Apple Declines Offer to Sell Adele's Upcoming Album '25' in Apple Stores

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Apple has reportedly declined an offer made by the British singer-songwriter Adele to stock her newest album, 25, in Apple retail stores (via The Daily Mail). Meanwhile, the singer's agents at William Morris Endeavor -- a talent agency -- have pitched the Cupertino company on a possible $30 million tour sponsorship after the album debuts on November 20. It's not currently clear where the status of that offer is with Apple.


$30 million is about ten times more than the average marketing deal, but Adele's team is banking on the long-gestating album to be a hit when it launches later in November. The singer has already put out a single, "Hello," which is on track to set a record for most downloaded single and has already broken Vevo's previously most-viewed music video record with 27.7 million views in 24 hours. Still, with the brazen tactics at getting the singer a high-profile sponsor deal with the tech company, some in the industry question the success of such a partnership.
"Her team needs to be more realistic about an artist who doesn't have much of a history of working with corporate partners," one person familiar with the talks said.
The marketing team working for Adele is pushing for a physical copy-focus debut of 25, in the similar vein of Taylor Swift's 1989, which debuted a year ago this past Tuesday with exclusive tracks made available only in retail packages sold at Target. Similarly, 25 will get a Target-specific release with a "deluxe version" only available in the retail giant's physical locations, including three bonus tracks for fans.

"Hello" debuted on Apple Music simultaneously with other streaming services, but the upcoming record's physical sales approach may limit the streaming support it gets on November 20, although Adele's team has yet to confirm specifically where 25 will be available when it launches. If the $30 million deal goes through with Apple, it's likely 25 will see an exclusivity window with Apple Music at launch.

Article Link: Apple Declines Offer to Sell Adele's Upcoming Album '25' in Apple Stores
 

spiderman0616

macrumors 68040
Aug 1, 2010
3,511
3,745
Yes, Adele. That's what Apple should do. Stock your CD in their stores when they're trying to push a brand new streaming music service while also in the middle of pushing everything up into iCloud.

I don't even remember the last time I bought a CD much less saw anyone else using one. It's 2015.
 

rdlink

macrumors 68040
Nov 10, 2007
3,226
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Out of the Reach of the FBI
Maybe I am in the minority, but I have no desire to own a piece of physical music media whatsoever. No knock on Taylor Swift, but I had no idea that there were exclusive physical media tracks for 1989. Nor do I care. As far as Adele is concerned the only way I listen to any of her new music is if I can sample it on my Apple Music account.

I had a friend who's moving ask me yesterday if I wanted a box of his DVDs that he doesn't use anymore. I told him I haven't owned a DVD player for ten years...
 

2457282

Suspended
Dec 6, 2012
3,327
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There is a resurgence of Vinyl records and a whole movement around that. I am not familiar with anything remotely similar with CDs. I agree with other comments that there was never a chance that Apple would sell CDs in stores. However, Apple having an exclusive and even promoting it in stores (like free download through the Apple store when you are physically in one), would be interesting. That is something to consider.
 

peterh988

macrumors 6502a
Jun 5, 2011
594
992
I can see it now, walls full of accessories and peripherals... And a section of Adele CDs? What were they thinking?
Probably still thought Browett was in charge. This would be right up his street. As well as asking "Do you want an extended warranty with that?" staff would also be forced to ask "Would you like the new Adele CD?"
 

PBG4 Dude

macrumors 68030
Jul 6, 2007
2,715
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There is a resurgence of Vinyl records and a whole movement around that. I am not familiar with anything remotely similar with CDs. I agree with other comments that there was never a chance that Apple would sell CDs in stores. However, Apple having an exclusive and even promoting it in stores (like free download through the Apple store when you are physically in one), would be interesting. That is something to consider.
People need to get real about this "Vinyl resurgence". Here's a graph that should help:

 

8692574

Suspended
Mar 18, 2006
1,244
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After what she did to Phil Collins i really hope she does not sell much! (I know it will ... but just dreaming).

Very unprofessional person, and disrespectful of a musical genius!
 

PortableLover

macrumors 6502a
Apr 14, 2012
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england
Eh adele, lol just lol. Also i still byy cds these days. If only apple would do high quality audio in their stores. That being said i still download a lot of itunes stuff