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Apple market director Jason Barlia has confirmed the company's plans to open a retail store at the World Trade Center Transportation Hub in Lower Manhattan, according to CNET. The store will be located in the Oculus transit and retail complex, and it is expected to open later this year.

13658442_1066446680109030_1593753198_n.jpg
WTC Transportation Hub - Oculus (Image: Priscilla C. via Instagram)

The location will mark Apple's tenth retail store in New York City after its first Brooklyn store opens in Williamsburg this Saturday. Apple has another six stores in Manhattan, one in Queens, and one on Staten Island. The Bronx is the only borough that remains without an Apple Store within New York City limits.

Apple's plans to open a retail store at the new World Trade Center have been rumored since 2013, and an alteration permit confirmed the company's construction plans earlier this year. The store is said to be situated at the underground level, and it will reportedly span two floors with up to 10,000 square feet of space each.

Update: Apple plans to open its World Trade Center retail store on August 16, the latest projected opening date of the Oculus complex, according to multiple sources.

Article Link: Apple Confirms Upcoming Retail Store at World Trade Center [Updated]
 
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cdmoore74

macrumors 68020
Jun 24, 2010
2,413
711
Shouldn't Apple be concentrating on selling more products instead of building even more stores? People are screaming for Mac refreshes and a newly redesigned iPhone, not more stores.
When the floor drops I hate to see the outcome.
 

Benjamin Frost

Suspended
May 9, 2015
2,405
5,000
London, England
So the site where over a thousand people died in a terrorist attack was redeveloped?

I feel they should have built a memorial on the site and left it at that. Somewhere people could have gone to sit and reflect. But I guess money talks and people are greedy.

Mammon trumps God in today's world, I'm sad to say.
 

RichTF

macrumors regular
Nov 11, 2007
206
494
London, UK
So the site where over a thousand people died in a terrorist attack was redeveloped?

I feel they should have built a memorial on the site and left it at that. Somewhere people could have gone to sit and reflect. But I guess money talks and people are greedy.
There is a memorial site there, a really nice one too. And it's massive, taking up the footprint of the original two towers, space which could easily have been used for commerce if they really were just being "greedy".

Have you even been to the memorial site? (serious question)
 

mr.steevo

macrumors 65816
Jul 21, 2004
1,391
889
I will definitely be going there next time I'm in NYC. My last visit was September 9th 2001.

But I won't be going so as to see the Apple Store.
 

coolfactor

macrumors 603
Jul 29, 2002
5,286
5,804
Vancouver, BC
Shouldn't Apple be concentrating on selling more products instead of building even more stores? People are screaming for Mac refreshes and a newly redesigned iPhone, not more stores.
When the floor drops I hate to see the outcome.

Yah, for me, it's a neglect of the user experience. Things like the poor design of the "Get Info" window of the Finder goes untouched for years, a "Show All" button at the top of System Preferences that does nothing when you click it, and for months, my usage of Coda (third-party editor) has been negatively affected apparently due to a "cosmetic bug" that Apple refuses to make a priority (according to Panic), and Pages getting a downgrade when 5.x was released. Yet Apple is silent on these issues. No amount of "Feedback" through their forms seems to have any impact. Don't they realize that the "day-to-day experience" of their users that keeps people coming back to buy more fancy hardware, especially with something as important as their computer operating system? The experience matters. It really does. But they care more about new features than refining existing ones, so it seems.

But hey, another store. :) Yay! Okay, that vent went on for too long. Guess I'm just disenchanted with Apple these days. They've grown so big, and the little guy is getting even smaller.
 

FactVsOpinion

macrumors 6502
Jul 27, 2012
320
531
There is a memorial site there, a really nice one too. And it's massive, taking up the footprint of the original two towers, space which could easily have been used for commerce if they really were just being "greedy".

Have you even been to the memorial site? (serious question)

And not only that, but also... It's not as if Apple is planting there store inappropriately adjacent to the memorial. Rather, it'll be in an underground station that will filled with retail stores of various kinds.
 

applesith

macrumors 68030
Jun 11, 2007
2,686
1,255
Manhattan
I'm looking forward to having an apple store down here in FiDi close to where I work! I heard Tom Ford and Hermes will be there as well!

The new center under One World Trade is absolutely beautiful. All of the retail areas under construction look great and will probably have a similar look to prevent certain stores from standing out.
 
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Edge100

macrumors 68000
May 14, 2002
1,560
12
Where am I???
I'm looking forward to having an apple store down here in FiDi close to where I work! I heard Tom Ford and Hermes will be there as well!

The new center under One World Trade is absolutely beautiful. All of the retail areas under construction look great and will probably have a similar look to prevent certain stores from standing out.

Agreed. I was down there last week and it's a wonderful space.
 

mfvisuals

macrumors regular
Sep 9, 2009
193
71
SacTown, CA
Yah, for me, it's a neglect of the user experience. Things like the poor design of the "Get Info" window of the Finder goes untouched for years...
Can you elaborate on what you mean by "poor design"? I have been using it for years with no complaints.

...a "Show All" button at the top of System Preferences that does nothing when you click it...
It actually does do something. If you're within a specific preferences pane (i.e. Network, iCloud, etc.) it will take you back to the main System Preferences window so you can select a different preferences pane to open.

...and for months, my usage of Coda (third-party editor) has been negatively affected apparently due to a "cosmetic bug" that Apple refuses to make a priority (according to Panic)...
Apple provides guidelines for app developers to ensure that their apps display correctly and match the aesthetics of the Mac OS, so (in my experience anyway) the responsibility of correcting those sorts of issues is usually on the developer. They also have to make sure that if the supposed "bug" is with the Mac OS that changing things to address said "bug" won't affect the thousands of other apps made by other developers. In short, it can get complex and complexity means additional time is needed to resolve the problem.

...and Pages getting a downgrade when 5.x was released...
Calling it a "downgrade" isn't all that accurate. It did lack a lot of features that were in the previous version, but that is because it was completely rewritten and they eventually did add back a large majority of the features that were noticeably absent from the original release. I recall that the rewrite was done to make Pages, Numbers and Keynote integrate with the then brand-new iCloud services.

But hey, another store. :) Yay!
You do realize that the people responsible for getting new stores built are a completely different group of people than those responsible for Apple's software development and design, don't you?

Apple is a very large company, very capable of multi-tasking.

Guess I'm just disenchanted with Apple these days. They've grown so big, and the little guy is getting even smaller.
...well, you can't please everybody.
 

Benjamin Frost

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May 9, 2015
2,405
5,000
London, England
There is a memorial site there, a really nice one too. And it's massive, taking up the footprint of the original two towers, space which could easily have been used for commerce if they really were just being "greedy".

Have you even been to the memorial site? (serious question)

I eat humble pie.

Thought it was built on the same site as the original World Trade Centre. Thanks for enlightening me.

Edit: having done some research, I see that the memorial site is surrounded by six huge skyscrapers. I think this is wrong. The whole site should have become a peaceful park with trees. I take back my humble pie. Greed and Mammon have still won. :(
 
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AndyDiamond

macrumors 6502
Jul 12, 2004
378
329
The Black Lodge
The Oculus is indeed pretty spectacular.
There are many stores going into the underground mall.
It's a Westfield complex and as with these types of things it's the usual Michael Korrs, Victoria's Secret, Sephora yadda yadda - bland and boring as hell as you find these stores ad nauseam everywhere else in the city. Apple store seems quite fitting then.
No problem if that's your thing but I'd be going there for the architecture, not the retail experience.
 

caliguy

macrumors 6502
Jun 12, 2005
296
790
I was in that hub a few weeks ago. It's beautiful. It will be a fine place for an Apple store. If anything, the store in Grand Central seems tacky.
 

eatrains

macrumors 6502
Mar 11, 2006
487
4,242
I eat humble pie.

Thought it was built on the same site as the original World Trade Centre. Thanks for enlightening me.

The new World Trade Center site is still in the same place as the old one; the memorial and museum occupies the footprints of the Twin Towers and the area immediately around them, but the site also has three skyscrapers with a forth on the way, subway and commuter rail stations, an expansive retail mall (home to the future Apple Store), and a future performing arts center.
 

Benjamin Frost

Suspended
May 9, 2015
2,405
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London, England
The new World Trade Center site is still in the same place as the old one; the memorial and museum occupies the footprints of the Twin Towers and the area immediately around them, but the site also has three skyscrapers with a forth on the way, subway and commuter rail stations, an expansive retail mall (home to the future Apple Store), and a future performing arts center.

Thanks. I have regurgitated my humble pie and edited my original post.
 

Kestrel452

macrumors regular
Jul 23, 2008
196
255
I eat humble pie.

Thought it was built on the same site as the original World Trade Centre. Thanks for enlightening me.

Edit: having done some research, I see that the memorial site is surrounded by six huge skyscrapers. I think this is wrong. The whole site should have become a peaceful park with trees. I take back my humble pie. Greed and Mammon have still won. :(

I personally am not of the mindset that you need to permanently retire that land for anything but green space in order to honor the 9/11 victims. IMHO, there is no better response to terrorism than replacing what they've blown up with something even taller or more grandiose. Don't let them destroy our commerce, which is exactly what they want. Apple building a store is just business as usual, as it should be.
 

Benjamin Frost

Suspended
May 9, 2015
2,405
5,000
London, England
I personally am not of the mindset that you need to permanently retire that land for anything but green space in order to honor the 9/11 victims. IMHO, there is no better response to terrorism than replacing what they've blown up with something even taller or more grandiose. Don't let them destroy our commerce, which is exactly what they want. Apple building a store is just business as usual, as it should be.

I can see your reasoning, but the act of building even more commerce just strikes me as wilful and reactionary. The commerce can easily be rebuilt in any part of New York.

I would have preferred to see the US making a proper statement to honour the fallen. Greed has won, and in that sense, it offers another target for terrorists. If it were simply a park with beautiful trees, there would be no target. I feel for the families of those who died; they have been let down by New York.
 
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