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A week ahead of Mother's Day, Apple has launched a new commercial centering around a collection of images and video of mothers interacting with their children. The spot continues Apple's "Shot on iPhone" advertising campaign, with each piece captioned by the amateur iPhone user who captured the moment.


Apple began its "Shot on iPhone" campaign early in 2015, showcasing images collected from both professional and amateur photographers around the world. More recently, Apple's iPhone campaign has focused on portraying the features of the device, like Touch ID and Siri.

Article Link: Apple Debuts New 'Shot On iPhone' Ad Celebrating Mother's Day
 
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pat500000

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Jun 3, 2015
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It's cool Ad and all, but why did apple get rid of apple app card? I would like to make an ecard with an attachment of a video like that Ad.
 
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tw1ll

macrumors regular
Aug 3, 2010
246
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Life is beautiful, but not because it is shot on an iPhone. Apple cheapen these images because they are used to elict a positive reaction to their company that is unjustified. Get real people, Apple and it's overpaid executives exist to enrich it's shareholders, not magically make the world a better place.
 

MH01

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Feb 11, 2008
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Brilliant! Just bought another 3 Iphone's because of this commercial... one of the most revolutionary and innovative commercials I've ever seen.

Let's see how many fall for this post.....read the avatar and post people.
[doublepost=1462139033][/doublepost]Cute add. Mum still says iPhones are way too expansive :p

She gets my hand me down iPhones .
 

Dr.Chroma

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Apr 11, 2016
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Let's see how many fall for this post.....read the avatar and post people.
[doublepost=1462139033][/doublepost]Cute add. Mum still says iPhones are way too expansive :p

She gets my hand me down iPhones .

Right. I think a few Users already pointed this out. The word 'Innovative' used in text for and 'their' Username. Spamming is not uncommon on Macrumors.
 

rdlink

macrumors 68040
Nov 10, 2007
3,226
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Cute add. Mum still says iPhones are way too expansive...

Glad you liked the add. I agree, because I prefer adds to subtracts. And if your Mum says the iPhones are way too expansive perhaps she should try an iPhone SE. They're not as expansive as 6S Plus. They're about 2.5 inches less expansive...
[doublepost=1462142185][/doublepost]
Right. I think a few Users already pointed this out. The word 'Innovative' used in text for and 'their' Username. Spamming is not uncommon on Macrumors.

Rather than spamming it's more like trolling. If we just ignore him he'll go back under the bridge.
 

maxsix

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Jun 28, 2015
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With the best New York Ad Agency in the world, it's a good thing Apple's pulling out all the stops. The competition is breathing down Apple's neck... they better get it while they can.
 
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