You are correct, it’s not new. Many companies make hardware tied to a single device. It's not a question of being new or even wrong. The behavior is simply frowned upon as wasteful. There is a reason governments mandate standards. Consumers should not be expected to replace accessories because they change platforms. At best it's poor environmental positioning, at worst it could be seen as an abuse of it's monopoly on MacOS hardware.
One could call it a targeted strike, but they could also call it gross and disrespectful. The best experience would be one that allows the customer to seamlessly bring their hardware to another platform. It's not always feasible, but in this case it is.