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And I have just turned 40 and I'm a huge F1 fan and would never go see a movie like this - Why should I watch something super unrealistic where a 60 year old comes back to racing, when even Lewis Hamilton at 40 is showing many signs of age and has lost some of his edge.

"It's the closest to the real thing" but yeah, that's the problem. The real thing is on 22 weekends a year and is way better. No need for Hollywood to come in and mess with it.

And if I don't want to watch it as an actual F1 fan (my guess many would not) who would? Non-F1 fans? Not betting my money on that one.
I don’t care about F1 at all but it’s a movie for the general public, not super fans. When is the last time you watched any fiction film that mirrored reality? And who would want to watch an F1 movie about a 40 year old making a comeback into racing? That sounds less interesting than a 60 year old.
 
Then why are Apple services and software so bad? Well because however much money Apple has, it is not being used wisely.
That’s not a money issue. Apple services are good. Software needs work. It’s about decisions being made at the top and focus. But that doesn’t mean you shut down your R&D for dozens of new projects that might never see the light of day.
 
🤭

I'm in my thirties and squarely in the millennial cohort. I enjoy many Brad Pitt films. I simply have no interest in racing or racing films. But it totally tracks that my parents' generation wants to see themselves as the heroes in their own story, even as the world gives plenty of evidence to the contrary. The older generation is, ironically, stuck in adolescence.
It’s very adolescent to engage in this blanket painting of entire age groups of people with one brush. Can we stop with this already? People are all different.
 
My dude, the hardware and software engineers at Apple aren't being pulled away to produce or distribute films. Apple is a massive company with multiple arms. They don't need to shut out options for additional business models because a HomePod hasn't been updated in a while.
My dude, companies that try to do too many things invariably slip in their quality of execution. History is littered with examples. Take the once great Apple for instance.
 
Didn’t Apple already say they were scaling back all theatrical releases when Argylle, Killers of the Flower Moon and Napoleon all failed to deliver box office success?
Right! And these were excellent movies from brilliant directors with a wide audience. This F1 flic was a very bad decision by someone who just wants to hang out with F1 teams and Hollywood. I see it as a self-realisation for their own satisfaction
 
Apple's production value is absolutely top notch. And I dont watch movies at home. I watch them only in theatres. So I would be glad to have one more good distributor, especially one where movies are not their primary business.
 
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Weird movie to do that with. Limited to people who like watching cars go round and round

With a few exceptions I really am not a fan of watching sport. I consider watching football (I mean soccer for our US friends on here) to be the most tedious way to spend time, followed closely by watching golf which I find to be little more than watching two people taking a walk surrounded by a subdued audience.

However there are some truly excellent and entertaining films about sport. Rush was an excellent film centred around F1. Tin Cup isn't everyone's cup of tea but I really enjoyed it. Moneyball pulled off a miracle by making baseball interesting.

Almost any good movie plot can be distilled down to - somebody wants something and somebody or something is standing in their way. What they want could be anything: the money, the girl, winning the big game, to be famous, to not get killed by Arnold Schwarzenegger... and it doesn't matter whether you would want it too, what matters is that the movie is able to make you want them to succeed.

Sports movies are great vehicles for this since rivalries are baked in meaning you immediately have the tension of two or more rivals competing for that same thing.
 
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I won’t be seeing it in theaters simply because I’m already a TV+ subscriber. Why would I go out of my way to pay more?
Plus the days of cinema magic is long gone. I have good enough (sometimes way better) image and sound at home, and I don’t have to nor do I want to share the experience with strangers.

I’ll patiently wait until it arrives on Apple TV+ thank you very much!
 
Porsche and Aston Martin say “Hi!”

I was speaking holistically. Out of the many manufacturers two is barely successful, especially considering they’re low volume too.

I’m not even sure Porsche are still going ahead, haven’t they gone quiet also?
 
I'm guessing you're from the US. F1 is pretty popular outside of the US where we prefer our motorsport with corners twists and turns rather than in nice simple loops (a la Nascar).

You guessed right about where I’m from but IMHO F1 is better than NASCAR and it’s not even close. I know ratings wise NASCAR is way more popular than F1 here in the US but watching people drive in circles to me isn’t exactly thrilling, but to each his own. It’s what makes life interesting. I just think Apple’s barking up the wrong tree if it thinks that a movie about F1 racing staring an aging Brad Pitt is going to be a big box office draw here and for Apple a big domestic draw here is exactly what it needs this film to be since they haven’t really had one yet. I might very well be wrong. We’ll see.
 
I thought I had read that Apple was stopping work on theatrical releases, too.

Jedivulcan wrote:
According to the Wikipedia page for Ford v. Ferrari, it only made about twice its budget at the box office: ~$100m to make, $200m in ticket sales. I was under the assumption that these things need to double their money to break even after marketing and theaters getting a percentage of those ticket sales.

Clearly I was mistaken. Nonetheless, I enjoy driving performance cars (for fun not competitively), so I surprised myself by enjoying Ford v Ferrari and am pretty sure I'll enjoy F1, as well. It's entertainment not a documentary about the sport. There are worse ways to while away a couple of hours. And I'm sure it will be faster paced than Killers of the Flower Moon 🤪 -- which was admittedly a good movie, despite the torpid pace.
 
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I won’t be seeing it in theaters simply because I’m already a TV+ subscriber. Why would I go out of my way to pay more?

I saw it on Saturday in 4D where the seat moves, haptic feedback in the seat, water and air spray.

It was my first time watching a film in 4D and the novelty was distracting at first, but once you get past the novelty this was a great film to see in 4D as it makes it more immersive feeling the corners of the race track, the bumps as the car touches the apex, etc... I wouldn't watch every film in 4D, but films like F1 or Top Gun Maverick are perfect for it and definitely worth paying extra over watching it at home.
 
If they take the crazy amount of money they're spending on making films and dump more into engineering for the next generation Apple Vision Pro, then they won't need to get into the theatrical release business. Everybody would love watching movies on their" Apple Vision light".

I don't know why they just don't become part owner of a major film studio and just get dibs for first streaming release on Apple platforms...

20 years from now, Harvard business school will have Apple as a case report example about how not sticking to its core skills and core consumer needs leads to the end of a company...
Steve Jobs predicted this too:
 
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