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Definitely much better than their first attempt with the girl taking pics all around town. This new campaign hammers the point home whereas the first commercial was way too subtle. I doubt most people even knew the backgrounds were blurred in that commercial.
That was something that was lost on me. OTOH, it was moreso that I was focusing on the people's faces, and didn't really notice the backgrounds, at all, so does that still count?
 
For some phones, you're right. But for others (like the original one to do this - the HTC M8 from 2014), it was a similar setup.

it was pure artificial crap added after you take photo, looks totally unnatural post processing all over the place and you only see the effect when you add it to your photo. With iPhone it's a real time and that's why it makes huge difference.

HTC M8 with that feature was way too early, that why it was flop. This again shows one of the best part about Apple, they know when it's right time to offer something, the tech now is good enough to get good results.

This is like thinking matrix, they waited years to make the movie to look as good as it looked when it came. They could have made it years earlier and it could have looked very bad, but they waited to get certain level and that movie still looks pretty damn good.
 
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Who said narcissism was dead? This will give it the boost it needs! Oh. Wait hang on. No. Peacock preening, pouting and pointless (Facebook) posts are de rigeur ... this is what they want! Come on! Get snapping! Pass me my Apple Pay Jacket someone - I've heard all I need .....

;)
 
mimicking the results that can normally only be obtained with a high-end DSLR and a telephoto lens.
Why only with a "high-end DSLR"?

Do you mean a "camera" with a sensor bigger than a phone with a telephone lens?

The mirror-box of a DSLR has no impact on the depth of field!

Several other factors, such as subject matter, movement, camera-to-subject distance, lens focal length, selected lens f-number, format size, and circle of confusion criteria also influence when a given defocus becomes noticeable. The combination of focal length, subject distance, and format size defines magnification at the film / sensor plane.

DOF is determined by subject magnification at the film / sensor plane and the selected lens aperture or f-number. For a given f-number, increasing the magnification, either by moving closer to the subject or using a lens of greater focal length, decreases the DOF; decreasing magnification increases DOF. For a given subject magnification, increasing the f-number (decreasing the aperture diameter) increases the DOF; decreasing f-number decreases DOF.

If the original image is enlarged to make the final image, the circle of confusion in the original image must be smaller than that in the final image by the ratio of enlargement. Cropping an image and enlarging to the same size final image as an uncropped image taken under the same conditions is equivalent to using a smaller format under the same conditions, so the cropped image has less DOF. (Stroebel 1976, 134, 136–37).
https://en.wikipedia.org/wiki/Depth_of_field
 
I wish I could get my portrait photos to look as good as those. Mine always look like crap.
 
These videos are starting to tweak the simple life any company can say "its better"

u use a slight blurry background for allot of stuff..... but showing of a a person standing still is not really a "Wow factor" it may be for iPhone, but that's Apple looking at the smaller things.

I don't believe people shoot like that. And if they did, it's only because the iPhone doesn't have adjustable camera type ISO features, Apple is rubbing our noses in it.

It's good photos, but i'm not gonna be picky.
 
For those of you who don't know, "Wide Color Motion Bikini Videos" became a top searched-for keyword on the iOS App Store, (starting) just yesterday ... the videos released today by Apple, are very-likely a response to that.
 
Why only with a "high-end DSLR"?

Do you mean a "camera" with a sensor bigger than a phone with a telephone lens?

The mirror-box of a DSLR has no impact on the depth of field!

https://en.wikipedia.org/wiki/Depth_of_field

The camera I have with the shallowest depth of field even with a "normal" lens(bordering on razor thin at pretty much anything less than infinity, especially wide open) is neither digital nor is it an SLR :) . Granted I can also do fun things with DOF on it like alter the plan of sharp focus such that it's not parallel to the film/sensor as in a conventional camera.

I'd be interested in know how Apple gets the shallow DOF, especially with the comments about it only being useful "outdoors" and "with a lot of light." When I'm taking portraits outdoors, I'm often popping in slow film or cranking the ISO on my DSLR way down and hunting for shade so that I can use the largest possible aperture. In 35mm, even a film like Portra 160 can cause issues on a bright day, although going to medium format will cut a lot of DOF for the same aperture and framing(with a lens giving the same angle of view, or a focal length ~60% longer). Phone cameras have always fought the laws of optics in this regard due to their small sensors and consequently very short focal lengths.
 
The camera I have with the shallowest depth of field even with a "normal" lens(bordering on razor thin at pretty much anything less than infinity, especially wide open) is neither digital nor is it an SLR :) . Granted I can also do fun things with DOF on it like alter the plan of sharp focus such that it's not parallel to the film/sensor as in a conventional camera.

I'd be interested in know how Apple gets the shallow DOF, especially with the comments about it only being useful "outdoors" and "with a lot of light." When I'm taking portraits outdoors, I'm often popping in slow film or cranking the ISO on my DSLR way down and hunting for shade so that I can use the largest possible aperture. In 35mm, even a film like Portra 160 can cause issues on a bright day, although going to medium format will cut a lot of DOF for the same aperture and framing(with a lens giving the same angle of view, or a focal length ~60% longer). Phone cameras have always fought the laws of optics in this regard due to their small sensors and consequently very short focal lengths.

Neutral density filter might help you with cutting light. You didn't mention shutter speed but cranking that way up with a wide open aperture can be fun.

As an aside to the conversation and not you directly, telephoto lenses sure aren't needed for bokeh (the creamy defocused background from shallow depth of field). I somehow manage fine with a cheap DSLR and a 35mm prime.

I believe the reason to use the long lenses is to avoid distortion from wide angle lenses, not to get bokeh.
 
My biggest problem with portrait mode is that it takes too much light to produce good results. I always try to take pictures inside and they either turn out really grainy or it flat out tells me there isn't enough light.

I agree. When given the right conditions it will take a great photo. However in mid to low light it can be too slow to be usable. Lots of motion blur too. Hopefully they will work on this in the future which I'm sure they will. I've still gotten some amazing photos though.
 
I just wish I could do selfies in portrait mode. For now I use FabFocus to edit my pics. Portrait Mode is slick stuff tho
 
This is one feature I do like . Just cannot justify an upgrade for it .
 
My biggest problem with portrait mode is that it takes too much light to produce good results. I always try to take pictures inside and they either turn out really grainy or it flat out tells me there isn't enough light.

Aside from the bright light, Portrait mode is very specific with range as well (8 Feet). I do think it's important to remember it's in beta and I believe a lot of changes are coming, which can easily expand to make Portrait mode better.
 
Neutral density filter might help you with cutting light. You didn't mention shutter speed but cranking that way up with a wide open aperture can be fun.

As an aside to the conversation and not you directly, telephoto lenses sure aren't needed for bokeh (the creamy defocused background from shallow depth of field). I somehow manage fine with a cheap DSLR and a 35mm prime.

I believe the reason to use the long lenses is to avoid distortion from wide angle lenses, not to get bokeh.

I have used ND filters before(or polarizers, since I prefer carrying as little crap as possible and a polarizer makes a nice 2-stop ND filter in a pinch). My 35mm SLRs can go to 1/1000 or 1/2000(depending on the camera) but my medium format SLR as well as my Rolleiflex(TLR) and Speed Graphic(4x5) all use leaf shutters. On medium format, they'll go to 1/500, but most LF leaf shutters top out at 1/350 or so. My Speed Graphic does have a focal plane shutter in addition to the leaf shutter and it tops at 1/1000 but I don't really trust it-it's 70 years old, has probably never been serviced, and has to maintain a constant speed over 4". I should load up some expired film and test it, but the leaf shutter does fine for me.

BTW, depth of field is dependent on two variables-the relative aperture and the magnification ratio. Using a longer lens and framing the subject to be the same size won't change the depth of field if the size of the sensor/film is kept the same, although it WILL change the amount of background included.

With that said, moving to larger formats will tend to reduce depth of field at a given subject and aperture as you are operating at a greater magnification ratio. As you probably know, ~50mm is considered a "normal" lens for 35mm, while ~80mm is "normal" in 6x6. My Speed Graphic has a 137mm lens, which is actually a bit of a wide angle(roughly 35-40mm in 35mm terms)-150mm or so is usually considered "normal" in 4x5. Going back to my magnification ratio comment, though, when I think of a typical macro subject I photograph I'm working at a ratio of roughly 6:1 on APS-C and 4:1 on 35mm. The same thing is nearly 1:1 on 6x6 and more like 3:1 on 4x5-that's the sort of thing we're dealing with.
 
very nice but i still won't believe the photos they put out are taken with the iPhone only. they're also done with some extra lighting and other enhancements.
believe me these portrait photos are good! try for yourself!
 
I actually really enjoy these. Shows it off for people that aren't as familiar with the feature, and the "Boyfriend" line cracks me up.
 
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