Apple Details Ways Advertisers Can Measure the Impact of Ads Without Tracking Users Ahead of iOS 14.5 Launch

[DeepIn2U]

But they are... why do people always forget Search Ads exists?

And what do you really know about Search ads? How do you think it somehow violates Apples Privacy policy turning them into overlords or a plan for them to replace FB?.?.?!

source:

Privacy - Apple Search Ads

Learn how Apple Search Ads adheres to Apple’s privacy standards by respecting user privacy and ensuring only relevant and appropriate ads are shown.

searchads.apple.com

Privacy is at the center of everything we do. Apple Search Ads has been built from the ground up to respect privacy. Our advertising platform is designed to protect users’ information and give them control over how we use it for advertising.

No user tracking or data sharing
Apple Search Ads doesn’t buy or share users’ personal information with other companies. We don’t track people by linking user or device data collected from Apple apps with user or device data collected from third parties for advertising targeting or measurement. And we don’t share user or device data with data brokers.
Users’ Apple Pay transactions, Health app data, and HomeKit app data are not used by Apple Search Ads to deliver ads.

Easy control for users
Users may view and limit the personal information Apple uses to deliver relevant ads to them. They may also prevent location-based information from being used to determine which ads they see.
More about ad preferences

Minors protected
Apple Search Ads doesn’t serve ads to any user whose Apple ID is registered to a minor under 13 years of age or set up as a Managed Apple ID. Nor do we collect, use, or disclose any information from them.
Apple Search Ads also doesn’t allow explicit targeting of people whose Apple ID is registered to a user under the age of 18.

Safe content
Every app on the App Store goes through a thorough review, as do the assets used to promote it. Only these approved assets can be used in Apple Search Ads campaigns.

Transparency and disclosure
All ads have an “Ad” mark so customers can identify the ads as paid placements. They can tap this mark to see the information used to serve the ad.

so what you going about specifically? There’s more on the source URL I’ve placed.

 

[Ebarella]

And what do you really know about Search ads?

I use them?...

I can set a specific campaign targeting women 18-30 in New York and infer from the results of that campaign that I reached an 18-30 Woman in New York. And yes, my app can also know that information from the iAD framework

One of the main complains about ATT is that it neuters other services by limiting the number of campaigns to track, while Search Ads keeps all the power intact

 

[DeepIn2U]

I use them?...

I can set a specific campaign targeting women 18-30 in New York and infer from the results of that campaign that I reached an 18-30 Woman in New York. And yes, my app can also know that information from the iAD framework

One of the main complains about ATT is that it neuters other services by limiting the number of campaigns to track, while Search Ads keeps all the power intact

but from your early post it seems like you can be specific. Yet here you’re inferring.

doesn’t sound as bad as you’re making it out to be. Plus anyone whom “identifies” as a woman whom setup their iCloud account that way - could highly skew your data of inference.

need for specifics vs generalization from my laymen’s point of view on this.

 

[Ebarella]

but from your early post it seems like you can be specific. Yet here you’re inferring.

doesn’t sound as bad as you’re making it out to be. Plus anyone whom “identifies” as a woman whom setup their iCloud account that way - could highly skew your data of inference.

need for specifics vs generalization from my laymen’s point of view on this.

You also "infer" right now from Google Ads or Facebook Ads. The vast majority of developers aren't Cambridge Analytical. Most of "tracking" or "personalization" is inferred. This is something that people unaware of app marketing or advertisement greatly miss.

 

[DeepIn2U]

You also "infer" right now from Google Ads or Facebook Ads. The vast majority of developers aren't Cambridge Analytical. Most of "tracking" or "personalization" is inferred. This is something that people unaware of app marketing or advertisement greatly miss.

Thank you. good to learn more.