Apple Debuts Two New 'Your Verse' iPad TV Ads Emphasizing Music and Travel

[69Mustang]

I'm sorry. I can't wait for Apple to debut a new ad campaign. The 'Your Verse' campaign was okay in the beginning, but the constant emotional play has become trite IMO. At some point, someone in Apple will realize that continually pulling on the heart strings results in acute blood loss.

Related but not on point. People who take pictures with tablets, iPad or not, really grate my nerves. I don't know why, they just look idiotic to me.

/rant over

 

[osofast240sx]

I'm sorry. I can't wait for Apple to debut a new ad campaign. The 'Your Verse' campaign was okay in the beginning, but the constant emotional play has become trite IMO. At some point, someone in Apple will realize that continually pulling on the heart strings results in acute blood loss.

Related but not on point. People who take pictures with tablets, iPad or not, really grate my nerves. I don't know why, they just look idiotic to me.

/rant over

Then my new setup might make you want to jump out of a building lol

 

[69Mustang]

Then my new setup might make you want to jump out of a building lol

I just did. Since I was on the first floor the worst injury I suffered was a stubbed big toe that got caught on the window sill.

/looks at picture again

/jumps out window again

/stubs other big toe

/gives up to go look at the dumpster fire in the Beats threads.

 

[Soulweaponry]

God damn I'm a fan of apples ads just as much as I am of apple products themselves. They are so well done and so cinematic it's amazing it's just an ad for a tablet or a phone. The score, cinematography, lighting, composition are all top notch. It's not simply marketing. It's putting something out there that is quality watching. I love it

 

[iSteve-O]

People, please stop taking pictures with your iPad. Thank you.

 

[dec.]

The first ad sucks because I will never pick up a violin or use a piano; I'm too old for that crap and have zero interest in it.

The second ad is the same old song and dance but in a different costume.

Basically if you already own a iPad 2 and up it can do everything as seen in the ads. These commercials have the same old theme; nothing new to see.
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Because the money maker is the full size iPad with a $100 premium.

I agree; Apple is doing a terrible job promoting the smaller iPad which I find more useful.

My personal opinion is - and I don't want to offend anyone - that Apple is still trying to reach out to people that don't necessarily own a tablet and also they don't want to address the crowd that never will touch a violin or piano or engage in some strange eastern meditation practices... I think they really are just trying to appeal to the masses, make them think about tablets, show some versatile and individual use cases, stick their branding on top of it and there you go... "advertising yay".

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People, please stop taking pictures with your iPad. Thank you.

Ok, we'll use the camera to measure our heart rate. Delete cam app NOW!

 

[dannyyankou]

I'm sorry. I can't wait for Apple to debut a new ad campaign. The 'Your Verse' campaign was okay in the beginning, but the constant emotional play has become trite IMO. At some point, someone in Apple will realize that continually pulling on the heart strings results in acute blood loss.

Related but not on point. People who take pictures with tablets, iPad or not, really grate my nerves. I don't know why, they just look idiotic to me.

/rant over

Agreed.

http://www.buzzfeed.com/daves4/places-you-shouldnt-take-pictures-with-an-ipad

 

[iSteve-O]

Ok, we'll use the camera to measure our heart rate. Delete cam app NOW!

Good. The public thanks you.

 

[flottenheimer]

... The 'Your Verse' campaign was okay in the beginning, but the constant emotional play has become trite IMO ....

I'm basically with you on this one. While I think the new spots are very nice I'd love to see some more upbeat/happy/joyful 'Your Verse'-verses.

 

[MacLC]

It's nice to watch those ads and think that most peoples' verses will be getting through some levels of Angry Birds and responding to emails.

Yes, I know that's pretty cynical.

Kind of like Gatorade commercials showing Olympians chugging the drink and winning gold medals, sure.

Yet for those who have used Sibelius/Finale notational software as amateurs, seeing a world class musician composing on an iPad during "down time", this has the same effect. It is inspiring, even if the postmodern butchering of classical music is not.♪

 

[Soulweaponry]

People, please stop taking pictures with your iPad. Thank you.

Because?

 

[japanime]

Great ads, but the travel one is a bit misleading. In certain places, if you are out and about with an iPad in public, you would be mugged in 2 seconds. If you have an iPhone, probably less.

Sad, but true. The same thought crossed my mind as I watched the commercial.

Plus, the writer featured in the aid is hearing-impaired, and therefore potentially even more susceptible sneak attacks. (I'm not suggesting that she or other hearing-impaired folks can't hold their own if they are indeed attacked.)

Neverthless, it's a very nice ad. And she's an experienced traveler, so she probably knows for the most part where and where not to use her iPad in public.

 

[Transporter]

Beautiful ads, especially the Chérie one! The cinematography and overall character of it reminded me a bit of Stillers' "the secret life of Walter Mitty"!

 

[superduperdom]

This is why I love apple gear and it's core ethos... it has soul. And why apple should keep well away from drek like beats h/phones and the likes of Dre and Iovine, whatever the imagined benefits.

 

[iSteve-O]

Because?

 

[wikiverse]

This is why I love apple gear and it's core ethos... it has soul. And why apple should keep well away from drek like beats h/phones and the likes of Dre and Iovine, whatever the imagined benefits.

Beats and apple have those same consumer base; people who want mid range products at a premium price.

 

[cdmoore74]

Image

People get feed this crap that iPad's (actually any tablet for that matter) can replace better stand alone cameras. Breaks my heart to see people fall for this marketing crap. It's even worst when someone uses it to film a wedding.
And if your a professional Pianist or Violinist I wouldn't rely on a iPad to solve all my needs.
The majority of people use these as media consumption devices. Make them better for that purpose. Make a waterproof iPad that can go into the tub; not one that is used by a rockband.

 

[djhallen]

The first ad sucks because I will never pick up a violin or use a piano; I'm too old for that crap and have zero interest in it.

The second ad is the same old song and dance but in a different costume.

Basically if you already own a iPad 2 and up it can do everything as seen in the ads. These commercials have the same old theme; nothing new to see.

----------



Because the money maker is the full size iPad with a $100 premium.

I agree; Apple is doing a terrible job promoting the smaller iPad which I find more useful.

Sooooo.... because of your incapacity to play the violin the whole advert is terrible?

 

[Piggie]

It's funny being on there forums, and what Apple does.

From day 1 I have said iPad should have a nice camera, as least as good as the iPhone.

Multiple people have told me I'm wrong, and rubbishing even the idea of a Camera when the iPad 1st came out.

These same people even supported the rubbish less than 1 megapixel camera on iPad2 despite me saying again, the iPad should have an excellent camera.

Even today we have people saying iPad owners who take photo's with them are idiots and look stupid.

And still TODAY. I stand by my very 1st comments that the iPad should have at least as good a camera as the iPhone.

Even Apple does not feel this way, despite of only being a few dollars difference they continue to deliberately under-spec the iPad's camera, and not even fit in a flash unit, despite there being masses more room inside an iPad than an iPhone.

Now, the icing on the cake, Apple themselves are making adverts showing people around the world travelling with the iPad and using it to capture images.

One day I guess Apple will actually listen and do what I've been saying since iPad 1.

And yes, of course, you use the best camera that you have at any given moment.

And example I used to use to idiots here...... Say you are at home, indoors, in the evening, your young daughter takes her 1st steps, or perhaps does something really funny, you use the camera you have NOW to capture the moment, and that may well be the iPad.

Hang on, I'll go and get my phone or my compact camera is no good.
the best camera is the one you have on you NOW.

For the sake of a few dollars Apple. Fit the iPad with the same quality picture gathering hardware (camera and lens) as the iPhone.

Don't listen to those who want it to be worse.

Why would any sane person want something to be worse? How dumb must you be to say. Nope, I want my iPad's camera to be made deliberately worse.

Put it to the test Apple.
Make one iPad with the poor camera and no flash, and another model, $20 more, but with the same excellent camera that the iPhone has, and see which one most people buy given the choice.

 

[mdwsta4]

ugh. Not another ad encouraging people to take photos with their iPad!!! My biggest annoyance!

The composer ad I get, but really, what did the blogger do with an iPad that couldn't be done with an iPhone? And less conspicuous at that. I'm not going to whip out my iPad at night and just ask for it to be stolen.

 

[powers74]

Straight class. Um... Apple... Err... Only Apple, Inc 1 Infinite Loop Cupertino CA can make ads this great...

 

[Hai]

With the Salonen Apple has finally started targeting some educated and civilised people again instead of the usual shirtless/duckface selfie crowd.

 

[Lbrumm]

I went to high school with Chérie and traveled trough Europe with her in 2006. Seeing her travel then compared to now is amazing. With the use of her iPad, we all stay in touch thousands of miles away like we are there with her.

Apple hit the nail on the head with this one.

 

[Piggie]

ugh. Not another ad encouraging people to take photos with their iPad!!! My biggest annoyance!

The composer ad I get, but really, what did the blogger do with an iPad that couldn't be done with an iPhone? And less conspicuous at that. I'm not going to whip out my iPad at night and just ask for it to be stolen.

Why does it annoy you ?

Why are you upset about what device someone else takes a photograph with?

Do you not have anything else in your life to concern yourself about ?

 

[Lbrumm]

ugh. Not another ad encouraging people to take photos with their iPad!!! My biggest annoyance!

The composer ad I get, but really, what did the blogger do with an iPad that couldn't be done with an iPhone? And less conspicuous at that. I'm not going to whip out my iPad at night and just ask for it to be stolen.

Being that the blogger, Chérie, is deaf, her iPad allows her to communicate with people in foreign languages on a screen big enough to see from a short distance and a speaker loud enough to translate for her so that they can hear in a loud place. Why do we have magazines in a regular size if we could just pack it into a pamphlet? Ease and accessibility.