Apple Confirms Retina MacBook Build-to-Order Pricing for 1.3 GHz Processor

Discussion in ' News Discussion' started by MacRumors, Apr 7, 2015.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple this morning released full pricing information for the Retina MacBook to reseller partners such as Expercom, confirming prices of the new 12-inch MacBook for customers who plan to opt for beefed-up processors in the checkout process when the device launches this Friday, April 10.

    As stated during the "Spring Forward" event last month, the entry-level MacBook will retail for $1299 with a 1.1 GHz dual-core Intel Core M processor, 8 GB of memory, and 256 GB of flash storage.

    According to Expercom, this machine will have a configure-to-order option that bumps its performance with a 1.3 GHz Intel Core M processor, with the same 256 GB flash storage. The upgrade will cost those interested an extra $250, raising the entry-level option to $1549 when choosing the upgraded version.

    The high-end stock model announced at last month's event comes with a 1.2 GHz processor with 8 GB of memory and 512 GB of flash storage, priced at $1599. Apple will offer the 1.3 GHz processor upgrade option here as well, keeping the same 512 GB of flash storage and charging an additional $150 over the base price of the 1.2 GHz model for a total price of $1749.

    Complete lineup:

    - 1.1 GHz with 256 GB storage: $1299
    - 1.3 GHz with 256 GB storage: $1549
    - 1.2 GHz with 512 GB storage: $1599
    - 1.3 GHz with 512 GB storage: $1749

    The new 12-inch MacBook is set to launch this Friday, April 10 on the Apple online store and in Apple retail stores, though recent news from Apple Retail Chief Angela Ahrendts points to better possibilities of a completed order when visiting the company's online storefront or Apple Store app.

    Article Link: Apple Confirms Retina MacBook Build-to-Order Pricing for 1.3 GHz Processor
  2. Zaft macrumors 68040


    Jun 16, 2009
    Brooklyn, NY
    Ill wait for the next version with an HD camera...
  3. gugy macrumors 68040


    Jan 31, 2005
    La Jolla, CA
    Can't wait to check this MB at the Apple store and see the benchmarks.
    That's what is going to be the decision maker to me.
  4. Nik macrumors 6502a

    Jun 3, 2007
  5. Crosscreek macrumors 68030


    Nov 19, 2013
    I know Apple needs money but this is ridiculous.
  6. Reason077 macrumors 68020


    Aug 14, 2007
    That doesn't sound like great value. An ~18% increase in CPU speed translates into a much smaller increase in overall system performance.

    If you really do need more performance, you're better off getting a MacBook Pro.
  7. jarred125 macrumors 6502a

    Nov 8, 2011
    Have to agree. My rMBP (granted it was refurb) was ~$1200 and it is much more of a machine than this.
  8. beanbaguk macrumors 6502a


    Mar 19, 2014
    Apple appear to be targeting a very odd market. The pretentious, nouveau-rich crowd.

    People must be insane to spend this amount of cash on an underpowered laptop! Pretty it may be, but just like the Apple Watch, they seem to be going for a different market.
  9. Kariya, Apr 7, 2015
    Last edited: Apr 7, 2015

    Kariya macrumors 68000


    Nov 3, 2010
    No point spending 150 bucks for a 0.1GHz increase
  10. musika macrumors 65816


    Sep 2, 2010
    New York
  11. oneMadRssn, Apr 7, 2015
    Last edited: Apr 7, 2015

    oneMadRssn macrumors 601


    Sep 8, 2011
    New England
    Why present this information in such a confusing paragraph/sentence manner?

    $1300 - 1.1ghz Core M / 8GB / 256GB
    $1550 - 1.3ghz Core M / 8GB / 256GB
    $1600 - 1.2ghz Core M / 8GB / 512GB
    $1750 - 1.3ghz Core M / 8GB / 512GB

    There. 4 skus, easy to compare. Price rounded up $1 to make price differences easier to see / mental math.

    EDIT: I see they added this to the article now.
  12. BC2009 macrumors 68000


    Jul 1, 2009
    Apparently, Intel's yield on the this processor that pass quality tests at 1.3 Ghz is very small in quantity or else we would not see such a premium for such a minor bump in processor speed. It would seem to me that the performance boost from 1.1 to 1.3 Ghz (and especially from 1.2 to 1.3 Ghz) is not going to be worth that money. The benchmarks should show only minor improvements unless the faster processor is adding CPU or GPU cores as well.
  13. Piggie macrumors G3


    Feb 23, 2010
    Well, they are at a position now.
    A perhaps dangerous one.
    Where they are under the impression, and so far it's correct.
    That they can make whatever they want, as long as it's marketed right, and has 'Fashionably' Good looks that many many people will pay the price they ask.

    Until people stop buying, they have no reason to change the route they are now on.

    Of course, as with all things, there will come a point where this is going to backfire on them, but I suspect we have a little way to go yet.
  14. teknikal90 macrumors 68040


    Jan 28, 2008
    Vancouver, BC
    great. so for $250 now you can go on facebook and quickly switch to twitter with 0.5 seconds less lag.

  15. bms2993 macrumors regular

    Mar 25, 2015
    Nothing about this is a good value. Knock it off, Apple.

    Folks, if you want a real value, go with the 13 inch MacBook Pro with retina display. It has the specs you need to do more than this netbook of a product Apple is trying hard to up sell...

    Couldn't agree more. Using the 13 inch retina pro now and I love every bit of it. Best trackpad and display I have ever used and has the processing power I need to get through the day.
  16. Mashurrab macrumors regular

    May 30, 2014
    I have been waiting for the retina air for more than a year now ams this was the result. Anyways I am now a happy owner of the latest Retina MacBook Pro that was released with this device.
  17. BornAgainMac macrumors 603


    Feb 4, 2004
    Florida Resident
    Agreed. Check out the threads back in the PowerPC days. Hopefully, people know better now.
  18. AnsonX10 macrumors member

    Apr 20, 2009
    I've always wondered just how fast you could get before the passive cooling can't keep up anymore.

    For all I know, it might already not be able to keep up if you max out the usage for long enough.

    1.3 GHz just isn't fast enough for the stuff I want to do. That's equal to, or slower than iPhones since the iPhone 5.

    As a side note, the iPhone 6, 6+, and iPad Air 2 are faster, and are still passively cooled. I wonder if the number of fanless laptops will skyrocket now, just like the gimmicky touch-screen cell phone. It'll be interesting to see how this plays out, and how fast they'll get.
  19. Brian Y macrumors 68040

    Oct 21, 2012
    I dont understand why this machine even needs a BTO CPU option. All you need is 2 models: 256 and 512GB. That's it. Heck, you could probably even make a 128GB one given how limited the main use cases for this machine are.
  20. Xenomorph macrumors 65816


    Aug 6, 2008
    St. Louis
    Having a second USB port would make these a lot better.

    Would it really have taken up that much more space? One on the left side, one on the right.

    Right now you can charge, or use a device, or connect your smartphone, or use an Ethernet connection. But not all at once. Existing hubs probably won't let you charge.

    With two ports you could use one for charging and one with a regular hub for all your existing peripherals.

    I've had 3-4 things plugged into my MacBook Pro on several occasions.

    Power, Ethernet, Second monitor, and iPhone.
  21. leman macrumors G3

    Oct 14, 2008
    I don't understand where all the condemnation is coming from. The i7 upgrade for the 13" rMBP — with a comparable performance boost — costs $300. How is this any different? Don't get me wrong, Apple prices on upgrades are ridiculous, but thats nothing new. Apple is not becoming 'greedy', they have always been this way.
  22. macrumors newbie

    Sep 1, 2009
    yet tray price on 5y71,5y51 and 5y31 is the same. So Apple is either taking people for a ride or compensating for whatever discount they get from Intel (or both as usual).
  23. szw-mapple fan macrumors 65816

    szw-mapple fan

    Jul 28, 2012
    People said the same for the first gen MBA. And they were totally right. Apple dropped the price in later generations though, so we can probably expect the same with the MB.
  24. metfuel macrumors member

    Feb 13, 2002
    It's a steal compared to the original MacBook Air.

    $1799 to start and if you wanted an SSD then you had to shell out $3098, and that was for only 64GB.
  25. jarred125 macrumors 6502a

    Nov 8, 2011
    How do you figure? The i7 bump for $300 is a 600mhz jump .. I'd say that outpaces this quite a bit. Personally I'd never buy the upgrade but to someone who wants it/needs it ..

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