Apple Debuts Two New 'Your Verse' iPad TV Ads Emphasizing Music and Travel

Discussion in ' News Discussion' started by MacRumors, May 25, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple has debuted two new video ads for its "Your Verse" iPad Air campaign that showcases the tablet being used in a variety of situations. The pair of ads profile Esa-Pekka Salonen, a Finnish conductor who composes music with the iPad Air, and travel blogger Chérie King, who uses various apps to map her journeys and translate foreign languages on the fly.

    Salonen's Your Verse ad
    displays the musician taking a simple musical concept and developing it into a full composition, using apps such as Touch Press' The Orchestra and Notion to sound out various instruments. The composer is also seen using Pianist Pro, which is shown being used before a whole orchestra plays a musical piece.

    Meanwhile, King's one-minute spot shows the writer traveling to various places including Morocco and Vietnam while using the iPad Air in a number of ways. Apps such as Wordpress, Facebook, and Twitter are shown being used to record the journey, while Triposo and iTranslate are used to find popular destinations and translate foreign languages in real time, respectively.

    As with the other Your Verse ads, both videos have corresponding sections on Apple's website which go into details about the stories of both individuals and how the iPad Air has helped.

    Apple debuted its initial Your Verse iPad ad in January alongside a corresponding website that shares a number of experiences. Other stories have noted the iPad's use in mountaineering, sports, choreography, oceanography, and more.

    Article Link: Apple Debuts Two New 'Your Verse' iPad TV Ads Emphasizing Music and Travel
  2. blue22 macrumors 6502a


    Oct 15, 2010

    Brilliant TV spots for the iPad. Have yet to see Samsung try to copy that classy approach. ;)
  3. AstronomyiPhone macrumors regular


    Jun 9, 2013
    Check your TV in ten minutes.
  4. skinbubble macrumors newbie


    Jan 15, 2008
  5. joelisfar macrumors member

    Jun 29, 2012
    They don't need to. They have Lebron.
  6. rstone3 macrumors member

    Apr 27, 2007
  7. japanime macrumors 68000


    Feb 27, 2006
    I'll bet that composition sounds absolutely terrible through Beats headphones. :D
  8. macs4nw macrumors 68040


    Some of these 'Your Verse' spots are powerfully convincing and sleek, especially those such as the one with the Finnish conductor. Almost makes you believe, you could be him. ;)
  9. Asclepio macrumors 6502a


    Jul 11, 2011
    miss the "billionaire mother****ers!" at the end
  10. AngerDanger macrumors 68030


    Dec 9, 2008
    It's nice to watch those ads and think that most peoples' verses will be getting through some levels of Angry Birds and responding to emails. :p

    Yes, I know that's pretty cynical.
  11. Jamesesesesess macrumors 6502a

    Nov 26, 2011
    These are beautifully done, especially the Cherie one. Advertising is one thing Apple never disappoints with :apple:
  12. Michael Scrip macrumors 601

    Mar 4, 2011
    I want to see the commercials for all those cheap "GarbagePads" sold in China, India and elsewhere around the globe.

  13. Kariya macrumors 68000


    Nov 3, 2010
  14. Pakaku macrumors 68000


    Aug 29, 2009
    Emphasizing music, but I still can't play super hi-fi stuff on my iPhone :eek:
  15. brewcitywi macrumors regular

    Sep 29, 2007

    I love that classical music commercial, it's perfect.
  16. cclloyd macrumors 68000


    Oct 26, 2011
    Alpha Centauri A
    I had Civilization V on in the background while watching the first and the background music of Civ really enhanced it, and made it sound like oriental music, all because I forgot to mute it.
  17. Tech198 macrumors G4

    Mar 21, 2011
    Australia, Perth
    I had to stop this half way couldn't take it

    Big keyboard, reminds me of my old Casio..

    Second video is better, all but holding the large device up to take a photo.

    You try that in a concert and everyone will start yelling at ya.
  18. afsnyder macrumors 65816

    Jan 7, 2014
    Maybe they do but you don't have good size references to tell since they are nearly identical minus the width of the bezels on the left and right.
  19. cdmoore74 macrumors 68020

    Jun 24, 2010
    The first ad sucks because I will never pick up a violin or use a piano; I'm too old for that crap and have zero interest in it.

    The second ad is the same old song and dance but in a different costume.

    Basically if you already own a iPad 2 and up it can do everything as seen in the ads. These commercials have the same old theme; nothing new to see.


    Because the money maker is the full size iPad with a $100 premium.

    I agree; Apple is doing a terrible job promoting the smaller iPad which I find more useful.
  20. afsnyder macrumors 65816

    Jan 7, 2014
    I think that these ads aren't supposed to be new and show off stuff you don't know already about them. Most people know what an iPad is and that it can do so many things... it's time to educate people that iPad is a classy and worldly product and you shouldn't be using Samsung/Microsoft because they are too generic and boring even though they do the same things.
  21. Rogifan macrumors P6


    Nov 14, 2011
    I really like the Your Verse campaign. The two websites for these ads are really nicely done with additional videos too.
  22. Amacfa macrumors 65816


    May 22, 2009
    Not quite, the mini has an inferior screen to the iPad Air.
  23. Amplelink macrumors 6502a

    Oct 8, 2012

    You miss the point of brand marketing. This is not solely about introducing new features for the iPad. It's about, in part, the possibilities that are open to YOU, the consumer, if you have something as wondrous as an iPad. Brand marketing is about emotional associations and not simply touting a bunch of hardware features for the geek crowd.
  24. pika2000 macrumors 68030

    Jun 22, 2007
    Great ads, but the travel one is a bit misleading. In certain places, if you are out and about with an iPad in public, you would be mugged in 2 seconds. If you have an iPhone, probably less.
  25. Rogifan macrumors P6


    Nov 14, 2011
    Which I'm guessing the vast majority of mini owners couldn't care less about. I mean it's not like the 1st gen mini had trouble selling...


    So if you have zero interest in something that means it sucks?

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