However, the ads work on less tech savy people. Its marketing. Apple took advantage of it, anyone can.
What Apple should really be doing is start changing their "Get a Mac" campaign ads and focus on something new and catchy; more so than "Laptop Hunters"

Apple should air the "I may be poor but I am not retarded" ad.
I agree that Apple's quality has gone completely down the toilet (2 out of my 3 Intel based Macs were defective), but IMO it affects every brand that's moved their manufacturing to China. All Chinese made stuff has dodgy build quality and a high failure rate. QC doesn't exist in that country. And unlike Japan, which had a similar rocky start back in the 50's and 60's, the quality is unlikely to improve, for cultural and political reasons. They'll still be cutting corners and building junk a hundred years from now.So now, it's official - Apple became the new Microsoft. Trigger-happy with a powerful legal team, selling PCs with a reasonably good OS for a massive premium (built in dodgy factories, where employees are underpaid and work illegally long hours, also called sweatshops); and while bullying the competition, threatening when they apply similar tactics.
Once somebody rules that OS X can be legally put on other hardware, they had it. After having a unibody 2.53GHz MB Pro, a bunch of 2.4GHz unibody MB prototypes and a MB Air, all having some fault, my next computer will have the same parts (apart from the trackpad) but supplied by another company. And I will put OS X on it. Sue me, Apple!
Or alternatively, I will keep doing the same - buying a computer and returning it when the faults become so severe that I can argue, they are not fit for purpose.
Sounds like BS from Turner.
Are we all going to believe an MS tool now?
Right, Apple's legal team called him and told him that because he says so.
🙄
Who's mac? The guy driving the dump truck?
Misleading ads, how so?
What features of the laptops do you want them to compare, blu-ray for instance? Perhaps, larger screen, more ram, faster processor for less money?
As I can see, most of the radical Apple fanboys feel attacked by the microsoft ads.