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You need to connect those dots for me.
Apple already didn't care before, but now they have absolutely no reason to care at all now that the 10.5 Pro is discontinued and they have no further incentive to now that it's no longer being sold by Apple. I'm willing to bet they did a quiet fix for this on the 10.5 Air and will leave it at that. The 10.5 Pro and whatever display hardware issues it may have had will just be swept under the rug for good.
 
I guess the previous pro was so close in price to the new 11" it wasn't really doing a lot in the lineup, this will appeal to people who don't want to pay pro pricing but do want a laminated display on the 9.7" iPad. Just a slight repositioning of the model in the line to lose a couple of the more shiny bells and whistles, but get a big price reduction and a bump in power. (I wonder if this is going to be a battery champ, given the A10X presumably drew more power?)
I completely missed that the 10.5" Pro wasn't discontinued with the release of the 11" Pro. I guess they wanted to keep something between $329 and $799 in the lineup (that is not a Mini). Before that, the release of new Pro models always meant the previous ones were discontinued. The 9.7" Pro did not hang around after the release of the 10.5" Pro.
 
Might as well try to get end of life pricing at your local store for 10.5 Pro, before they ship them all back. Don’t know if they’re still doing that in 2019, but it’s worth a shot. The processor on the 10.5 pro is still great, and the extra pro features are worth it if you can get one for the same price as they new air imo.
 
I don’t suppose any of the non-Pro iPads got a solid-state home button?

The clicky ones (à la iPhone 5s to 6s) seem really old-fashioned at this point. They also feel cheap, less robust and don’t inspire the same confidence as the far superior solid-state button on the iPhone 7 and 8. I always felt those clicky home buttons were a potential point of failure after it was the point of failure of one of my iPhones.

I was surprised the original Pro iPads didn’t upgrade the home button. The solid-state home button feels so much better and more professional.
 
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Apple already didn't care before, but now they have absolutely no reason to care at all now that the 10.5 Pro is discontinued and they have no further incentive to now that it's no longer being sold by Apple. I'm willing to bet they did a quiet fix for this on the 10.5 Air and will leave it at that. The 10.5 Pro and whatever display hardware issues it may have had will just be swept under the rug for good.
Thanks, but I don't see the connection, just conjecture and Apple sucks.
 
I completely missed that the 10.5" Pro wasn't discontinued with the release of the 11" Pro. I guess they wanted to keep something between $329 and $799 in the lineup (that is not a Mini). Before that, the release of new Pro models always meant the previous ones were discontinued.

Me too. I was very confused about the headline, because at first I thought the brand new iPad Pro is discontinued. Now I know, it is only the ancient 10.5".
 
Oh wow. Apple used to have just one iPad. Now it has the iPad, the iPad mini, the iPad Air, and the iPad Pro, which comes in two sizes. So, there are five different sizes of the iPad now.

It seems to me that, in an attempt to squeeze every dollar out of the wallets of its customers, Apple is doing exactly what Steve Jobs came back to avoid: the confusion of a complex product line (https://www.computerworld.com/article/2510820/how-steve-jobs-changed-apple---.html).

Why do we need five different sizes of the iPad? Do we really need a 9.7”, a 10.5”, and an 11”? It’s Apple trying to please Apple, not its customers.

Well, I thought the introduction of iPad Air Actually clear things up.

Under Steve we have Mac mini, iMac, and Mac Pro. It was strange when Apple launched MacBook Air Retina, that it was actually heavier than MacBook, now if we forget the originally meaning of Air, it is quite clear Apple intend "Air" to be the Midrange.

MacBook Pro , MacBook Air , Macbook
iPad Pro, iPad Air, iPad

I would have liked the iPad mini to be iPad Air 7.9, but I guess Mini is quite well established brand and they don't want to change it. And May be down the line iPad will be killed, or discontinued but available for education purchase only.
[doublepost=1552937757][/doublepost]The pricing is interesting. I think I will need some time to sink it before making a comment on it. Because it surely is strange
 
Not really confusing, just follow the pricing tiers, the more you pay, the more you get. If there's one change I'd possibly make it would be to roll the mini into the 'Air' branding as it's effectively a smaller version of the exact same machine - could be the Air 7.9" and 10.5" in the same way you have an 11" and 12.9" Pro.

Budget:
iPad 9.7 £319
A10
basic retina

Midrange:
iPad mini £399
iPad Air 10.5 £479
A12
Laminated

High end:
iPad pros £769 & £969.
A12X
Promotion

As for pleasing it's customers... I'm pretty sure this is why they have done this - the 10.5" pro likely wasn't selling against the 11" pro for just a little bit more, so they've nixed it and made a model that's a little bit more feature rich for a little bit more money than the basic iPad. You're right it's still an 'upsell' move (to force people onto the 11" pro rather than the 10.5, and entice people up from the 9.7" iPad) but one that makes sense in the lineup more than the 10.5" pro really did anyway.

Sorry, but I disagree. It's supply chain optimization. What about this? https://www.theverge.com/2019/3/18/18270843/apple-new-ipad-mini-air-old-apple-pencil

The new iPads support the old Apple Pencil, and not the new Apple Pencil, which is only compatible with the iPad Pro models. This means that the new iPads are using legacy screens, which were reallocated to a new mid-range line of iPads. There are now two lines of Apple Pencils, both with the same name, and none of which is set to be discontinued any time soon. I wonder why someone would need two lines of pens to be used on tablets. Even Microsoft, which is the company that has always been obsessed about pens in tablets, has just one in its line-up. Apple has two. And it is not to offer more options to customers (they will get confused!). It is because the legacy screens used in the new models only support the old Apple Pencils.

It would make sense to have no more than three sizes and flavors of iPad: a 7.9", an 11", and a 12.9", and just one Apple Pencil. That is much simpler, and nothing else would be needed. All the rest is just to optimize the supply chain and to squeeze every single dollar out of customers, and not to address any particular need.
 
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Agreed. Comparing the differences between iPads has become a headache. Doesn’t make sense. Should be easier than this..

I Don’t understand statements like this, how is it difficult to make a decision when purchasing an iPad, when Apple even has a ‘compare function tool’ on their website to find which iPad is best for the consumer. And if that’s not reason enough to make it easy, even going to an Apple store, you have them side-by-side where you can pick and choose which size/model/price point works best for the customer. It’s not as difficult as you’re making it appear.
 
Why does it have to be so confusing?

I miss the days of simple product lines. It really should be (top to bottom in both price and features):

iPad Mini (small screen)
iPad Air
iPad
iPad Pro

Hell, they could even go back to how it used to be. Mini, Regular, Pro.

iPad Mini
iPad Air -> iPad
iPad Pro

Guess what - it also works on macs!

Macbook -> Macbook Mini
MacBook Air -> MacBook
MacBook Pro

And even iMacs!

21” -> iMac mini
27” -> iMac
iMac Pro

Perhaps even other macs!

Mac mini
Mac (we can dream right?)
Mac Pro

It could be so clear and consistent.
 
Apple already didn't care before, but now they have absolutely no reason to care at all now that the 10.5 Pro is discontinued and they have no further incentive to now that it's no longer being sold by Apple. I'm willing to bet they did a quiet fix for this on the 10.5 Air and will leave it at that. The 10.5 Pro and whatever display hardware issues it may have had will just be swept under the rug for good.

What display issues on the 10.5 Pro? I’ve had mine for 8 months and it’s been fine so far. If I had to get this one swapped out for any reason in the remaining four months of my warranty, what should I be looking out for?
 
Why does it have to be so confusing?

I miss the days of simple product lines. It really should be (top to bottom in both price and features):

iPad Mini (small screen)
iPad Air
iPad
iPad Pro

Hell, they could even go back to how it used to be. Mini, Regular, Pro.

iPad Mini
iPad Air -> iPad
iPad Pro

Guess what - it also works on macs!

Macbook -> Macbook Mini
MacBook Air -> MacBook
MacBook Pro

And even iMacs!

21” -> iMac mini
27” -> iMac
iMac Pro

Perhaps even other macs!

Mac mini
Mac (we can dream right?)
Mac Pro

It could be so clear and consistent.

Even better, Apple could streamline the product line even further:

iPad, in three sizes (7.9”, 11”, 12.9”)
MacBook, in three sizes (12”, 13.3”, 15.4”)
Mac mini
iMac in two sizes (21.5”, 27”)
Mac Pro

Apple does not, because it still wants to use the old designs, and makes excuses for selling them to consumers. The budget iPad and the two new models released yesterday would not exist in Apple under Steve Jobs. Tim Cook seems to be a supply chain maniac and wants to apply all leftover parts in its products, even if it creates a confusing and segmented line-up.
 
What display issues on the 10.5 Pro? I’ve had mine for 8 months and it’s been fine so far. If I had to get this one swapped out for any reason in the remaining four months of my warranty, what should I be looking out for?
The 10.5 Pro had this recurring issue that many people seemed to have where after about 1-1.5 years it would develop this bright spot in the lower half of the display, there's actually a whole MacRumors thread on it. I've seen a couple display models in stores have the same problem. Apple would refuse to service it unless it was covered by warranty (again, it seems to keep happening after the warranty expires) or covered by AppleCare. Then the replacement would reportedly develop the same problem, so it's a problem with the unit as a whole. Now that the 10.5 Pro has been discontinued as new and replaced they really have no reason to care.
 
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