Apple Details Ways Advertisers Can Measure the Impact of Ads Without Tracking Users Ahead of iOS 14.5 Launch

[MacRumors]

Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, Apple will be requiring apps to receive a user's permission to track their activity for targeted advertising purposes, as part of a privacy measure known as App Tracking Transparency.

To help advertisers adjust to this change, Apple today shared a new version of its "A Day in the Life of your Data" document with details on two privacy-preserving ad measurement technologies that advertisers can use to measure the impact of their ad campaigns without tracking users, including SKAdNetwork and Private Click Measurement.

Apple says SKAdNetwork lets advertisers know how many times an app was installed after ads for it were seen, without any user or device data being shared. Likewise, Private Click Measurement allows advertisers to measure the impact of ads that lead users to a website while minimizing data collection using on-device processing. Apps can use Private Click Measurement starting with iOS 14.5 and iPadOS 14.5.

"A Day in the Life of your Data" has also been updated with new information that details how advertisers bid in an auction to show their ad on a user's device, and how advertisers use ad attribution to optimize their ad campaigns.

Apple reiterated that iOS 14.5, iPadOS 14.5, and tvOS 14.5 will be released in early spring, but no specific timeframe was outlined. In a recent interview, Apple CEO Tim Cook said the updates will be released in "just a few weeks."

Article Link: Apple Details Ways Advertisers Can Measure the Impact of Ads Without Tracking Users Ahead of iOS 14.5 Launch

 

[sniffies]

A little off topic:

"Ask App not to Track" wording really irks me because when you "ask" something, it implies that the other party has a choice to either obey or disobey your request.

We don't want that.




DISALLOW or DENY is what it should say instead. Plain and simple. No ambiguities.

 

[Rochy Bay]

Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, Apple will be requiring apps to receive a user's permission to track their activity for targeted advertising purposes, as part of a privacy measure known as App Tracking Transparency.

To help advertisers adjust to this change, Apple today shared a new version of its "A Day in the Life of your Data" document with details on two privacy-preserving ad measurement technologies that advertisers can use to measure the impact of their ad campaigns without tracking users, including SKAdNetwork and Private Click Measurement.

Apple says SKAdNetwork lets advertisers know how many times an app was installed after ads for it were seen, without any user or device data being shared. Likewise, Private Click Measurement allows advertisers to measure the impact of ads that lead users to a website while minimizing data collection using on-device processing. Apps can use Private Click Measurement starting with iOS 14.5 and iPadOS 14.5.

"A Day in the Life of your Data" has also been updated with new information that details how advertisers bid in an auction to show their ad on a user's device, and how advertisers use ad attribution to optimize their ad campaigns.

Apple reiterated that iOS 14.5, iPadOS 14.5, and tvOS 14.5 will be released in early spring, but no specific timeframe was outlined. In a recent interview, Apple CEO Tim Cook said the updates will be released in "just a few weeks."

Article Link: Apple Details Ways Advertisers Can Measure the Impact of Ads Without Tracking Users Ahead of iOS 14.5 Launch

Why is Apple not asking for permission for personalized ads and every other app has to? Also, Why is siri learning from us Saving data without asking? Apple wants to check on all developers but who checks on Apple selling our data?

 

[TheYayAreaLiving 🎗️]

I like how Apple is being so transparent about this.

 

[AnTaR3s]

Off topic:

"Ask App not to Track" wording irks me so much.

Really should be "DENY!!!!!!!"

I am sure they had endless discussion about the wording and deliberately chose this weird phrase.

 

[hobapolis]

Was really hoping for the update yesterday.

 

[jonnyb098]

So either 14.5 drops today.... but for sure next week.

 

[BlueFreezy]

So either 14.5 drops today.... but for sure next week.

Have they ever skipped running at least 1wk of a Release Candidate?

 

[gene731]

Why is Apple not asking for permission for personalized ads and every other app has to? Also, Why is siri learning from us Saving data without asking? Apple wants to check on all developers but who checks on Apple selling our data?

Shouldn’t you be in the Samsung fan boynpage?

 

[jamesjingyi]

I am sure they had endless discussion about the wording and deliberately chose this weird phrase.

I agree, I think 'ask not to track' means that if sites somehow do track, the blame does not lie with Apple, as they have 'asked' for it not to. 'Deny' or 'disallow' suggests that I can hold Apple accountable if Safari fails to stop trackers, which could end up in a lawsuit etc (since everyone wants to sue the cash cow)

 

[needsomecoffee]

So Apple's does plan to take over FBook's role. Of course they have the "magic privacy wand" to wave over their ROI black box to keep the brand halo shiny. Guess its better than FBook, but really sort-of Google-like. Tim is really effective. Personally I hope he's planning a move into politics next.

 

[JosephAW]

There should be a global setting in iOS for Siri learning to disable for all apps instead of walking each app and disabling it.

 

[dugbug]

So Apple's does plan to take over FBook's role. Of course they have the "magic privacy wand" to wave over their ROI black box to keep the brand halo shiny. Guess its better than FBook, but really sort-of Google-like. Tim is really effective. Personally I hope he's planning a move into politics next.

what?

 

[now i see it]

2.9 million people have died from Covid so far and plenty more will meet a similar fate - and the tech world is freaking out about ads

 

[0924487]

Why is Apple not asking for permission for personalized ads and every other app has to? Also, Why is siri learning from us Saving data without asking? Apple wants to check on all developers but who checks on Apple selling our data?

Siri and others all happen on-device. And Apple is not in the business of selling ads or user data.

 

[0924487]

2.9 million people have died from Covid so far and plenty more will meet a similar fate - and the tech world is freaking out about ads

Because without ads, they all die.

 

[0924487]

There should be a global setting in iOS for Siri learning to disable for all apps instead of walking each app and disabling it.

There is, you can enable it.

 

[sparkinstx]

What's the holdup on releasing 14.5? Tim Cook himself said it was still weeks away.

 

[Ebarella]

Siri and others all happen on-device. And Apple is not in the business of selling ads or user data.

But they are... why do people always forget Search Ads exists?

 

[JosephAW]

There is, you can enable it.
View attachment 1754893 View attachment 1754892

I meant Siri learning.

 

[0924487]

I am sure they had endless discussion about the wording and deliberately chose this weird phrase.

Yes, because it’s not possible to DENY from a technical point of view.

But they are... why do people always forget Search Ads exists?

Search ads don’t need personalized ads. It’s based on the current search query, which is not personal. If your search Signal, FB Messenger will come up as ads. There is nothing personal about that.

 

[Ebarella]

Yes, because it’s not possible to DENY from a technical point of view.

Search ads don’t need personalized ads. It’s based on the current search query, which is not personal. If your search Signal, FB Messenger will come up as ads. There is nothing personal about that.

Of course it is personalized, you can choose an specific demographic to target, age, gender, location

 

[0924487]

Of course it is personalized, you can choose an specific demographic to target, age, gender, location

Proof? Search query ads are based on context alone.

 

[Ebarella]

Proof? Search query ads are based on context alone.

Set a campaign and see it yourself, it's right there in ad group settings

 

[DeepIn2U]

Why is Apple not asking for permission for personalized ads and every other app has to? Also, Why is siri learning from us Saving data without asking? Apple wants to check on all developers but who checks on Apple selling our data?

First Siri doesn’t collect your data it collects your recordings which apples been clear about and you have the option of clearing them out or requesting to clear them out which is taken care of I believe in less than 30 days or less. Apples apps have their own data information or data labels posted in the App Store as well sure it may seem like there are the overpowering overlord but they’re following their own rules as well