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Apple Confirms Record-Breaking Four Million First Day Pre-Orders for the iPhone 6 and 6 Plus

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Apple today announced that it has processed more than four million iPhone 6 and iPhone 6 Plus pre-orders in the first day of pre-launch sales in the select countries that started accepting orders on September 12. This figure doubles Apple's previously announced record of two million pre-order sales for the iPhone 5 in 2012.

iphone6_6plus_laying_down.png
"iPhone 6 and iPhone 6 Plus are better in every way, and we are thrilled customers love them as much as we do," said Tim Cook, Apple's CEO. "Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can't wait to get our best iPhones yet into the hands of customers starting this Friday."
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First-day demand was strong for the two iPhone 6 handsets with pre-orders pushing out availability of the phones to October. Ship times for the larger iPhone 6 Plus began to slide several hours after pre-ordering started on September 12, while supply of the iPhone 6 remained strong until mid-day.

After announcing the iPhone 6 and iPhone 6 Plus at its September press event, Apple will begin selling the two phones in its retail stores and through third-party retailers and carriers beginning Friday, September 19th in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK. The company will roll out the handset to more than 20 additional countries on September 26.

Article Link: Apple Confirms Record-Breaking Four Million First Day Pre-Orders for the iPhone 6 and 6 Plus
 
Article Link
https://www.macrumors.com/2014/09/15/preorders-iphone-6/
That equates to well over $3bn in one day, and doesn't take into account retail store stock - insane.

Also assume this doesn't include carrier sales?
 
Only 4 million in 24 hours... Hmmmm :confused:

You mean to tell me the site was down because Apple couldn't handle 4 million customers in a day? Eeek! That's not good.
 
Apple would be remiss not to thank Samsung for all the work they put in advertising for apple.

From letting customers know before the phone was announced that it was going to be released, to explaining every new feature of the phone in detail for those who didnt know.

Apple needs to hire Samsung for marketing.
 
bmms8 said:
How does this compare to iPhone 5 or 5S? Thanks
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Think the iPhone 5 had 2 million pre-orders. The 5S wasn't available for pre-order but they did state that 9 million iPhone 5C's and 5S's were sold over the launch weekend. So I guess we'll have to wait until next week to hear what the launch weekend figures are for the new iPhones.
 
tjskywasher said:
Think the iPhone 5 had 2 million pre-orders. The 5S wasn't available for pre-order but they did state that 9 million iPhone 5C's and 5S's were sold over the launch weekend. So I guess we'll have to wait until next week to hear what the launch weekend figures are for the new iPhones.
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Thanks for the info!
 
AdonisSMU said:
Only 4 million in 24 hours... Hmmmm :confused:

You mean to tell me the site was down because Apple couldn't handle 4 million customers in a day? Eeek! That's not good.
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Good point. Wonder how many were the 6+.. those went out quickly.
 
What worries me now, is overall fulfillment of the orders to those rabid customers waiting for their devices to be delivered, or for those who intend to wait in line for a new device on opening day.
 
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