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Seriously, this whole concept of owning nothing and making payments on everything you “own” in perpetuity is nuts. I’ll keep my mortgage and my paid-for car thank you. Same goes for my electronics. I’m not a Rent-a-Center customer and don’t intend to be a customer for this either.
That is fine for you then but some of us do not care less as it is called the future. I personally see no need to own everything as I am not greedy or possessive.
Material possessions are so last century lol
 
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While you may not own the asset at the end when you rent/lease, the lower payment can build cash savings. For example, if it costs $900/month to finance a car for 36 months or $400/month to lease same car for 36 months, you saved $18,000 ($500 x 36) leasing. $18,000 may or may not be equal to the car's eventual resale value but it's far from $0.
That might work when there's a huge disparity in the monthly payment of renting/subscribing versus owning. But that's usually not the case and is unlikely to be the case here with Apple. Renting something almost always results in a higher net cost to the consumer than buying it does. In your example, a car that goes for that kind of pricing is around $35k new and at three years old in good condition would probably be worth somewhere around $25k, meaning leasing cost you about $7k over owning.
 
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Considering Apple Silicon for all of Apples devices is going into what would be defined as an iterative phase, this would actually make sense to do. When Phil Schiller announced the iPhone upgrade program years ago, I saw the direction of the iPhone becoming more incremental changes.

At the end of the day, if you have the option to upgrade every year to a new device as part of the payment plan or just pay it off until you upgrade device, it could be a win-win.

It’s a hard cycle to break from wanting to own the physical object though. With so many apps going the subscription route, it would be a major change to user purchase habits.
 
I get some of the complaints about this saying that it’s better to own the device…. But iPhones do not appreciate in value (barring collectors items).

I think it’s a little delusional to think that you’re doing yourself a service ONLY buying phones outright, and that renting is terrible.

If I had opportunity to pay a reasonable monthly fee to have the phone, Apple care, Apple One services, and not have to bother reselling myself: I’d do it.

The little bit of convenience charge could be worth it. (Anyone ever have to deal with Ebay scammers or any reselling market before?)
 
I've been waiting for apple to do this for a while. I have bought the latest top-end iPhone since year 1 of their production. Last year I traded in an iPhone 12 Pro Max, I think the 512GB version but can't recall. I received $905 CAD against the purchase price of an iPhone 13 Pro max 512GB bringing the total purchase price down to just over $1000 CAD. I quite possibly could have gotten more for the phone on eBay or similar, but, as I don't have a lot of free time to deal with that... it's easier to use Apple's seamless process.

Long story short, from a certain point of view, I'm paying $83/CAD a month for the latest technology. If I subscribed to this service, I'd never own a phone again assuming:

1) I'm automatically in the system when they push a new phone each year
2) AppleCare is part of the price (assume it would be)
3) It's less than what I'm currently paying now for the privilege of owning the latest tech

Frankly, I'd do the same with a laptop or even, eventually, subscribing to an autonomous vehicle service. I just need the utility of a phone and laptop and could care less if I own it or not. The plus side is I can put my capital to work rather than sinking it into hardware which depreciates the second I open the box.

If I look at my laptop + phone - that's around $6000 cash that I could have invested. Anyway, I'm curious to see how they roll it out. Probably a price tier based upon how long the rental period is - the shorter the period, the higher the monthly cost. Obviously, the revenue gained during the rental period has to meet or exceed a sale.
 
Maybe something like:
$100 a month. (Different tier maybe for different storage on the phone and model)

1. Latest iPhone with highest storage
2. Apple One Premier, which includes:
- Highest tier iCloud storage
- apple music
- apple news +
- Apple TV+
- fitness+
- Apple Arcade
3. Annual Upgrade to the latest iPhone.
 
Imagine paying 2gs upfront and then flipping the MacBook on eBay in 2 years for $1300…
imagine not being able to afford such a luxury as you do not have $2 cash on hip all the time, so this is is the only way to afford a mac etc.
Imagine also selling eBay as you suggest and getting stitched up as so man many many people do and you end up with no mac and no money either or at best lot less than $1300.
 
The lessee would pay $500/month less compared to someone financing same car for same term. A big reason why someone financing a car builds equity over the term (e.g., 36 months) is because they've been paying significantly more per month ($900 versus $400 in my example) than a lessee. It's not like the lessee has $0 at the end of the term, they have the $500 less paid per month or $18,000 less paid over the 36 months compared to the person who financed. Another way to look at it is the person financing would've paid $18,000 more for the same car in order to be able to build that equity.

I totally agree with you, but that wasn't my point. A financially educated person will always be able to calculate and pick out the best offer.

However, a person with a low income has no choice but to accept the leasing offer because they cannot afford the financing. This person will not be able to save the difference either. As a result, the person owns nothing after the lease expires and, in the worst case, has to make an additional payment.

I believe that such leasing offers exist primarily to cater to people on low incomes, although financing would be better for them because they will have something afterwards.
 
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Maybe something like:
$100 a month. (Different tier maybe for different storage on the phone and model)

1. Latest iPhone with highest storage
2. Apple One Premier, which includes:
- Highest tier iCloud storage
- apple music
- apple news +
- Apple TV+
- fitness+
- Apple Arcade
3. Annual Upgrade to the latest iPhone.
I would sign up for this. If Apple structured something the way you formulated it, that’s easily worth $100.

The question is, could most consumers probably afford this type of model and be attracted to that type of offer?
 
Those are pretty much the only people who will find value in such a program, the frequent upgraders. It’s more cost effective to use the device over its useful service life, rather than upgrade to the new shiny every year.
You forget the many many many many people who are not as rich as you with cash on the hip to afford buy upfront.
 
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"This would be ideal for customers who do not have the funds to buy an expensive ‌iPhone‌, iPad, or Mac up front, but who can afford a monthly price for the device."

This is oxymoronic, perfect for morons.

If you can afford a monthly fee to rent an iPhone, you can afford to buy the iPhone.

It's this insane mentality that convinces idiots to rent furniture.
Actually you are wrong. I can afford to pay £50 a month for my iPhone but I do not have £1000 cash on hip to buy an iPhone UPFRONT! which is what we are on about.
No contradiction here, move on folks!
 
Maybe I’m missing the point. Why would I lease a device and own nothing? I can get 0% financing on the Apple Card and Best Buy. I’m paying 12 bucks or so a month for my wife’s Apple Watch 7. And it will be hers after.

Unless the monthly “subscription” is substantially less than financing it? Even then it doesn’t appeal to my sensibilities. I’ve never leased a car. Tons of friends leasing expensive European cars with no equity to show for it. Seems like this would appeal to these types. Having the newest toy, cheaper payments, but never owning a thing. Not for me.
 
Subscription, lease; call it what you will, but this will never be the economical way to own a device. It's brilliant on the part of Apple because they sell more product. This is directly taken from the automotive industry. I know people will not see the disadvantages and they'll be paying too much.
Same as most things today then, nothing new. This the way we are heading and people should get used to it as it is not going away.
 
That is fine for you then but some of us do not care less as it is called the future. I personally see no need to own everything as I am not greedy or possessive.
Material possessions are so last century lol
That's great and all until you go to retire and realize you still have the same monthly outlay as you did while you were working because you didn't bother to work toward owning any assets. Your monthly expenses in retirement should be somewhere around 60-80% of what they were in your working years and that will be hard to achieve when you're still paying all the same bills.
 
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