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Apr 12, 2001
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Reese Witherspoon's media company "Hello Sunshine" recently courted various buyers, and while Apple was one of parties interested in buying Hello Sunshine, the Cupertino company did not end up going through with the purchase.

themorningshowcarrell.jpg

Hello Sunshine was valued at around $900 million thanks to its involvement in popular series like The Morning Show," "Big Little Lies," and "Little Fires Everywhere," and it would have marked Apple's largest media purchase to date had a deal been established.

Instead, Hello Sunshine is being purchased by an upcoming media venture run by two former Disney executives backed by Blackstone Group. According to The Wall Street Journal, the purchase was made as part of a plan to build an independent entertainment company.

There is no word on how much was paid for Hello Sunshine, but Reese Witherspoon and current CEO Sarah Harden will join the board of the new company and will continue to operate it.

Though Apple did not purchase Hello Sunshine, the two companies will continue to work together. Hello Sunshine is responsible for "The Morning Show" and it is involved in multiple upcoming Apple TV+ projects including "Surface" starring Gugu Mbatha-Raw, "The Last Thing He Told Me" with Julia Roberts, and country music reality series "My Kind of Country."

Recent rumors have suggested that Apple is exploring other purchase opportunities and has expressed interest in film studio A24. A24 has developed hit movies like "Hereditary," "Moonlight," "Lady Bird," and "Midsommar," plus it already has a content deal with Apple.

A24 and Apple have partnered on "Mr. Corman" and "On the Rocks" along with and upcoming films "Sharper," "The Sky is Everywhere," "The Tragedy of Macbeth," "Bride," and more.

Article Link: Apple Decided Not to Buy Reese Witherspoon's 'Hello Sunshine' Media Company
 

sw1tcher

macrumors 68020
Jan 6, 2004
2,390
4,680
Hello Sunshine is being purchased by an upcoming media venture run by two former Disney executives backed by Blackstone Group. According to The Wall Street Journal, the purchase was made as part of a plan to build an independent entertainment company
An independent entertainment company in this competitive environment, that won't be easy.

And considering this deal involves Blackstone Group who's notorious for LBO's (leveraged buyouts) and flipping companies, they'll be putting this company up for sale in the near future.
 
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Onelifenofear

macrumors 6502
Feb 20, 2019
397
730
London
Hopefully the harbinger of Apple getting out of Hollywood soon.

Why… how exactly does It affect your life? You either watch stuff they produce or you ignore it.

I’ve completed or part watched:

The Morning show
Amazing Stories
Earth at Night
For all mankind
Little America
Long way Up
Mythic Quest
Schmigadoon
Ted Lasso
Tiny World
Trying
And the Kids stuff.

and they have All been very good to outstanding.

Some misses - See and Mosqunto coast were Disappointing.

And really looking forward to:
Foundation
 
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GMShadow

macrumors member
Jun 8, 2021
68
206
Why… how exactly does It affect your life? You either watch stuff they produce or you ignore it.

I’ve completed or part watched:

The Morning show
Amazing Stories
Earth at Night
For all mankind
Little America
Long way Up
Mythic Quest
Schmigadoon
Ted Lasso
Tiny World
Trying
And the Kids stuff.

and they have All been very good to outstanding.

Some misses - See and Mosqunto coast were Disappointing.

And really looking forward to:
Foundation

It’s a distraction for Apple executives, a waste of capital, and from the way they keep extending the free trials, not something people are willing to pay for.
 
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