Agreed. Already in progress.
Interestingly enough, my sons and I were in the Flasgship NYC Apple Store over the winter holidays, and it was pretty much iPad and iPhone central. There were 'pods and a fair number of MacBooks, and a few iMacs in the corners. But there was just ONE Power Mac tower, neglected and unattended in a corner. This is in the capital of Media, Design and Publishing, the Mac Pro audience.
As for peripherals, there was a tiny selection of a very few absolute bottom entry level printers and a few hard drives. But nothing I'd call pro gear. Wacom Bamboo but not Intuous tablets, etc. The software selection was anemic. There is literally more software on display at the Palisades Apple store near me, a store one forth the size.
As for the quality of Apple Geniuses at the bar... well, I guess it takes less training to help a windows user find their music on an iPod or get their email on an iPhone. But serious tech support... well let's just say I am going to Tekserve downtown. Last time I had a serious problem, they couldn't even suss out a bad RAM module. I ended up doing it myself. And I'm a Graphic Designer, not a technician.
*snark*
But its neither surprising or even a bad move for Apple as they are plunging whole hog after a consumer market that needs N003 support, not deep geek. As for stripping the stores, Apple is SETTING The trend towards virtual 'wares and is promoting the death of CD/DVD wrapped software. They've always gone to tech places just slightly ahead of the readiness of their audience. But I fully expect things like Firewire ports and optical drives to start disappearing from mac machines in a generation or two.
But before that, I think that we'll be seeing only Apple branded SW only available on the Mac App Store and they will only actually box physical hardware. But I wonder how this will fit with their new small business service, an audience that needs pro gear and business class software, not Twitter clients or Angry birds.
But like other posters have commented, I increasingly only set foot in the Apple Store to check out new Apple gear. And I think that Apple is perfectly happy with that. If developers gripe, Steve will direct them to offer their wares in the Mac App Store. As a Pro user, this trend does not specifically serve MY needs, but I see how it makes sense for Apple.
But I am well aware that guys like me have not been their target market for a long time.
Sure just throw everything into the Mac App store & discount it, that will work unless your short on hard drive space.
Unless of course you're a cash-strapped pro user and are running an older machine and Mac OS 10.4.11... We live in fear for the day when we get a file from a client or vendor that requires Adobe CS5 or some bit of digital kit now only available on the Mac App Store.
Jus' sayin'.
Ban unaccompanied minors! Block social media sites! Get off my lawn!
I'm definitely getting older and increasingly crotchety. And I sure as [CENSORED] am becoming an elitist.
Sign: "UNACCOMPANIED MINORS WILL BE GIVEN AN ESPRESSO AND A PUPPY AND RETURNED TO YOU."