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Apple Cutting International Pricing to Rebalance Currency Conversion Rates?

the8thark said:
I wish they don't do this.
I am from Australia and just bought an iMac with the Apple tax included. The catch is the currencies fluctuate all the time. And Apple have known to hold their prices pretty steady. And if the currency changes, Apple just get a little more or less profits.

Despite what everyone says Australia gets good Apple prices. So I'm against the international prices changing too much. The current prices work. it's not hampering sales all that much.

But heck I'm no expert. If Apple think doing this will equal more profits the go for it. But I'll be just as happy if they don't reduce the prices at all too.
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Speak for yourself.... I wonder what you'll say when the $au:$us is back down to 50c again? You can bet your bollocks that prices indeed will be sky high and unaffordable. No point saying "it's ok" while we hover around parity. I understand that if you just bought some gear, it would be a difficult thing to swallow to know if you hung back a bit you could have saved some more.

Australia has always been the victim of price gouging. It's happening right now where just about every retailer (on any product - eg clothing) is not passing on the savings because of the high au dollar against the greenback. It's one of the biggest complaints art the moment - much to the dismay of people like Gerry Harvey.

I for one am happy about Apple's fair gesture on this. I'm sure there are many more who are as well. Even if it's only $100, then people will have a bit more for for accessories or whatever - say like an apple TV :)
 
Lucky you... here in Costa Rica, we don't have an Apple Store. We have representatives, and they sell some things at 200% US price... When I bought my Macbook Pro in March, I bought it in Amazon, and I had it shipped here. I saved around $300.
 
laflores said:
Lucky you... here in Costa Rica, we don't have an Apple Store. We have representatives, and they sell some things at 200% US price... When I bought my Macbook Pro in March, I bought it in Amazon, and I had it shipped here. I saved around $300.
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You get to live in Costa Rica. No sympathy for you. :p
 
This would be important especially for the Mac Mini, which was too expensive since the last major update to NOT take the leap for an iMac for many (including me). But they pretty much excluded the typical pc2mac-switcher with the need for a cheap entry level desktop Mac.

Of course I would greatly approve price cuts on the other models as well.
 
This is news? This has been happening for years, hasn't it? At least in Singapore.

The cheapest MacBook Pro 13" was S$1788 before this year's refresh, the same price as the cheapest iMac. When the MBP line got refreshed, the cheapest one became S$1648 while the cheapest iMac remained S$1788, since it hadn't been refreshed at that point and even though the cheapest iMac and MBP are supposed to be the same price.

After the iMacs were refreshed, the cheapest one became S$1648, matching the MBP.

Though I think Apple might have done some price adjusting without product updates, because the white MacBook is now the same price as the cheapest Air.
 
BRLawyer said:
The price difference is MUCH higher than just VAT rates, which are roughly at the same level as sales tax in the US...
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On every thread about Apple's 1 year warrantee, Europeans are gleeful to remind us that they are guaranteed much longer warrantees by law. You don't think Apple is going to absorb that extra cost, do you? That has to be considered in the pricing along with VAT. Even after the repricing for the dollar value, you will still be paying more to cover your longer warrantee.
 
walterg74 said:
So you're pissed about a 20% tax? Try living here in south america and paying 50% then!
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He's pissed off about the price discrepancy after allowing for the difference in VAT/sales tax, not about VAT per se.

trims said:
No such luck in the UK: the combination of Customs Duty and Import VAT is punitive:

http://www.hmrc.gov.uk/customs/tax-and-duty.htm
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I fail to see how that combination is punitive given the fact that throughout most of Europe there is zero customs duty payable on computers or software.
 
Wow apps now 69p instead of 59p :eek:

So much for price decreases...

On the plus side, as an app developer it means I get a little bit more revenue from UK sales...
 
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Australian App Store prices dropped, e.g. $1.19 is now $0.99 :)
 
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Just noticed the app store increase here in uk. After me getting excited about news of price drops. Cr*p.
 
What has Apple got against the UK? If anything a price decrease was to be expected because of the pound sustaining its current forecasts against the dollar.
 
iStudentUK said:
Apple wouldn't be doing this if it didn't get them more money. Lower prices = more sales = more profit overall.
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Hardly commendable...they turned a blind eye for at least 5 years. I recall prices jumping up in the UK a few years back when the exchange rates weren't too bad....when it flipped around they stayed much higher.

When I purchased my MacPro (Educational Discount too) it worked out $480 more expensive than the US store (exchange rate was around 1.65 at the time, its now 1.55).
 
Just checked iLife apps, yesterday £8.99 now £10.49

Aperture up to £54.99 (£44.99) Final Cut X now £199 (£179 - i think)

Predictions for new hardware that might appear tomorrow (or next week):

MacBook £899 (£867)

MacBook Air From £899 (£867)

Mac mini £649 (£612)
 
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EUR is still the same 79 cents for 99cent titles.
That makes me happier.

Anybody think that apple increased their UK prices because they want more money for Lion?
 
What a joke

The UK prices should be dropping not going up 16% on top of the poor exchange and 20% tax.
 
johnnyjibbs said:
Wow apps now 69p instead of 59p :eek:

So much for price decreases...

On the plus side, as an app developer it means I get a little bit more revenue from UK sales...
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You may get more revenue per purchase, but you'll probably notice a decrease in sales which will probably cancel it out.

On the plus side, your apps might get more publicity as people are more likely going to download them for free with a jailbreak device with this price increase.
 
KPOM said:
That's going to cut down on tourism to gateway cities in the US. New York and San Francisco only look "cheap" to buyers of Apple equipment (and luxury items). :(



So did you? :)
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No, i ended up getting one for a birthday and just spent the money fully on a vacation :)
 
jpg said:
Anybody think that apple increased their UK prices because they want more money for Lion?
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They increased the sterling prices because in dollar terms, they were selling downloads in the UK store at a lower margin than in the US store...
 
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