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Apple Debuts New 'Share Your Gifts' Holiday Ad

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Apr 12, 2001
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Apple this afternoon shared one of its iconic holiday ads, many of which have won awards and accolades in the past. This year's video, entitled "Share Your Gifts," is a three minute animated spot featuring music by 16-year-old songwriter Billie Eilish.


The ad features music written by a girl who keeps her creations secret, until they're let out into the world by her dog and enjoyed by everyone around her. The "Share Your Gifts" theme encourages Mac and iPad users to share their creativity with others.

Apple has also shared a behind the scenes video that highlights the making of the "Share Your Gifts" ad spot.


Several additional videos from the behind the scenes of the "Share Your Gifts" ad delve into how the people who worked on the spot use their devices to create content.



Apple's ad features a new Billie Eilish song that's being debuted in the spot, called "Come Out and Play." The new song is available via iTunes and on Apple Music.

Article Link: Apple Debuts New 'Share Your Gifts' Holiday Ad
 

BODYBUILDERPAUL

macrumors 68000
Feb 9, 2009
1,773
1,435
Barcelona
aside from them choosing a Adobe premiere editor vs FCPX.... little weird

ABSOLUTELY!
I noticed it instantly. Marketing is all about attention to detail. How the hell can Apple show a video with Adobe Premiere open - along with Google Chrome and Firefox on the bar but no icon of FCPX? I know that it's promoting iMac but not remotely professional to show her using rival products and saying how wonderful the whole experience is. Seriously this is really really bad on Apple's part! Some marketing person seriously needs to get fired over this.

The other ads were super. I loved the colour one.
 
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redheeler

macrumors 604
Oct 17, 2014
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The iMac shown in the promo is clearly a 2009-2011 thick model, one that Apple wants everyone to believe is obsolete following the release of MacOS Mojave...

Yet they contradict themselves with their own promo video, and prove to us they intentionally dropped support so software would limit an otherwise capable Mac.
 
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Rogifan

macrumors Core
Nov 14, 2011
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This ad did nothing for me. Nothing like the one from a few years ago with the kid using his iPhone to make a home movie of his family. Even the one with Andra Day and Stevie Wonder was better than this, last years sucked too.
 
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ChrisMoBro

macrumors 6502a
Oct 31, 2016
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Beautiful advert. The ironic thing is for the 3D animation, I guarantee it would have been done on a PC thanks to the lack of Nvidia support. I love the combination of CGI and physical models.
 
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coolfactor

macrumors 601
Jul 29, 2002
4,838
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Vancouver, BC
This ad did nothing for me. Nothing like the one from a few years ago with the kid using his iPhone to make a home movie of his family. Even the one with Andra Day and Stevie Wonder was better than this, last years sucked too.

It was more of a story than an ad, I'd say. But what it really does is show Apple's new prowess with creating animated productions! Fun times ahead on the big screen. Let's push out all of those shows where violence and guns take center stage as "entertainment".
 
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AngerDanger

macrumors 603
Dec 9, 2008
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Apple has also shared a behind the scenes video that highlights the making of the "Share Your Gifts" ad spot.
Do people tend to enjoy these sorta behind-the-scenes things? You know, that gives me an idea…



 
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69Mustang

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Jan 7, 2014
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In between a rock and a hard place
ABSOLUTELY!
I noticed it instantly. Marketing is all about attention to detail. How the hell can Apple show a video with Adobe Premiere open - along with Google Chrome and Firefox on the bar but no icon of FCPX? I know that it's promoting iMac but not remotely professional to show her using rival products and saying how wonderful the whole experience is. Seriously this is really really bad on Apple's part! Some marketing person seriously needs to get fired over this.

The other ads were super. I loved the colour one.
I'm guessing this ad was meant to avoid the appearance of insularity; meaning the sometimes negative connotation of the "walled garden". By showing Adobe, Chrome, and Firefox it says that you don't have to change what you do to own a Mac. Basically Apple wants to convert PC users by showing them they can still use their stuff.

Or they simply lacked attention to detail. Either way, I'd guess most people who see that ad 1. won't notice 2. won't care 3. won't be buying.
 
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Greenmeenie

macrumors 65816
Jan 14, 2013
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Very cool & touching ad. The complete opposite of that HORRIBLE Frankenstein holiday ad they ran a couple of years ago. My God was that awful. I cringe just thinking about it. Worst Apple ad ever.
[doublepost=1542750371][/doublepost]
I prefer good products to good commercials. Any day.

Luckily Apple does both. Great products & great ads. Um, except for that dreadful Frankenstein ad from a couple years ago.
 
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jcshas

macrumors 6502a
Oct 8, 2003
653
699
Great holiday ad that tugs at your heart strings. Only a company like Apple would go to such great lengths to produce a quality ad like this that demonstrates how their products are designed to unleash a creative side in all of us.
 
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Relentless Power

macrumors Nehalem
Jul 12, 2016
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Apples marketing has changed a lot, not necessarily for the worse by any means and nor am I mocking it, but I’m not sure how much it actually reaches a target demographic in specific relation to certain products. I think customers are focusing more on price points than they are fancy adverts.
 
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iMi

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Sep 13, 2014
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I'm guessing this ad was meant to avoid the appearance of insularity; meaning the sometimes negative connotation of the "walled garden". By showing Adobe, Chrome, and Firefox it says that you don't have to change what you do to own a Mac. Basically Apple wants to convert PC users by showing them they can still use their stuff.

Or they simply lacked attention to detail. Either way, I'd guess most people who see that ad 1. won't notice 2. won't care 3. won't be buying.

I would agree. I can guarantee you this has not been done by accident. Think about who they are really targeting. Devoted Apple users well entrenched in the Apple ecosystem or the Windows user who may respond more favorably to seeing familiar software running happily on a Mac, right?
 
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