Apple Demands Microsoft Pull Laptop Hunter Ads

Discussion in 'Apple, Inc and Tech Industry' started by WickedRabbit, Jul 15, 2009.

  1. WickedRabbit macrumors regular

    Feb 17, 2009
  2. GoCubsGo macrumors Nehalem


    Feb 19, 2005
    Dear Apple,
    Good luck with that.
    Did MS ask for the I'm a Mac ads to be pulled?
  3. Stella macrumors G3


    Apr 21, 2003
  4. Eidorian macrumors Penryn


    Mar 23, 2005
    Comments on Engadget are having a field day with it.

  5. toxictrix macrumors 6502a

    Jan 8, 2009
  6. Tomorrow macrumors 604


    Mar 2, 2008
    Always a day away
    I've seen the ads - while I don't necessarily think they tell the entire story, they do appear to tell a truthful story.

    Generally, a Mac does cost more for similar hardware, relative to a PC - but the TV commercials are, at best, vague about the specs on the PC laptops. I know the "hunter" mentions some features they would like to see, but we never see any real feature-for-feature comparison.

    I'm not sure Apple can strike this down; it doesn't sound like Microsoft is being untruthful, and not even particularly misleading.
  7. FunkyMonkey macrumors 6502

    Sep 4, 2007
    Right behind you
    And they have every right to. Apple is wrong on this one.
  8. NT1440 macrumors G4


    May 18, 2008
    Uh, this doesn't exactly sound credible. Even if Apple did call I highly doubt the MS guy didn't put their own spin on it (as anyone in the business would).
  9. jav6454 macrumors P6


    Nov 14, 2007
    1 Geostationary Tower Plaza
    As much as I despise Microsoft, Apple has not right to dictate MS what it can air on the ad front. Apple aired "Get a Mac" ads, and they were great. No MS is striking back. All Apple can do is watch and innovate on a new advertising method.

    I can call the strike back questionable at best since many of those cheap PCs have no exact comparison to the Mac equivalent being compared. So they don't exactly tell the truth.

    However, the ads work on less tech savy people. Its marketing. Apple took advantage of it, anyone can.

    What Apple should really be doing is start changing their "Get a Mac" campaign ads and focus on something new and catchy; more so than "Laptop Hunters"
  10. upinflames900 macrumors 6502a


    May 20, 2009
    The ads are misleading in many ways though...I can understand why mac is upset. I don't think they should be calling and asking for the ads to be removed that is just asking for it to be thrown in their face. It is a shame that the laptop hunter ads are working, because all they do is convince people to buy a windows laptop without actually offering any evidence or credible data to support it. I know the ads piss me off when I see them because they don't ever compare the two laptops feature for feature. It isn't illegal but it is crummy what Microsoft is doing.
  11. bruinsrme macrumors 603


    Oct 26, 2008
    Who's mac? The guy driving the dump truck?
    Misleading ads, how so?

    What features of the laptops do you want them to compare, blu-ray for instance? Perhaps, larger screen, more ram, faster processor for less money?
  12. WickedRabbit thread starter macrumors regular

    Feb 17, 2009
    To be fair, Apple isn't entirely out of the misleading or stretching the realm of perception either. Remember that disclaimer commercial where like half of the 23 steps listed were talking about running defrag. Pretty sure I find myself running Disk Utility on my new iMac pretty often to clear up quite a few things. That, of course, would be the Mac version of a defrag. There are other examples, but I'm not going to get in to it. That's just the first one that comes to mind that stood out the most for me.
  13. pdjudd macrumors 601

    Jun 19, 2007
    Plymouth, MN
    No, that's not accurate at all. Mac's do not require defragmenting - the file system (HFA Journaled) does that.

    If you are referring to repairing permissions, that is a repair function roughly equal to chkdsk on the PC - it should only be done if you are having problems.
  14. LethalWolfe macrumors G3


    Jan 11, 2002
    Los Angeles
    Riiiight. If you seriously think this you need to take a step back 'cause you are seriously approaching Apple fan-boy territory. Every person that has ever advertised anything has put their product in the best light possible and their competitors product in poor light (assuming a head-to-head type comparison).

  15. upinflames900 macrumors 6502a


    May 20, 2009
    I can see you obviously disagree with need to point out the fact that the company's name is apple. The ads dont give a comparison of what you are actually getting. I would like to see here is mac with processor, hard drive, screen size, etc and here is pc with... However if they did that it wouldn't be as effective for Microsoft. I just want them to actually say more than jeez these macs are expensive.

    Okay I am not an apple fan boy, but thanks for the insult. My point is I see the ads as misleading. If you don't then just say so and state why you dont have to pick a fight with me. I am simply expressing my opinion thats all no more. I understand advertising, but I just feel that it is a little (perhaps not illegally so) misleading thats all. If you disagree fine.
  16. bruinsrme macrumors 603


    Oct 26, 2008
    thats the WHOLE point of the commercials, macs are MORE expensive than pc notebooks.
    Watch them again, The commercials do say they are aesthetically pleasing.
  17. nostaws macrumors 6502


    Jan 14, 2006
    If apple legal really did this they are stupid. What do they think MS would say?
  18. Superdrive macrumors 6502a


    Oct 21, 2003
    Dallas, Tx
    QFT. You said it about as good as anyone could have.
  19. upinflames900 macrumors 6502a


    May 20, 2009
    A PC with a 2.66GHz Quad Core is probably more expensive than a PC with a 1.2 GHz Pentium point is mac is a higher end machine and the price difference is not that different if you compare it to a higher end windows machine. And again...I dont want to have to defend myself. If you think that you dont have to direct it at me.
  20. bruinsrme macrumors 603


    Oct 26, 2008
    I want to understand, perhaps my thinking is warped, please help me understand.
    higher end?
    how so?
  21. ChadBrommer macrumors member


    Jan 15, 2008
    On the computer.
    I find myself to be incredulous to the truthfulness of this story. Hmmm. No paper proof or recording when you know they "record for quality insurance."
  22. IBradMac macrumors 68000


    Jun 27, 2008
  23. Small White Car macrumors G4

    Small White Car

    Aug 29, 2006
    Washington DC
    If the MS ads say something that's no longer correct, they should change it.

    But I'm not sure what they're talking about here. They don't mention an exact price for any Mac as far as I remember. Is there a version I haven't seen?

    I kind of expect that by tomorrow morning this will turn out to be a hoax. If there was some part where they said "A Mac costs $x" then I'd believe it, but I don't remember hearing that in any of the ads.

    If this is true it is very strange.
  24. neutrino23 macrumors 68000

    Feb 14, 2003
    SF Bay area
    Very bizarre story. Sounds like BS to me. Maybe someone called with a very specific complaint about a particular claim? Even that sounds iffy.

    And that's the reason he knows they are effective? Because Apple legal called? They don't have metrics that tell them whether this ad money was well spent? If there is truth to this at all this is something small that was blown out of proportion.
  25. pika2000 macrumors 601

    Jun 22, 2007
    First of all, will a legal department from big companies call you? Highly unlikely. Most of them will contact you via fax/letter. So I smell publicity stunts. MS, could you just put Ballmer jumping around again? That is more entertaining.

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