Apple Considering Ads Inside Visual Intelligence, Code Suggests

[Etc_]

That's what people get for forcing Apple to invest heavily in AI before 2024. I can remember endless posts and articles saying that Apple needed to do AI right then!

Now they're doing it, and they are struggling to come up with meaningful use cases and just shoving it into every single feature in their OSes so they can sell iCloud+ for access to more requests (more juicy services revenues). Apple's AI has been a constant disappointment since its introduction, they couldn't deliver on their promises (the famous Bella Ramsey ad, "Personal Cloud Compute" being only on their own servers, etc.). That keynote, and I bet future keynotes as well, was all about useless AI stuff. The hardware is more and more becoming a background prop for their useless services, which will soon be all about subscriptions and ads.

 

[adrianlondon]

"Sorry, you've used your daily Expanded Access limit as I used them all to generate this awesome advert for you".

 

[turbineseaplane]

Do not want more (or any) ads. I block them aggressively everywhere I can. AppleOne subscribers should not see adds anywhere, including Maps. Charge me a few bucks more for the privilege if necessary. My personal hub should not include ads.

I agree.
But I think what they'll do is charge everyone, and then charge you some more...

And everyone will get ADs.

I learned long ago that the financials on AD supported models VASTLY outpace what companies can charge consumers to avoid them.

i.e. The amount they'd have to charge people would be an amount most would balk at.


Put another way, our data and attention is REALLY valuable and we should not be letting companies profit off of it.

 

[Azeroth1]

Garbage move.

 

[Z-4195]

The action shown in the article image is extremely dangerous; please never attempt to identify edible mushrooms using ChatGPT

100% this.
Buy recent books with detailed photos, start on easy/obvious ones, don't ever be afraid to ask a pharmacist or another seasoned person, and DISCARD when there is a shadow of doubt.
Better order some pizzas than sauce up your dish with something that will destroy your liver.

 

[sw1tcher]

Apple: It doesn't make sense, but it doesn't have to! More profits!
Apple: It doesn't make sense, but it does make cent$! More profit$!

Fixed that for ya. 😂

 

[ignatius345]

This cycle it's happening fast. It was a nice year or two there when AI was actually helpful. Already it's being filled with ads and upsells.

The ensh*ttifcation cycle is getting shorter and shorter.

 

[ignatius345]

Seriously Apple? Do you really need to slowly ******tify every single one of your user experiences for the sake of never-ending profit growth?

The really galling thing here is that we're paying handsomely for the hardware and, in many cases, also the services.

 

[HQuest]

I think it's time for John Ternus to go.

John Ternus inherited the programs Tim Apple approved. We will have a hint of how the next Apple years will be under his leadership next year.

 

[turbineseaplane]

John Ternus inherited the programs Tim Apple approved. We will have a hint of how the next Apple years will be under his leadership next year.

Every thing that happens right now and moving forward is on him.

He's CEO, he can nip anything in the bud before we learn about it, at any time.

So far what I see is:

We may be longingly looking back on the Tim Cook days

 

[webkit]

That's what people get for forcing Apple to invest heavily in AI before 2024. I can remember endless posts and articles saying that Apple needed to do AI right then!

Apple is a huge company. I wouldn't put too much blame on their AI spending. Apple has spent a lot less on AI than other companies like Alphabet/Google, Microsoft, Meta, Amazon, etc. Also, Apple has been able to make decent money from the AI boom including commissions from AI app subscriptions in the App Store.

Besides, Apple has been using advertising as a revenue source for a while. There are simply more and more ways for Apple to put advertising in front of users today than there used to be.

 

[sw1tcher]

John Ternus inherited the programs Tim Apple approved. We will have a hint of how the next Apple years will be under his leadership next year.

Inheriting Tim Cook approved things doesn't mean he has to continue with them.

Ternus killing the Vision Pro is evidence of this.

Apple Reportedly Lays Off 60 Vision Products Group Employees

Apple "has just laid off an entire team dedicated to VR development," reports AppleInsider, citing its own source. Apple is said to have laid off at least 60 employees from its Apple Vision Group. Bloomberg's Mark Gurman previously reported that the Vision Pro team was disbanded and its members...

www.macrumors.com

Incoming Apple CEO John Ternus also reportedly signed off on canceling both a second Vision Pro and a cheaper, slimmer "Vision Air"

 

[capamac]

Apple is a billionaire wearing a tailored Italian business suit standing on the sidewalk of Manhattan and aggressively panhandling passerby for cash.

 

[ashdelacroix]

This is fast becoming the biggest bait and switch in the history of global commerce. Apple charges a premium for premium hardware and services. In exchange, we are able to avoid slop and extraneous badgering and algorithms. Apple was the anti-Google, the anti-Microsoft. Now, Apple is injecting advertising everywhere it can get away with. Where next? Messages? Notes? In the past, this would be ridiculous. Today, I'm not so sure. I never, ever thought iWork would become freemium. Alas...

 

[turbineseaplane]

This is fast becoming the biggest bait and switch in the history of global commerce. Apple charges a premium for premium hardware and services. In exchange, we are able to avoid slop and extraneous badgering and algorithms. Apple was the anti-Google, the anti-Microsoft. Now, Apple is injecting advertising everywhere it can get away with. Where next? Messages? Notes? In the past, this would be ridiculous. Today, I'm not so sure. I never, ever thought iWork would become freemium. Alas...

They are frog boiling all the customers.
Judging by how many defend every single one of these moves Apple makes, it appears to mostly be working for them.

They really seem to want to turn into Google, layered on top of their hardware business.

The JUICY AD revenue has "number go up" squad salivating.

 

[Zapski]

Welcome to late stage capitalism. The Ensh!tification continues

 

[MallardDuck]

Ens*tt*fication. But, with their app store revenue under attack, this is the consequence. I wish they'd also offer a 'no ads anywhere' option even if it was a few bucks a month.

 

[EdwardC]

I hope not, soon it will be time to go back to a basic feature phone.

 

[MilaM]

Sorry guys. AI needs to make some money. It's not enough that we pay even more for the devices.

 

[OptimusGrime]

I do not like to this. I am willing to buy Apple products because I like the experience. That includes avoiding ads.

You can choose: cheap with ads, premium without. You can’t have both.

 

[ElectricPotato]

2026 Apple: considering ads in everything.

Those ads will look amazing on your new $2000 data collection/ad delivery device (iPhone). We live in a truly magical time.

 

[canadianreader]

I do not like to this. I am willing to buy Apple products because I like the experience. That includes avoiding ads.

You can choose: cheap with ads, premium without. You can’t have both.

Not anymore
Both cheap and premium have ads
No matter how much you pay you're still the product tracked and monetized

 

[rforno]

But how else will Cupertino finance these mystical and magical launch 'event' videos and/or the continued development of emojis?

 

[HouseLannister]

Siri is already slower than it used to be. The added fetching of an advertisement might make the friction too high to even engage with it.

 

[ifxf]

This is what Apple is devolving into. Ad-based subscription revenue service; it will simply also sell you the hardware to flood your face with ads all day. And the ads will get more aggressive as time goes on.

Training AIs is incredibly expensive and is an ongoing cost to stay current. You can either pay for it with ads or a subscription.