Apple Debuts Two New 'Your Verse' iPad Stories Featuring Electropop Group 'Yaoband', Detroit 'Slow Roll' Cofounder

Discussion in ' News Discussion' started by MacRumors, Aug 11, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple's "Your Verse" website highlighting the various ways that people use their iPads has been updated with two new stories, featuring electropop group Yaoband and Jason Hall, founder of a biking program in Detroit.

    Luke Wang and Peter Feng, the two Chinese musicians who make up Yaoband, use their iPads to capture audio samples, turning them into beats. In a video on Apple's site, the duo are depicted using the iPad to capture sounds like water flowing over rocks in a river, water dripping from a faucet, a spoon on a bowl, a ringing bell, and more.

    Various audio apps then allow them to mix sounds, styles, and techniques, creating a unique sound. To capture and make music, Feng and Wang use apps like iMaschine, iMPC, Music Studio, Notes, MIDI Designer Pro, Figure, and TouchOSC.

    Jason Hall, who cofounded Detroit's Slow Roll city bike ride that thousands of people participate in, uses his iPad to organize the event, plan routes, create posters, communicate with other organizers, check the weather, and more. Hall uses apps like Mail, Calendar, Facebook Pages Manager, Prezi, Penultimate, and Phoster, managing each bike ride from start to finish on his iPad.

    Apple's newest stories, which are part of its "What will your verse be?" campaign and a continuation of its "Life on iPad" ad campaign, join several previous stories that have shown the iPad being used in a multitude of creative ways. Featured iPad users have included conductor Esa-Pekka Salonen, travel blogger Chérie King, mountaineers Adrian Ballinger and Emily Harrington, choreographer Feroz Khan, and biologist Michael Berumen.

    Update 2:30 PM PT: Apple has now posted two YouTube videos on the new "Your Verse" stories featuring Yaoband and Jason Hall, which are embedded below.

    Article Link: Apple Debuts Two New 'Your Verse' iPad Stories Featuring Electropop Group 'Yaoband', Detroit 'Slow Roll' Cofounder
  2. roow110 macrumors regular

    Jul 1, 2011
    These ad campaigns are getting a little old tbh.
  3. Col4bin macrumors 68000


    Oct 2, 2011
    El Segundo
    Whoa, so cool.

    No get back to the iPhone 6 rumors please. :mad:
  4. keysofanxiety macrumors G3


    Nov 23, 2011
    I like them. They're personal and show how Apple's devices are used in the real-world, rather than directly comparing to their competitors' products (which is getting a little tiresome from Samsung & Microsoft)
  5. Mycoolroy, Aug 11, 2014
    Last edited: Aug 11, 2014

    Mycoolroy macrumors member

    Jun 3, 2013
    Everyone knows it, nobody wants to say it. Ever since tim cook started its become obvious that he believes (mistakenly) that he needs to "fix" the culture at apple. For some reason its just attack after attack on that culture. This is just another example of the culture shift he is making.

    I'm just going to say it... GHETTO!!! Do. Not. Like.

    Apple, is not the apple of tim cooks eye. That my friends, would be his his agenda.
  6. TWSS37 macrumors 65816

    Feb 4, 2011
    "I wanted to convince other people to see Detroit the way I was seeing it," he says.

    You're not selling devices to many people who are bankrupt.
  7. Aluminum213 macrumors 68040


    Mar 16, 2012

    Racists are not even trying to hide it anymore
  8. WBRacing macrumors 6502a


    Nov 19, 2012
    The only person mentioning race is you, making you.....

    That is unless the definition of Ghetto has changed, in which case even Elvis would be in trouble these days, according to you.
  9. MartinAppleGuy macrumors 68020


    Sep 27, 2013
    They should start to violently compare themselves to Apple then ;)
  10. corywoolf macrumors 65816


    Jun 28, 2004
  11. pure-rockstar macrumors regular

    Jul 24, 2014
    So who do these ads appeal to. I mean who is it marketing to?
  12. Aluminum213 macrumors 68040


    Mar 16, 2012
    Stop playing ignorant, pay a visit to the thread about Dr. Dre being announced as a board member, racism and terms like ghetto were used like it was going out of style
  13. mdridwan47 macrumors 6502


    Jan 20, 2014
  14. Mycoolroy macrumors member

    Jun 3, 2013
    Who mentiond any race in that quote? ...Oh you associate the word ghetto with a race? Seriously though. None of us were born yesterday. Stop playing. It's time for us all to grow up and talk like adults about issues, geez.
  15. verpeiler macrumors 6502a


    May 11, 2013
    Munich, Germany
    and... I see nothing that can't be done with other devices, especially android tablets.
  16. danox574, Aug 11, 2014
    Last edited: Aug 11, 2014

    danox574 macrumors member

    Apr 3, 2010
    As someone who's been on the slow roll (I live in the burbs, not the city), I can tell you the city may have bankruptcy on it's headlines but many people in the area have plenty of cash to spend. You may be confused about the difference between the City's financial situation and individuals who do not 100% depend on it.
  17. SBklyn64 macrumors newbie

    Aug 11, 2014
    They are marketing to those who aspire to leave a positive mark on the world. All rational people, not occupied by more pressing matters (safety, food, water, shelter), should share this common thread of humanity. It should appeal to your sense of what is productive and good. If you are moving through life looking to create and advance, Apple is marketing to you.
  18. ricci macrumors 6502


    Aug 21, 2012
    Keep it rolling people, right to the new announcements! Like it!
  19. Rogifan macrumors Core


    Nov 14, 2011
    So what? The fact is these things are being done on iPads with iOS apps. Do all of these apps exist on Android and is the experience superior?
  20. Radio macrumors 68000

    Mar 5, 2012
    Central California
    So you want apple to be more white and conservative?

    That's not apple

    Apple is many colors and believes

    Apple is gay and straight

    Apple is for creation
  21. cocky jeremy macrumors 68040

    cocky jeremy

    Jul 12, 2008
    Columbus, OH
    Ummm.. pretty positive Dre would consider himself ghetto. It's not because he's black, but maybe, just MAAAAYBE, because he's from the friggin ghetto? :eek::rolleyes:


    So.. Apple is bi? :p
  22. 2010mini macrumors 68040

    Jun 19, 2013
    Well this is an ignorant post.
  23. WBRacing macrumors 6502a


    Nov 19, 2012
    I am not familiar with what was said there so am not going to start discussing it. Here though you are claiming racism through the use of the word ghetto. I am pretty sure that any race can live in a Ghetto. Stop being ignorant.

    You are the one bringing racial discussions into this thread.
  24. sobiged macrumors newbie

    Aug 11, 2014
    Dre went to a suburban middle school, his dad was in a R&B group, and he formed a R&B/ soft rap group in the early 80's. Dre is not ghetto at all. Just a persona most rock/rap stars use in the entertainment world.

    I got to agree. The Beats threads are full of racist remarks!! Buzz terms such as Ghetto, Hood and Thug are thrown around all the time in those threads!! I've never seen those words thrown around on any other company Apple has bought!!! Just saying.....:apple:
  25. 2010mini macrumors 68040

    Jun 19, 2013
    No, you are incorrect for a specific reason:

    Meanings of words change and are assigned to describe specific feelings, persons and places.

    In the culture of the US, ghetto has come to describe inner city African-American of lower income.

    Just as the word GAY today no longer is used as meaning HAPPY. If anyone told you they were gay, would there be any confusion on your part as to what they meant?

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