I assume that is staffed by one poor sap named Brian.
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Apple Considers Theatrical Arm Amid $250M Bet on 'F1: The Movie'
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I assume that is staffed by one poor sap named Brian.
Let's be honest .. this is all just so Tim can have business excuses for showing up at F1 and movie events around the world at swanky locations.
I think what they meant in that comment was "no car manufacturers want", at least that's how I read it. But I agree, I would love CarPlay Ultra and annoyed with how little info we've gotten.
Agreed! And loved that Max didn’t even want to go to their silly Times Square event but rather race in Europe
Apple should shut down everything except core things related to Mac, iPhone and iPad - sort of when SJ came back and nixed OpenDoc and all that other crap.
Problem is, SJ is gone - the only other visionary leader able to do that would be Musk.
Problem is, SJ is gone - the only other visionary leader able to do that would be Musk.
I have been a formula one fan for over 50 years and I will certainly not be watching this movie. The storyline is ridiculous and there’s no connection to any realism in this sport. This might be a good watch for the drive to survive crowd, but for real Formula One fans, I can only see it as a major turn off. Plus as many have mentioned Brad Pitt is way past his prime. Watching the effort that has gone into the making and marketing of this movie really saddens me given how little effort nowadays seems to be made to improve the core product that made Apple the amazing company they are. And please don’t tell me about those people not being software engineers or whatever it’s about money distribution and obviously they are putting more money into movies than they are currently putting into their absolute garbage software.
Apple promoting the movie as another underdog story isn’t helping them.
Rush is my favorite racing movie. Its original and has interesting story with character development. I haven’t seen this yet but they should gone for a more original storyline.
Rush is my favorite racing movie. Its original and has interesting story with character development. I haven’t seen this yet but they should gone for a more original storyline.
Silly comment. Of course they are not the same people. It’s the money and effort distribution that is causing holes in their core product. Keep your eyes on the ball…is not what Apple are doing at all.
We are aware some makers backed away from CP Ultra, like those who have silly software such as Merc, but the following 16 brands (some of which have the same parent company) remain committed:
Acura Audi Ford Genesis Honda Hyundai Infiniti Jaguar Kia Land Rover Lincoln Nissan Polestar Porsche Renault Volvo
I have absolutely no comprehension of what in the world you are talking about. "Stuck in adolescence"--what does that even mean? And whatever it means, how can you apply that to the entire "older generation?"
I've never seen it, or an F1 race, so I have no idea, but I will trust your judgement.
Didn't Ford v Ferrari do quite well? If so, then there might actually be a market for this movie.
Since I surprised myself by liking Ford v Ferrari, I will likely watch F1 as well. But I'll be danged if I spend $$$ on going to a theater to watch a movie that will eventually show up on Apple TV+, which I already spend my hard earned $$$ to subscribe to.
Since I surprised myself by liking Ford v Ferrari, I will likely watch F1 as well. But I'll be danged if I spend $$$ on going to a theater to watch a movie that will eventually show up on Apple TV+, which I already spend my hard earned $$$ to subscribe to.
"However, the service has yet to produce a breakout theatrical success or significantly impact the broader streaming landscape in terms of subscriber volume."
I wonder how many people think AppleTV+ can only be seen on an Apple device. If it's a lot of people, would Apple want to do something about that?
I wonder how many people think AppleTV+ can only be seen on an Apple device. If it's a lot of people, would Apple want to do something about that?
I think Apple’s been completely unhinged with making this thing a success.
The WWDC F1 opening. I saw comments about how they turned environmentally friendly headquarters into a racetrack (through movie magic)
Wallet pop-ups.
I think there’s a written article on Variety or Hollywood reporter about Brad Pitt’s drinking problem. I’m so detuned from alcoholics because they’re insufferable and I live with two of them that I just can’t care.
It’s like they announced it way too soon anyway. They were better off keeping it under wraps. Did Apple have another event planned last year that they scrapped? It’s like they told the Cyberpunk devs … “you can announce it but can’t talk about it until we do.” It just seems like they’re sitting on this for a hardware event.
+ all of those Apple college ads they pulled.
Apple prides itself in its marketing. They really need to clean house and find a different agency to run their ads.
The WWDC F1 opening. I saw comments about how they turned environmentally friendly headquarters into a racetrack (through movie magic)
Wallet pop-ups.
I think there’s a written article on Variety or Hollywood reporter about Brad Pitt’s drinking problem. I’m so detuned from alcoholics because they’re insufferable and I live with two of them that I just can’t care.
It’s like they announced it way too soon anyway. They were better off keeping it under wraps. Did Apple have another event planned last year that they scrapped? It’s like they told the Cyberpunk devs … “you can announce it but can’t talk about it until we do.” It just seems like they’re sitting on this for a hardware event.
According to the Wikipedia page for Ford v. Ferrari, it only made about twice its budget at the box office: ~$100m to make, $200m in ticket sales. I was under the assumption that these things need to double their money to break even after marketing and theaters getting a percentage of those ticket sales.
+ all of those Apple college ads they pulled.
Apple prides itself in its marketing. They really need to clean house and find a different agency to run their ads.
I like F1, but have no interest in this movie and racing movies in general. Racing series have a far amount of actual drama, be it NASCAR, F1, Indy.
Even the premise of Brad Pitt playing an older driver taking a young one under his wing seems far fetched.
The teams have academy drivers and junior teams to do their training, like RB and Racing Bulls, Mercedes and Williams, etc. A young driver will either do well or get bounced, see RB, see Alpine. It's fairly ruthless.
But this is also the first time I've read that it was $250 million to make. That's seems high, but like others have mentioned, maybe someone at Apple really wants to get into Hollywood productions, and hey, it's cool to hang out with celebrities.
Even the premise of Brad Pitt playing an older driver taking a young one under his wing seems far fetched.
The teams have academy drivers and junior teams to do their training, like RB and Racing Bulls, Mercedes and Williams, etc. A young driver will either do well or get bounced, see RB, see Alpine. It's fairly ruthless.
But this is also the first time I've read that it was $250 million to make. That's seems high, but like others have mentioned, maybe someone at Apple really wants to get into Hollywood productions, and hey, it's cool to hang out with celebrities.
Didn’t Apple already say they were scaling back all theatrical releases when Argylle, Killers of the Flower Moon and Napoleon all failed to deliver box office success?