It's funny how Apple fanatics get excited about Apple raking in profits(ie their money).
We don't really mind.
More profit for the company that makes the products we want, means more ability and resources for them to continue doing the same. It means that what we invested over the years in their ecosystem won't go down the drain due to slow or halted development, lack of support, etc. As in, a WebOS/Palm situation.
Plus, Apple is a truly impressive business case study. Obviously the reactions to their moves are often going to be equally impressive. They're a great example of how to run a business.