I don't really get the concept of Apple opening up iOS, but then having guidelines and can pull stuff at their own peral on the Notification screen just because its probably not always clear by the rules.. Or the fact that Apple even allows stuff to be on Notification screen at all by third parties is probably the real issue, regardless how how you may want to selectivity sugar coat it.
Apple should just either be more open and state up front, what is allowed or not, (and not change their minds like they have done before, which only makes it 10 times worse, since all that tells the developer "someone screwed up on their decisions")
Or, Apple should just not allow any third part stuff in the notification screen at all except Apple.
I hate when company can't make up their minds...
That only leads to (a confusion as to weather to trust them again, and (b they have no idea how they are doing things.