Apple Debuts New iPhone 5s TV Ad 'Parenthood'

[Fanaticalism]

Almost every iPhone ad features someone using an iPhone very close to water, or even in the rain. Always makes me a bit nervous.

Im waiting for the blog about people walking into Apple stores with water damaged phones.

"I was using my phone like in the commercials and now it doesn't work, but I don't know why".

 

[iChrist]

Love it, love it!!! Apples ads really do make me feel proud and blessed to have the opportunity to own and use such amazing products every day of my life.

Wow dude. Just, wow!

 

[Medic311]

"Daddy...when is the iPhone 6 coming out???"

 

[CPx]

The kid falling

 

[SusanK]

Good old days

I remember the days when family members made eye contact.

 

[paul4339]

I like the part when they are wandering around using Apple maps to find their dog! nice!

I thought they they might having been trying to use maps to find a Walmart for a moment

 

[valleian]

Very touching. I wish it was more obvious where to find the list of apps from the ad.

Usually Apple lists the apps from their most recent ads on the device specific page.

 

[inscrewtable]

That's a really crap ad but I can only suppose that their research indicates it won't be, therefore...therefore I'm not sure, maybe Americans really do respond to this sort of cloyingly sentimental guff. Or perhaps all the savvy people have already been ensnared. I'm not sure about anything anymore (too many late world cup nights), except that Apple won't cover the water damage.

 

[AngerDanger]

That's a really crap ad but I can only suppose that their research indicates it won't be, therefore...therefore I'm not sure, maybe Americans really do respond to this sort of cloyingly sentimental guff. Or perhaps all the savvy people have already been ensnared. I'm not sure about anything anymore, except that Apple won't cover the water damage.

Bahahahaha, yeah, remember: when an ad campaign doesn't resonate with you, chalk it up flaws with other nationalities.

 

[TouchMint.com]

.
Looks lovely, too bad that's not the way parents really use their iPhone.

Realistic iPhone commercial:
- Kid wants to tell parent something, parent's face buried in iPhone looking at email
- Kid is unattended while parent plays Candy Crush, kid breaks something, parent blames and yells at kid (after finishing Candy Crush round)
- Kid keeps talking in the car, parent puts something on phone and tells the kid to "here, be quiet and play with this"
- Kid buys $1000 in In-App purchases. Parent blames Apple.

Apple, changing the world!

Happens with all devices not just iphone.

 

[jhtrico1850]

I was moved, yet bored. I think this could only appeal to existing iPhone users.

 

[joneill55]

Give TBWA\CHIAT\DAY a raise. They are consistently hitting it out of the park.

 

[adamw]

This video did not do too much for me. A bit jumpy/choppy, and didn't seem smooth in my opinion. They appear to be marketing themselves as being indispensible for the family with small children market.

 

[69Mustang]

Much better ad in my opinion. Especially after that horrible "Chicken Fat". To me, CF is one of the most annoying commercials running. Very few commercials are bad enough to make me change a channel. Chicken Fat is that bad. The parenthood ad is appealing. I can relate to it much better. Good job.

All of the above is personal opinion.

 

[ThunderSkunk]

I guess it depends where your priorities fall.

You see a touching appeal to sentimentality, all I see is a convincing argument for forced sterilization.

 

[lolkthxbai]

Usually Apple lists the apps from their most recent ads on the device specific page.

I know that, I meant for those that watch the commercial on TV.

 

[frisken]

Assumption #1
People on MacRumors like Apple and already own Apple products.

Assumption #2
Ads are focused on enticing new audiences to buy a product.

Hypothesis
The ad wasn't made to appeal to everyone on MacRumors.

 

[luckydcxx]

I was moved, yet bored. I think this could only appeal to existing iPhone users.

What's wrong with that? All ads don't have to be used to get new customers. They can be used to keep the ones they already have.

 

[iBlazed]

For anyone interested in that dog tracker. It's sort of expensive. $10 a month and $250 for the actual device. I pre-ordered the whistle dog gps, which is only $99 if you order now and will be a $5 a month subscription.
LINK

EDIT: The pre-order now costs $129, glad i ordered it when it was still $99.

 

[PocketSand11]

Give TBWA\CHIAT\DAY a raise. They are consistently hitting it out of the park.

Backslashessssss!!!

 

[CFreymarc]

Is the purpose of this ad to convince people with children to buy iPhones?

Or is the purpose to convince iPhone owners to have children?

for it was the 2nd option

Love to see the breakdown of those who post on MacRumors that

1) Have kids
2) No kids yet due to youth
3) No kids by choice
4) No kids due to health or legal reasons
5) No kids due to poor social skills

 

[inkswamp]

I'm not one to usually give a rip about ads but what's interesting to me about this ad and the more recent ones is the apparent break with Apple's tradition of very clean and tidy looking ads. It's a strange move away from their past. I think of all the white backgrounds and clean presentations of the past and then see this ad which is cluttered looking at points and sort of gritty by comparison. I wonder what prompted the change.

 

[coolfactor]

I know this doesn't have too much to do with the ad but Don't give your babies phones as a means to keep them entertained I've seen it before and it really makes them anti social and you have to buy a new phone every month when they break it.

That is one long run-on sentence.

(If you're going to educate people, at least appear educated.)

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I'm not one to usually give a rip about ads but what's interesting to me about this ad and the more recent ones is the apparent break with Apple's tradition of very clean and tidy looking ads. It's a strange move away from their past. I think of all the white backgrounds and clean presentations of the past and then see this ad which is cluttered looking at points and sort of gritty by comparison. I wonder what prompted the change.

Agreed. It's a big shift, and this ad didn't "speak" to me as much of those other catchy ads did. This ad wouldn't make me stop what I'm doing to watch it. In the past, I've seen entire rooms stop and watch the TV when an Apple ad came on.

But that said, maybe Apple is trying to reach a different audience, or build up an expectation of sentimental emotion in their advertising now.

The scene where the parent abruptly pulls the child's hand with crayon out of her ear kinda stuck with me and ruined the remainder of the ad. While that's reality, the change in pace from one scene to the next makes it less powerful, I think.

 

[Cole Slaw]

Lame.
I don't watch chick-flicks.

 

[coolfactor]

Much better ad in my opinion. Especially after that horrible "Chicken Fat". To me, CF is one of the most annoying commercials running. Very few commercials are bad enough to make me change a channel. Chicken Fat is that bad. The parenthood ad is appealing. I can relate to it much better. Good job.

All of the above is personal opinion.

The fact that you remember the Strength (Chicken Fat) ad is a testament that it works at catching one's attention. So it's an effective ad. And I think you don't like it because it's not your preferred style of music, not because the ad itself was "horrible". Each to his or her own.

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Lame.
I don't watch chick-flicks.

You're an insult to Canada.