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Apple Continues 'Get a Mac' Ad Campaign with 4 New Ads

Goona said:
http://www.9to5mac.com/microsoft-windows-7-three-3-applications

Apple could use this to attack Windows 7 when its released.
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Microsoft has had a Starter edition since XP, and there's even a starter edition for Vista. In the end it will be the manufacturer's decision on what they want to offer on their netbooks.

But then again, I don't expect a Mac site to actually report that. I also don't expect them to report that the Starter editions are typically reserved for emerging markets (like Africa, China, ect).
 
*LTD* said:
Originally Posted by AidenShaw
You call more lame, inaccurate stuff with lovable PC and smug, arrogant Apple jerk a response? LOL.
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You don't "get" the ads, do you?
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No - and I'd think that if only Apple fans "get" the ads, Apple is wasting money preaching to the choir.

Justin Long's character is an arrogant jerk, and merely reinforces the stereotype of Apple users as self-important, arrogant, jerks.

Why does Apple want us to think that Apple users are smug jerks?
 
The Flashing Fi said:
Microsoft has had a Starter edition since XP, and there's even a starter edition for Vista. In the end it will be the manufacturer's decision on what they want to offer on their netbooks.

But then again, I don't expect a Mac site to actually report that. I also don't expect them to report that the Starter editions are typically reserved for emerging markets (like Africa, China, ect).
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So I guess running 3 apps at a time is a genius idea? :rolleyes:
 
They are all pretty funny.

The legal copy ad actually has real text, if you get the HD version you can read it.

zsears said:
At the end of legal copy when all of the text pops up it says Power PC instead of just PC.
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Where? Take a screenshot and highlight it. I don't see it.
 
AidenShaw said:
No - and I'd think that if only Apple fans "get" the ads, Apple is wasting money preaching to the choir.

Justin Long's character is an arrogant jerk, and merely reinforces the stereotype of Apple users as self-important, arrogant, jerks.

Why does Apple want us to think that Apple users are smug jerks?
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So what?

Probably because we have plenty to be smug about, when it comes to Apple. Viewers of these ads simply want to get in on the fun. They've been quite successful so far.

Who doesn't want to feel smug and satisfied???
 
The Legal Copy ad is pretty ironic, considering that Apple specifically denies any warranty on its own software.

Worse is the ridiculous assertion by Apple that iPhone jailbreaking should somehow negate its hardware warranty.... especially since the iPhone hardware warranty specifically denies any connection with software, even Apple's own iPhone OS:

"Software distributed by Apple with or without the Apple brand name (including, but not limited to system software) is not covered under this Limited Warranty."

So much for fine print. Ignorance is bliss.
 
*LTD* said:
Probably because we have plenty to be smug about, when it comes to Apple.
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Just because you have a bigger fist it doesn't mean you have to punch your weaker neighbour with it.

Viewers of these ads simply want to get in on the fun.
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This viewer wishes Apple would target those who don't prioritize "smugness" as a reason to choose a particular product, or a reason to do anything. When I come away from some challenge judging I've done better than others, the last thing on my mind is, "aww yeah, I am so much better than you!" I mean, really, unless Apple's primary market is the set of know-it-all college freshm.. oh wait...
 
coolfactor said:
Dude, they are two top computer industry competitors across the entire world. Put yourself in their shoes. Apple needs to educate consumers that there is a difference between Macs and Windows PCs. Too many still think Macs are costly alien devices that don't do what they want. That is wrong, and it ends up costing a lot of people a lot of time.
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Euh..? Apple NEEDS to educate...? Eh... and why exactly? Are we all to stupid to decide for ourselves? Come on man.

If people think Apple is too expensive, then there is a reason. Smoke <-> fire thing..? If people think a PC with Microsoft is a virus magnet, there's also a reason.

I personally disagree with both statements. But I do think it is very childish to try to sell your product by comparing it to another product while saying that one is inferior. Let me, or independent reviewers, decide that.
 
rwilliams said:
Tag a face only once in iPhoto? LOLOLOLOLOLOLOL. Um, no. Faces does not work nearly as well as one would think.
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It only takes about two or three tags before iPhoto can fluently recognize the face, so that's not too bad at all. It even manages to automatically tag my dog :D


It's still the best face recognition technology available on a consumer market.
 
The "Laptop Hunters" ads try to take the focus away from the Windows OS.

Microsoft hopes to sell their software, which is what the "Laptop Hunters" ads are discreetly about, by dissuading the consumer from buying hardware which runs competing software, i.e., OS X. (Most of us know about Linux but both Microsoft and Apple campaign in a Mac or PC world.)

Apple, in response, as they've always done, is telling us why we don't want Windows (Biohazard Suit, Legal Copy, and Time Traveler) and why we do want OS X (Stacks).
 
Apple is really taking the Environment seriously... First "Greener" macbooks ...mac minis etc , now even their ads are "recycled"!

Apple is all about new, cool, trendy etc.... These ads are just getting way too predictable and boring. If these ads were a response to the M$ ones, lame.
 
MH01 said:
Apple is really taking the Environment seriously... First "Greener" macbooks ...mac minis etc , now even their ads are "recycled"!

Apple is all about new, cool, trendy etc.... These ads are just getting way too predictable and boring. If these ads were a response to the M$ ones, lame.
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Oh its lame because Apple is talking about the strong points of their computers instead of come buy us because we're cheaper than the cooler alternative.
 
MH01 said:
Apple is really taking the Environment seriously... First "Greener" macbooks ...mac minis etc , now even their ads are "recycled"!

Apple is all about new, cool, trendy etc.... These ads are just getting way too predictable and boring. If these ads were a response to the M$ ones, lame.
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it simply is the same ad campaign as before. since only the freaks waited for an official response to the ms ads, for the rest of the world it´s just an ad. and least people watch all 4 in rapid succession. ,most will see them over the next weeks from time to time as they get aired. besides, why should anyone do a followup ad to the laptophunter ads ? frank already did that and made a way cooler one than the originals :)
 
pwn247 said:
It only takes about two or three tags before iPhoto can fluently recognize the face, so that's not too bad at all. It even manages to automatically tag my dog :D


It's still the best face recognition technology available on a consumer market.
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Then you've had far better success with Faces than I have. And Windows Live Photo Gallery's facial recognition has worked better for me than iPhoto's. I'll give iPhoto one more shot before I just give up on the Faces feature.
 
zombitronic said:
The "Laptop Hunters" ads try to take the focus away from the Windows OS.

Microsoft hopes to sell their software, which is what the "Laptop Hunters" ads are discreetly about, by dissuading the consumer from buying hardware which runs competing software, i.e., OS X. (Most of us know about Linux but both Microsoft and Apple campaign in a Mac or PC world.)

Apple, in response, as they've always done, is telling us why we don't want Windows (Biohazard Suit, Legal Copy, and Time Traveler) and why we do want OS X (Stacks).
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But if "Stacks" is the best they can come up with as a reason to want OS X, they need to really go back to the drawing board. I agree with the others - this ad campaign is really, really tired and Apple needs something fresh.
 
Veri said:
Meanwhile, outside of small pockets of bounty, everyone is "lower-middle class". What's to be ashamed of? Not everyone either follows the American Dream, or believes that the American Dream is necessarily about material wealth.

I'm proud to fashion something together myself that works. I'm happy when I've selected something satisfactory that uses the minimum of resources. There's a strong legacy of puritanism and protestant work ethic in the US that fosters both these feelings. These ideals, not over-consumption, built America.
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I'd be careful there. You might be singled out as a tasteless Windows peon that is completely incapable of understanding and unworthy of Apple's artistry and design.

Then again we are just talking about a computer. Do I have to be an artist to understand Apple and OS X? It might be time to turn in my Mac user badge.
 
Very nice. I think Microsoft's ads work well too. It all depends on what's important to you. All of my friends and relatives complain about viruses, slow performance, incompatibilites etc with XP and Vista.

The Mac OS has issues too but at least I don't have to deal with malware and slowness issues.

There is a botnet made-up of Macs out there but that is made up of people that pirated software. A similar scheme using adware to subsidize shareware software had been used in the past. I guess we can call the pirated software with the botnet extras "botware". You get what you pay for (You stole so now you're getting ripped!). :p
 
Goona said:
Oh its lame because Apple is talking about the strong points of their computers instead of come buy us because we're cheaper than the cooler alternative.
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frankly, the Get a Mac is now over 50 ads (since 2006)..... yeah getting lame. Time for something new.
 
I love the legal copy one. Especially what PC says at the end and how much text pops up.

Would have loved to have seen a counter ad to the Windows ads though.
 
MH01 said:
frankly, the Get a Mac is now over 50 ads (since 2006)..... yeah getting lame. Time for something new.
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Yeah and I'm sure they'll bring out something new when they bring out their new OS, and these ads have been working, you just dont go changing something thats working.
 
Goona said:
The latest Conflicker virus sure ain't old and these ads address that.
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The people who would mistake these ads for being old probably could not tell you what Conflicker was.

Saladinos said:
The 'ad war' isn't with the consumer - it exists in the minds of people like you. Microsoft can keep on saying their products are cheaper; these ads make the point that PCs are less reliable and don't work as well. The combination makes PCs seem like cheap rubbish, which is what Apple would like people to recognise.

It puts Apple's message across. Maybe they are more expensive, but there are benefits. That's all Apple needs to say.
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My point is these ads no long grab attention. These ads are no longer something to look forward to. They do not get Apple's message across if they are not viewed.

I just think Apple needs to change it up.
 
How do you know these ads are boring the public, just because they might be boring to you doesn't mean its true.
 
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