Macintoshes OR Leopard at the keynote.
  • Port over the best apps from your computer platform to a competitor *cough*iTunes*cough*.
 

ebow

macrumors 6502a
Thats quite apt, seeing as they didn't introduce any computer products.

9:18 am we're only talking about the mac today
:confused: That worries me.
Actually, a few live-feed sites said that, while others reported it more like this: "That's all we'll be talking about the Mac today". As in, "What I just said about the Mac in the first few minutes of the keynote, well, that's all. Now on to other things." <-- This interpretation seems to fit much better.
 

BenRoethig

macrumors 68030
Jul 17, 2002
2,729
0
Dubuque, Iowa
Apple either needs to come up with their own consumer devices conference, or should talk CES into moving back a week or two. It's a sad day when the MACWORLD keynote has almost nothing to do with Macs.
 

mygoldens

macrumors regular
Oct 26, 2005
172
19
the mac is dead

What a shock!!! NO mac products, no leopard.

HELLO windows, HELLO M$, HELLO sh**!@@@@$^%!
 

castlema

macrumors regular
Nov 21, 2003
101
32
The "and one more thing..." that could have been

I was waiting for "Oh, and one more thing...Apple Inc. has bought Apple Corp."

I bet I wasn't alone either...
 

cxny

macrumors 6502
Jan 13, 2004
335
0
New York
What a shock!!! NO mac products, no leopard.

HELLO windows, HELLO M$, HELLO sh**!@@@@$^%!
Don't over-react this is great news. Half the keynote is usually devoted to boring updates of iLife '0? - so this time he had some more interesting news that has nothing to do w/ M$oft. Macs are stronger than ever just not ready for upgrades today.
 

Willis

macrumors 68020
Apr 23, 2006
2,259
4
Beds, UK
I understand the name change, but I cant help feeling a little sad. All the products I have are the last to say Apple Computer, Inc

Tell you what, they'll be worth a bit later on!
 

57004

Cancelled
Aug 18, 2005
1,022
338
I agree, it is kind of scary :(

Apple Computer, Inc. has a keynote at MACWORLD. It shows nothing related to the MAC computer line and drops the word computer from it's name.

Hope 20 years from now I don't tell my grandkids "I remember the day Apple Computer died".
My thoughts exactly... It doesn't inspire much confidence. Especially with all those people who definitely came there because they were interested in the Mac. Otherwise they would have gone to the CES or something. I find it weird that not a word of explanation was given for the lack of Mac announcements. They could at least have said that the iPhone was so important it warranted the whole keynote or something.

I bet the Mac will get a lower priority within Apple now. I hope they're not getting lazy and allow Microsoft to overtake them on the innovation front. Just when they are gaining so much market share.
 

EagerDragon

macrumors 68020
Jun 27, 2006
2,098
0
MA, USA
I Skate to ....

This is very scary, a MacWorld with no Mac products anounced, no mention of Leopard, the dropping of computer from the name and the attitudte statement of "I Skate" - Meaning forget the past, look into the future.

Very scary and concerning.
 

danny_w

macrumors 601
Mar 8, 2005
4,380
191
Austin, TX
As I already said elsewhere, I think Steve announced the "one last thing" and everybody missed it. The company name changed from "Apple Computer Inc." to "Apple Inc". Get ready for more keynotes like this one where the entertainment devices are center stage, and the computers, if mentioned at all, are an also-ran. Apple has been in the process of reforming themselves for years and people refused to notice. Well, that time is here, for good or bad. I think we all need to get used to the fact that Mac computers are now nothing more than generic pc boxes with a little Apple "polish" on the outside. They are no longer big business at Apple. That, to me, makes this a very sad day for Apple the computer innovator. I wish I had known them back in the old days, but I bought my first Mac less than 2 years ago (the initial Mac Mini G4). Ah well...
 
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