They will never stop. Raise the iCloud storage from 5gb to whatever is being requested, and it's only a matter of time before critics start criticising the new tier as being too little and Apple needs to raise it yet again. And again. And again.Fighting this lawsuit probably costed more than just raising the free storage tier
Just look at the Mac section. Already, there are people claiming that 16gb ram feels too little, it costs too much to go to 24gb ram and that there's always some angle where Apple is concerned.