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Apple Debuts New 'Thank You Speech' iPhone 6s Ad Starring Neil Patrick Harris
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You mean when jobs came back to clean up the mess that was, and the product line was all over the place? when things were not going well, they resorted to high profile celebrities .
I'm referring to 2005-2011, when Apple products hit thier peak that people will remember.
Even apples most iconic ad ever, featured zero celebrities . 2016, the product line is becoming a mess again , and the celebrities are back in the ads....
Right.. because Ads and Tech-development are the same department. Logic of a 12-year-old.
"angry bitch ex wife" -- I consider this offensive. I'm certain you could have explained how the woman Siri voice sounds in more appropriate terms.
its a joke, why is everyone so sensitive nowadays. its not like i called out an actual person by name
Apple is doing a poor job.
Apple is resorting to celebrities because its product line is waning. These types of ads have no soul and are the result of marketing committees with zero connection to the product or service they are selling.
This ad had soul, the product simply spoke for itself and didn't require a celebrity to caress the marketing message into existence:
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I'm glad you didn't attach any names. It doesn't come across like a joke. Jokes make me laugh. That's just being derogatory and it sounds sexist to me. Sorry, that's my view of it. Now, post a witty comment so we can all have a good laugh.
You missed the point. No one is saying the markerting department resources could be used to make new products
Lots of new clever ads. Lots of new products ???
I think the line "I'll be a lot more natural" is a BIG hint at what's coming this year for Siri.
Nope.
1983 - Kevin Costner:
Still nope.
2005 - Eminem:
2006 - Bob Dylan
2007 - Various:
2008 - Coldplay:
2010 - The Beatles:
https://www.youtube.com/watch?v=YskYYpQ2q1E
The product line is pretty similar to your golden age.
Between 2009-2011 the MacBook line had 5 models, as they do now. Mac Mini, Mac Pro lines haven't grown. The iMac lineup is a little fatter thanks to Retina and non-Retina models, hopefully non-Retina are phased out cleaning it up a bit in the future whilst bringing down the retina prices.
you are comparing celebrities appearances in years and I'm comparing in months (one year) Why don't you check out the apple adds from just 2016.
As for macs......that's not the cash cow, hence its being ignored, now have a look what has happened to iPhones and iPads, we had one model of each.....
Heck you might as well have brought up iPods or support your point, that's also being ignored.
Some 65% of apples profit comes from one product .....
It's a different thing though. If your ad is about the physical form of a product, then all you need to highlight is its physical form.
If it's about a feature like hands-free Siri, I need something more.
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I agree, I don't think they'd let that slide if there weren't big voice improvements coming.
I've been thinking about this, and I disagree. Siri has some really beautiful and simple visuals that should be explored in an ad. The celebrity can take the back seat in my opinion, there's enough in hands free Siri to have the full focus.
Been away hence the delay.
There are many celebrity ads from back then. I just picked 1 per year to show your statement was flat out wrong.
Secondly Apple is way bigger than it was- more sales, more product lines, more users. I'm no fan of marketing I just pick what's best for me, but it makes sense for them to use more celebs if it's working for them.
Being ignored? They launched a completely new model MacBook just last year which is the best portable computer that I've ever used for my needs and they updated it this year. The MacBook Pro will soon get the latest Intel processors (I'm guessing a launch at the next Keynote, hopefully soon so the people who want them can get them). And there are rumours of more updates to the MacBook Pro line. Ignored? Not from where I'm sitting.
What's happened to to the iPhone line? To me it's not a "mess" - as you described. They just come in more colours and/or sizes with some feature differences between the sizes too - just like MacBooks, iMacs and iPods have for years. Steve Jobs started that trend, and I like it. Choice is good.
What's happened with the iPad - the same thing more sizes and colours just as Steve Jobs did with product lines. And additionally a Pro version with extra functionality - just as Steve did with the MacBooks. My parents will never need Pencil support, a keyboard etc. But I really like the pencil. My parents will be happy with the standard non-Pro iPad (they still have and enjoy the iPad 2) and I can pay more for the Pro with the extras.
One model of each product sucks, I hate being forced to use a set size. I prefer the smallest laptops, largest sized iPhone and the middle sized iPad. I'm also glad for different colours. The Space Grey MacBook looks great and is a nice change from the silver MBP I use.
i find it interesting that you think the computer products are not being ignored. My 2013 Mac Pro......is the current model......I own a MacBook, it's a great ultra portable , but it's got it's own issues, far from perfect, and the update was very minor.
Let's agree to disagree on this, and save many posts.
As for jobs, I think you need to research what he did when he came back to Apple. Jobs did not start a trend to produce products that would canabilize each other and fragment the products.
Let's also disagree if fragmenting your product line is good for Apple, enjoy your choice!
