Apple Continues Promoting iPhone 7 Plus Portrait Mode With Two New Videos

Discussion in ' News Discussion' started by MacRumors, Feb 16, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple today shared two new videos on its YouTube channel, again designed to promote the Portrait Mode feature that's unique to the dual-camera iPhone 7 Plus.

    Both videos are 15 seconds in length and show the Portrait Mode in action, with an explanation on how it blurs out the background for better portrait shots of people.

    Portrait Mode, introduced in iOS 10.1, uses a shallow depth-of-field effect to make portrait photos "pop," mimicking the results that can normally only be obtained with a high-end DSLR and a telephoto lens. Portrait Mode uses the 56mm lens included in the iPhone 7 Plus, with Apple's image signal processor working to scan a scene to recognize people and other objects to separate the foreground from the background for the blurring effect.

    Today's ads follow two similar ads that were released earlier this week, also designed to show off Portrait Mode on the iPhone 7 Plus.

    Article Link: Apple Continues Promoting iPhone 7 Plus Portrait Mode With Two New Videos
  2. LordQ Suspended


    Sep 22, 2012
  3. Karma*Police macrumors 68000

    Jul 15, 2012
    Definitely much better than their first attempt with the girl taking pics all around town. This new campaign hammers the point home whereas the first commercial was way too subtle. I doubt most people even knew the backgrounds were blurred in that commercial.
  4. palmerc2 macrumors 68000


    Feb 29, 2008
    Los Angeles
    #4 first I thought I thought they were trying to promote taking videos in portrait mode.

    Why would someone want to promote that?!
  5. AngerDanger macrumors 601


    Dec 9, 2008

    This is exactly why I try to keep blurred background behind me wherever I go. It usually involves lugging around a defocusing pane of glass, but it's so worth it.
  6. macTW Suspended

    Oct 17, 2016
    All these portrait mode commercials have been nice. Short yet entertaining, and well made but simple.
  7. Leonard1818 macrumors 68020

    Nov 15, 2011
    Portrait Mode is pretty dang slick, I will say...
  8. Michaelgtrusa macrumors 604

    Oct 13, 2008
  9. yanki01 macrumors 68040


    Feb 28, 2009
    very nice but i still won't believe the photos they put out are taken with the iPhone only. they're also done with some extra lighting and other enhancements.
  10. Relentless Power macrumors Penryn

    Relentless Power

    Jul 12, 2016
    Apple has definitely pushed the Portrait mode and dual camera features since it's debut. They're giving the consumer every opportunity to see its capabilities and of course, they want the Plus to be the more lucrative model too sell.

    I converted to the Plus last year and it's awesome. Aside from the larger size, The dual camera has a lot of potential to expand with portrait mode.
  11. Jared Strike macrumors regular

    Jared Strike

    Aug 10, 2013
    And the person holding the phone appears to be a dude! Agreed though, nice ads!
  12. CBlakeston macrumors 6502

    Jan 31, 2008
    That's not strictly true in the sense you mean. Yes, of course they will have crew with reflectors and such to get the best results - but they use the iPhone to take them.

    It's like saying taking photos at magic hour with great light is cheating compared to taking them indoors backlit against a window with crappy results. I wouldn't say that was cheating either. It's just common sense to anyone in photos.
  13. Larry-K macrumors 68000

    Jun 28, 2011
    When are they going to quit cutting the top off of everybody's head in these things?

    It's a cute feature, but it's not as dramatic as it's made out to be. The lighting and subjects in these shots are what make them interesting, that doesn't come with the phone.
  14. jntdroid macrumors regular

    Oct 12, 2011
    I love Apple and my iPhone 7, but I think this portrait mode is way over-hyped. There have been versions of this on other phones for a few years now, and in some cases implemented just as good or better.
  15. red41 macrumors regular

    Aug 11, 2006
    My biggest problem with portrait mode is that it takes too much light to produce good results. I always try to take pictures inside and they either turn out really grainy or it flat out tells me there isn't enough light.
  16. jntdroid macrumors regular

    Oct 12, 2011
    Exactly. Though I've seen another site say the 'graininess' is actually a positive that adds a "cool effect" to the photo... *eye roll*
  17. CBlakeston macrumors 6502

    Jan 31, 2008
    As I understand it - other phones implimentarions involve post processing the image later - not live and is a lot more complicated then 'hitting a button' like an iPhone. That's the difference between a feature you use all the time and one you don't know exists.
  18. jayducharme macrumors 68040


    Jun 22, 2006
    The thick of it
    I still really like their "Take Mine" commercial. It has lots of charm and also happens to make the iPhone look good. And they didn't need a narrator to tell us why it's good.

  19. SteveJobs2.0 macrumors 6502a

    Mar 9, 2012
    They need to work on improving the second lens light gathering capability since that is a major limiting factor. I tried using portrait mode in moderate light and the results are borderline unusable even for Facebook.

    Zoom lens and consequently portrait mode are only usable outdoors or in extremely bright indoor light.
  20. Hieveryone macrumors 68040


    Apr 11, 2014
    Is it me or does the 1st photo actually look better and more interesting.
  21. citysnaps macrumors 601

    Oct 10, 2011
    San Francisco
    These are the first "portrait mode" Apple vids I've liked. Very effective and on point.
  22. Larry-K macrumors 68000

    Jun 28, 2011
    Not when they've got yodeling.
    --- Post Merged, Feb 16, 2017 ---
    Every iPhone comes complete with a Setting Sun and Colorful Greek Village, you can attach with a dongle.
  23. Duel macrumors member

    Jul 31, 2011
    It depends what you want to achieve, if you do portrait you usually want your subject to stand out like in these ads. If you just want to make normal photo with some good looking building or background, you shouldn't blurry it if you dont want focus on person.

    Thats why it's called portrait mode
  24. jntdroid macrumors regular

    Oct 12, 2011
    For some phones, you're right. But for others (like the original one to do this - the HTC M8 from 2014), it was a similar setup.

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