Very very tired. Same crap they've been saying for years that still isn't true. They make it sound like every single PC gets a virus the instant you turn it on, when in reality I don't know very many people at all who've gotten a virus on a PC, even when they weren't running AV software (outside of a corporate setting, where you're always going to have to deal with idiots infecting an entire network). Macs aren't magical, they're just as vulnerable and actually easier to hack, but no one bothers messing with 7% of the market. Sure there are more
stories of people having trouble with PCs, but that's because there's 20 times as many people using them.
And what is this "maintenance" cost that they always talk about? Doesn't almost everyone in the world know at least one PC geek who will fix your computer for free if you actually do have a problem? Maybe if you live in backwoods Idaho or something.
Faces is a gimmick that doesn't work very well. It's something I guess, but a real highlight? If they hype it, people are just going to be disappointed. Bottom line, after being on the rise for a while, their market share is falling because overpriced merchandise + bad economy = lower sales. I always see a lot of people in Apple stores because they look so hip and trendy, but very few walk out with Macs -- if they have anything it's almost always an iPod or iPhone, or something small like a case. They play with the Macs, but one look at the price tag and they walk away.