"The Cult of Apple" is certainly a thing unto itself, born as a result of the slick marketing work of hangers-on like Guy Kawasaki back in the 1980s who purposefully encouraged people to build church-like adoration toward brands. Now you see it everywhere—people parading around like walking billboards, subservient to any one of a number of corporations that they feel more kinship toward than their fellow human.
I learn lots on MacRumors. I admire the people here who have selflessly taught me new things about my Apple devices. But Apple the company? It can burn in a fire for all I care. I paid my money, I got products that serve fixed needs. A worthy exchange. They don't get my twee emotions for free, too.