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Apple Denies Rumors of Selling Off Pro Apps
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If the Pro Apps operate above the break even point I'd be surprised. They are positioned as loss leaders to push hardware sales as well as prestige pieces in Apple press releases.
Lethal
Better not be true
If this rumour is true, then I have no need to buy apple computer. I have FCP 5 and am in process of getting MacBook Pro and FCS 2. It would be a shame to sell this pro apps.
If this rumour is true, then I have no need to buy apple computer. I have FCP 5 and am in process of getting MacBook Pro and FCS 2. It would be a shame to sell this pro apps.
Interesting to say the least. Cringely doesn't always come up with the greatest theories but that would make some amount of sense.
Best thing they could do
Since they obviously no longer give a damn about the pro app market, the least they can do is sell the software back to people who DO give a damn and will give the software the attention it deserves, and the attention it WAS given to by the original developers.
I just spent over an hour reading ONE thread at the apple forums about Logic 8 and what a disaster it is with Leopard. 90% of all Logic users in a pro environment are apparently on Tiger because the Leopard/Logic 8 combo is disastrous. Half of them are considering switching to pro tools because of an apparent excrutiating degradation of reliability. Add to that the obvious lack of interest in Blu-ray and Blue-ray authoring capability for FCP and DVD Pro users, and you have a company more interested in selling cheap iGadgetry and content to the masses than selling real high-end cutting edge workstations and PRO software solutions to content creators. This lack of reliability is cutting SEVERELY into future Mac Pro "Leopard only" sales, and creates a vicious spiral downward; less sales, less focus, even less sales.
This rumor seems woefully indicative of Apple's and Job's thinking and focus these days, and since that's the way they apparently feel, the sooner these apps get into the hands of people that actually give a damn, the better.
Since they obviously no longer give a damn about the pro app market, the least they can do is sell the software back to people who DO give a damn and will give the software the attention it deserves, and the attention it WAS given to by the original developers.
I just spent over an hour reading ONE thread at the apple forums about Logic 8 and what a disaster it is with Leopard. 90% of all Logic users in a pro environment are apparently on Tiger because the Leopard/Logic 8 combo is disastrous. Half of them are considering switching to pro tools because of an apparent excrutiating degradation of reliability. Add to that the obvious lack of interest in Blu-ray and Blue-ray authoring capability for FCP and DVD Pro users, and you have a company more interested in selling cheap iGadgetry and content to the masses than selling real high-end cutting edge workstations and PRO software solutions to content creators. This lack of reliability is cutting SEVERELY into future Mac Pro "Leopard only" sales, and creates a vicious spiral downward; less sales, less focus, even less sales.
This rumor seems woefully indicative of Apple's and Job's thinking and focus these days, and since that's the way they apparently feel, the sooner these apps get into the hands of people that actually give a damn, the better.
His reasoning is surprisingly weak: Apple is shopping their pro applications because they want to help their competitors. Sure, now pull the other one.
He does provide the most plausible explanation for the Adobe rumors though. Not that I believe that one either.
Granted some of these prices are dated because some things have been bundled w/Final Cut for a while but here is a break down of FCS2 by price of app before they all got bundled together.
FCP - $999
Cinema Tools - $999
LiveType - $700
Sound Track - $300
DVD Studio Pro - $500
Motion - N/A (borrowed a lot from Shake which had drastic price cuts after Apple bought it)
Compressor - N/A (AFAIK an in house app that was never sold stand alone)
Color - $25,000
All this in one box for $1300. That mark-up doesn't seem "unfathomable" to me.
Apple selling the Pro Apps because they want to get out of the market would make since. Apple selling the Pro Apps so they can pick up Adobe does not. Ditch FCP for Premiere? Is Cringely serious?
Lethal
If you actually read his article you'd note that he brought up them doing a bait and switch, selling Premiere and keeping FCP.
And again, I didn't say it was really likely (if you read my post...hm...common theme I'm sensing...you'd notice what I think of most of his theories).
The only way they sell them is if they buy Adobe. And thats been rumored to be in the works for a while. As someone that uses both Apple and Adobe apps, it would be nice to see a marriage of the two under Apple. But I doubt the government would allow that to happen. One thing I'm certain of, if Apple buys Adobe, we'll finally get some quality 64 bit apps. Not to mention cutting support for the Windows versions. Everyone would have to come to the dark side...and my AAPL stock will soar.
I read the article. I apparently didn't comprehend it very well though as I misread that part.
I'm not gonna track down every post you've made about Cringely so all I can go on is what you said in this thread which was, "Cringely doesn't always come up with the greatest theories but that would make some amount of sense."
Anyway, at least we found a new thread to bicker in.
Lethal
I guess Avid is selling off all their app due to their absence at NAB 2008
Avid is not making a similar device as the iPhone. Great I just started a new rumors with no evidential backing other than having no presence at NAB.
on that note...
Microsoft gets handed its hat back by Yahoo......hold on a second
Acquisition and integration, sounds like a valid assumption and a move
would consider given its historical track record in this area.
Tank, you mean? If you look at the likely cost of an Adobe acquisition (at least $30 billion) you can easily see how the markets would view such a move -- even more negatively than they view most large mergers, which always are freighted with questions about how two, already large and dominant companies would merge their goals, products, finances and cultures. This is even before factoring in the immediate questions it would raise about the half or better of Adobe's business which is not dependent on the Mac platform.
I spell that disaster with a capital D.
i wish they would sell off logic to some who CARES!!!! im soooooo sick of the bugs that have lingered and lingered. apple appears to be paying absolutely no attention as well. it just takes 5 seconds to figure this out by visiting their discussion board for logic. i believe their heads are so far stuck up their iphones that they dont have the staff to focus on anything else.... i coming from an emagic background where it was their bread and butter and they CARED, A LOT!
What I think is funny is how fast they commented on this, versus their complete silence on the whole Psystar business.
I'll bet they haven't finished adding Bluray authoring to FC Studio. Probably one of the reasons why they skipped NAB and haven't added drives to any Macs yet. I really want to see what happens with Motion and "Phenomenon" in the next year or so.
I keep seeing this said, and it's still nonsense.
There may be alternatives to Adobe for video editing, music production etc.. There is no Photoshop competitor. Nothing comes close, nothing is even approaching coming close. Adobe know this. Apple know this. Anyone who uses Photoshop seriously and has tried the other apps knows this.
Make something like PS and you end up with a hell of a lot of code. It runs like a champ even on my old dual G5 though.. Not creaky!
And then there's the little issue of Flash, which love it or loath it, it's an important part of the web now.
Even if better apps came along that killed Adobe in all of the creative fields - if they were osX exclusive Adobe would still have all the millions of windows users. So, Adobe are here to stay. Fortunately from my point of view.
On topic though, I doubt this would ever happen! Apple need the pro apps.. I wish they'd sell the apps seperately though, I only really want/need Motion - what am I supposed to do then?
well good going Apple, alienate the Pros and cater to the fanboys and yuppies and flood them with the I-consumerism. If it wasnt for Final Cut Studio Suite, there is no way a lot of your Pro customers are paying good extra amount of $$$$ into your Mac Pro and Macbook Pro.
Oh right, sorry I mentioned 'Pro'. I guess you have to remove the word 'Pro' from your hardware now.
Oh right, sorry I mentioned 'Pro'. I guess you have to remove the word 'Pro' from your hardware now.
I concur. I suspect FCS3 will be seen at NAB2009 along side Phenomenon, or whatever it's called when released.
P.S. Nice first post btw. Welcome!
No Time for Logic, Dr. Jones........
Seriously. It's like Logic is on Apple's "pay no mind" list..... much like the Mac Pro was on their "pay no mind" list for 512 days before it finally received an update.
Did they fire the Logic team after they were done re-vamping it from Logic 7 to Logic 8??? You would think that a topic that gets such heavy rotation on their own support forums would get some friggin' attention. But no. They'd prefer to keep their focus (and the vast majority of their developers it would seem) completely fixated on the blasted iPhone and iPhone SDK, and various other consumer gadgetry.
i wish they would sell off logic to some who CARES!!!! im soooooo sick of the bugs that have lingered and lingered. apple appears to be paying absolutely no attention as well. it just takes 5 seconds to figure this out by visiting their discussion board for logic. i believe their heads are so far stuck up their iphones that they dont have the staff to focus on anything else.... i coming from an emagic background where it was their bread and butter and they CARED, A LOT!
Seriously. It's like Logic is on Apple's "pay no mind" list..... much like the Mac Pro was on their "pay no mind" list for 512 days before it finally received an update.
Did they fire the Logic team after they were done re-vamping it from Logic 7 to Logic 8??? You would think that a topic that gets such heavy rotation on their own support forums would get some friggin' attention. But no. They'd prefer to keep their focus (and the vast majority of their developers it would seem) completely fixated on the blasted iPhone and iPhone SDK, and various other consumer gadgetry.
Read: maybe there is something to this
Here is an article that may shed some light into this.http://www.macobserver.com/article/2008/05/05.7.shtml
Maybe Apple is going to buy Adobe.
Here is an article that may shed some light into this.http://www.macobserver.com/article/2008/05/05.7.shtml
Maybe Apple is going to buy Adobe.
Apples treatment of Logic is a travesty, I still use 7.2.3 and have no intentions of L8 after trying on my friends system.Its just an Apple gui frame worked over legacy code, it has bugs from back in version 4 FFS
I left Digidesign, because the first thought when Apple bought emagic that the ultimate DAW would be a reality. Instead pitiful support, upgrades that introduce more bugs along with the fixes and arrogance bar none.
I left Digidesign, because the first thought when Apple bought emagic that the ultimate DAW would be a reality. Instead pitiful support, upgrades that introduce more bugs along with the fixes and arrogance bar none.