Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
'Apple Computer Incorporated' Becomes 'Apple, Incorporated'
- Thread starter MacRumors
- Start date
- Sort by reaction score
Please, let us not resort to insulting each other over this, whatever our feelings in the matter. Time will tell the course of the company, and any insults now will only hurt each of us. If you want to present an opinion, present it that way and realize that others may not have the same opinion; that doesn't make them any less worthy of their opinion.
I'll run naked through Times Square the day Apple announces they're not going to make computers anymore. Hold me to it. 
Apple will NOT release new hardware alongside Leopard, iLife, iWork, and .Mac.
The four pieces of software will now most likely have their own special event, i'm guessing in March. Technically March 21st is spring (or is it the 20th?), but Apple has been known not to exactly heed to their own timetables.
[cough]shuffle in october[cough]
-=|Mgkwho
The four pieces of software will now most likely have their own special event, i'm guessing in March. Technically March 21st is spring (or is it the 20th?), but Apple has been known not to exactly heed to their own timetables.
[cough]shuffle in october[cough]
-=|Mgkwho
No, he doesn't. He owns the rights to re-record them. If someone wants to make a cover-version of Yellow Submarine, ht needs to talk with MJ. But actual songs sung by The Beatles is controlled by The Beatles (or Apple Corps, which in turn is controlled by The Beatles).
i personally don't believe iLife is apple's cash cow.
"macworld" is called macworld, because during the good ol' days, apple only had macs to present.
i am sure steve could have talked the whole day about iLife, iWork, x.5 etc. but as another poster said, it would not be reported in the media, because everybody would be talking about the iPhone anyway...
besides, id rather have have media events every 2 months than just a couple every year...
I always thought the name "Apple Computer" was a nice reminder to the general public that "that iPod company" also made computers. ...Now that it's just "Apple" that association might be lost (at least for a few).
I'm hoping the name change was to simply reflect the fact that "Apple Computer" is now making more than just computers, not a sign of a completely different business strategy that places Macs and OS X at the bottom.
I'm hoping the name change was to simply reflect the fact that "Apple Computer" is now making more than just computers, not a sign of a completely different business strategy that places Macs and OS X at the bottom.
Actually:
Macworld = Consumer show (products for consumers and professionals)
- Apple Macintosh products
- Third Party software and hardware
- Demos and workshops on using said products
- Internal mechanics of OSX
- How interface changes effect YOU (the developer)
- Demos and workshops on coding tools and OS technologies
WWDC was never meant to be a venue for new hardware announcements. It used to be a dry, old coding convention. But people get excited about new versions of OSX and since information about new versions is revealed at the developers conference, that has made WWDC an event to look forward to for even Apple consumers. Apple has picked up on this and started using it as a venue to make announcements that are pretty much unrelated. Part of this goes back to the Macworld New York disputes with IDG (remember that? Beantown vs NY?) Apple chooses to sit out a show to show IDG that, well, without Apple it isn't much of an Expo, and has to find another time to roll out snappy products that is in the summer. Bingo, the WWDC Apple has some real control over! And now there is no MWNY.
I get rather sick of hearing the company called "Mac".
"Having trouble getting connected with the Airport? Better call Mac."
I dang near wet my pants reading your post!
Love it!
Apple, Inc. is a much more descriptive name for the company that we know and love their products.
I dang near wet my pants reading your post!
Love it!
Apple, Inc. is a much more descriptive name for the company that we know and love their products.
You are right of course, but that's not what I've been talking about that "died" with the name change.
There are two sounds that I will never, ever, ever, ever forget. The first is the sound of the Apple ][ key click and the second is the Apple ][ 5 1/4" floppy drive (To this day I still wonder how the damn things could work when they sounded like something inside was scrubbing itself to death). I can still hear those sounds in my head.
Whenever I saw "Apple Computer Inc." I had a direct visual cue to those stored sounds and all the wonderful memories they invoke.
It was the only thing left. The logo has been changed, the hardware is radically different, almost nothing is left.
As for me, you will never change my mind that January 9, 2007 Apple Computer died.
There is an old saying that talks about "America's love affair with the automobile", but for me, since I was 14ish (now I'm 40), it was the love of Apple Computer Inc.
Something very profound was taken away yesterday and all of you people calling us names, and call us afraid of change, are just missing the point entirely!
Well, Steve Jobs did have that Alan Kay quote in his presentation -- something along the lines of "those who are passionate about their software, should make their own hardware". So I doubt they're getting out of the hardware business anytime soon. As I recall that's where they've made their biggest margins...
I started on big iron (IBM, Honeywell, Univac).
But my first personal desktop computer was an Apple ][. And yes, I fondly remember those sounds as well.
Same here!
Just like your first love, you will never forget her.
I respect your opinion. And having been using Apples since the Apple ][ I hear ya.
But for me, this is a new beginning. Apple Computer, Inc. just about died in the 90's with mismanagement. Steve came back and rescued the company with the introduction of the first iMac. And the rest has been history. Now Apple is taking the next step and it is so exciting to be able see it and live it.
All good companies change as they mature. Apple is no different!
Sorry to see this great computer company becoming a toy company. Seems like the begening of an end.
Some people regard Desktop computers as toys, since all they purchase one for is gaming.
I'm not very dissapointed wireless syncing isn't introduced in iPhone... I'm sure it will come. This is just a starting block, and already raises the standard... it will only continue to do so.
But for me, this is a new beginning. Apple Computer, Inc. just about died in the 90's with mismanagement. Steve came back and rescued the company with the introduction of the first iMac. And the rest has been history. Now Apple is taking the next step and it is so exciting to be able see it and live it.
All good companies change as they mature. Apple is no different!
I agree with that!
I'm a very recent Mac convert and use to be heavily involved in programming on Windows. Now that I actually have a Mac and I've bought in to their entire ethos, I just want Mac everywhere!... I want mac in my toaster, in my socks, and in my shampoo!
And kudos to Apple, because no other company has ever been able to get me to buy in to them in the same manner.
Exactly, iphone is not really a standalone product. The computers are still the center of almost everything (ipods, appleTV ect.), and yet, the computers and the software gets the stepmotherly treatment.
I'd wanted to chime in on this yesterday, but took some time to think about things a little more in regard to the name change.
Though I am firmly a member of the group of Mac enthusiasts that doesn't like the change, I think we have to realize something: the name change is bad for the Mac, but good for Apple.
Since the day that iTunes and iLife were introduced, and certainly from the time the first generation iPod was unveiled, Apple has been moving in the direction of a consumer electronics company. This is in no small part due to Steve Job's vision. The iMac was his quick fix upon his return to Apple, but he's clearly had much larger goals on his mind, and there's been no lack of evidence that Mr. Jobs has some admiration for Sony.
Ten years ago, it would have been difficult to picture an Apple Computer, Inc that sold music devices, branded blank media, speakers, products to interface with a television set, phones, pre-recorded music, etc. Today, we expect this sort of thing, and the majority of rumors that float around sites like this concern them.
Someone made a good point earlier that it was nice that Apple's old name reminded all the people walking into the Apple Store or buying a shuffle that - hey, that company makes computers, too! Maybe you should check them out...
The new name places the computer part of the business in the back of the room. Which is exactly where Apple wants it. Which is why they've hit a 52-week high on the stock market. This is what Steve wants. This is what the directors want. This is what the market wants.
Those of us lamenting the name change may be sentimental, but we're also a little irrational. We need to let go, and be happy that Apple's moving forward. We need to accept the fact that the company is placing less emphasis on their computer hardware and software and moving into new territory.
As long as the computers are still around, even if they're a smaller part of a larger business, I'll be happy with that...
Though I am firmly a member of the group of Mac enthusiasts that doesn't like the change, I think we have to realize something: the name change is bad for the Mac, but good for Apple.
Since the day that iTunes and iLife were introduced, and certainly from the time the first generation iPod was unveiled, Apple has been moving in the direction of a consumer electronics company. This is in no small part due to Steve Job's vision. The iMac was his quick fix upon his return to Apple, but he's clearly had much larger goals on his mind, and there's been no lack of evidence that Mr. Jobs has some admiration for Sony.
Ten years ago, it would have been difficult to picture an Apple Computer, Inc that sold music devices, branded blank media, speakers, products to interface with a television set, phones, pre-recorded music, etc. Today, we expect this sort of thing, and the majority of rumors that float around sites like this concern them.
Someone made a good point earlier that it was nice that Apple's old name reminded all the people walking into the Apple Store or buying a shuffle that - hey, that company makes computers, too! Maybe you should check them out...
The new name places the computer part of the business in the back of the room. Which is exactly where Apple wants it. Which is why they've hit a 52-week high on the stock market. This is what Steve wants. This is what the directors want. This is what the market wants.
Those of us lamenting the name change may be sentimental, but we're also a little irrational. We need to let go, and be happy that Apple's moving forward. We need to accept the fact that the company is placing less emphasis on their computer hardware and software and moving into new territory.
As long as the computers are still around, even if they're a smaller part of a larger business, I'll be happy with that...
I don't really understand what people are complaining about. That Apple is paying less attention to their computers? Are they, really? They just went through with a major architecture-change. They have been upgrading their computers very, very fast. We have got new features, faster processors, more RAM etc. etc. If anything, they are updating their computer MORE these days than they did in PPC-times.
The problem seems to be that Apple has more than just computers in their lineup these days. And when people see Apple talk about iPod, they think that "well, there's another occasion they could have used to talk about the Mac instead....". But the fact remains that Apple has NOT negletted their computer-lineup. If anything, their computers are today more competetive than they have been ever before. Yes, Apple has non-computer products these days. No, that does not mean that they are paying less attention to the Mac. I bet that the Mac-team has more money, manpower and resources at their disposal today than they had say five years ago. So how exactly have things gone for the worse? Is this some kind of Inter-Apple jealousy?
The problem seems to be that Apple has more than just computers in their lineup these days. And when people see Apple talk about iPod, they think that "well, there's another occasion they could have used to talk about the Mac instead....". But the fact remains that Apple has NOT negletted their computer-lineup. If anything, their computers are today more competetive than they have been ever before. Yes, Apple has non-computer products these days. No, that does not mean that they are paying less attention to the Mac. I bet that the Mac-team has more money, manpower and resources at their disposal today than they had say five years ago. So how exactly have things gone for the worse? Is this some kind of Inter-Apple jealousy?
EXACTLY.
Major change to new processors, A bunch of new computers - Mini, Macbook, Macbook Pro, Mac Pro and an upcoming superOS (hopefully!)
I can understand people feeling a little bit 'sad' at Apple Computer being changed....but things are converging. 'Computers' are in everything now...TVs, DVD's, DVR's etc.
Apple is just moving with the times....and getting a great revenue stream from iPod and (probably) iPhone.
If you listen to beginning
Jobs says...
2007 is going to be a great year for the MAC!
Over the next couple of months there is to be some 'awesome stuff' for the MAC.
Salivating at the prospects...
Jobs says...
2007 is going to be a great year for the MAC!
Over the next couple of months there is to be some 'awesome stuff' for the MAC.
Salivating at the prospects...
I agree that the people fearing Apple is moving away from computers are being a bit like Chicken Little. Apple's reach is growing to incorporate consumer electronic devices along side it's computer line up. It's not shifting away form the Mac it's creating more peripherals for the Mac essentially.
After years of computer companies talking about the "digital hub" in the home it's finally starting to take shape. It really started w/the iTMS and being able to stream music from your Mac to your stereo via Airport Express, and now you can download HD movies on your Xbox360 via Xbox Live. The computer as the core of your home entertainment center is starting to trickle into the mainstream and become a reality. Apple would be insane not to create more "smart devices" that can utilize Macs as their hub.
If anyone thinks Apple's computers are getting neglected they are high. Mac hardware is more competitive now than it has been in years and with Apples recent software moves (the big price drop of Shake, the acquisition of Silicon Color makers of high end video software, etc.,) there are going to be some very exciting changes to Apple's pro software in the not to distant future.
Lethal
After years of computer companies talking about the "digital hub" in the home it's finally starting to take shape. It really started w/the iTMS and being able to stream music from your Mac to your stereo via Airport Express, and now you can download HD movies on your Xbox360 via Xbox Live. The computer as the core of your home entertainment center is starting to trickle into the mainstream and become a reality. Apple would be insane not to create more "smart devices" that can utilize Macs as their hub.
If anyone thinks Apple's computers are getting neglected they are high. Mac hardware is more competitive now than it has been in years and with Apples recent software moves (the big price drop of Shake, the acquisition of Silicon Color makers of high end video software, etc.,) there are going to be some very exciting changes to Apple's pro software in the not to distant future.
Lethal
Well, I certainly hope better. It can't be much worse. IMHO Sony is the last company on earth you would want to model yourself after.