Apple Discontinues 12-Inch MacBook

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Apr 12, 2001
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Coinciding with refreshes to the MacBook Air and the entry-level 13-inch MacBook Pro today, Apple has discontinued the 12-inch MacBook, which is no longer available to purchase through its online store.


Apple had not updated the 12-inch MacBook since June 2017 and it was becoming increasingly uncertain whether the notebook had a future in Apple's product lineup, especially after the MacBook Air was redesigned last year with many of the same features as the 12-inch MacBook for $100 less at the time.

The 12-inch MacBook first launched in April 2015 and started at $1,299 prior to being discontinued. One of the 12-inch MacBook's only advantages over the 2018 MacBook Air was portability, as it has a smaller screen size and is nearly three quarters of a pound lighter at 2.03 pounds versus 2.75 pounds.

Apple's notebook lineup is much more straightforward now at a glance, with the lower-end MacBook Air starting at $1,099 after receiving a price cut today, the mid-range 13-inch MacBook Pro starting at $1,299, and the high-end 15-inch MacBook Pro for the most demanding users starting at $2,399.

Article Link: Apple Discontinues 12-Inch MacBook
 
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dabrain13

macrumors newbie
Jun 21, 2010
14
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Wow. I don't think this product ever really made a ton of sense in the lineup because it was similar in price to the MacBook Pro and didn't really provide a "killer-feature" over the MacBook Air (particularly after the refresh).

That being said...it's always interesting to see Apple kill off product lines. And isn't this the second time they've killed the MacBook line? Seems like it would have made more sense to just rename MacBook Air to MacBook.
 

pop2video

macrumors newbie
Mar 31, 2016
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Why don't they rename the MacBook Air to 'MacBook' now??

Would make a lot more sense. Though maybe the Air moniker has too much name recognition.
because so they can release it in the future with the ARM
[doublepost=1562677555][/doublepost]so now I have the limited version... wish I got the rose gold one back then.
 

oldmacs

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Sep 14, 2010
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because so they can release it in the future with the ARM
[doublepost=1562677555][/doublepost]so now I have the limited version... wish I got the rose gold one back then.
Still makes no sense - if that was the case we'd be back to 'MacBook' as the lightest MacBook and 'MacBook Air' as the non lightest MacBook despite being called the 'Air'.
 
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sime0n

macrumors newbie
Sep 6, 2008
19
19
Wow. I don't think this product ever really made a ton of sense in the lineup because it was similar in price to the MacBook Pro and didn't really provide a "killer-feature" over the MacBook Air (particularly after the refresh).

That being said...it's always interesting to see Apple kill off product lines. And isn't this the second time they've killed the MacBook line? Seems like it would have made more sense to just rename MacBook Air to MacBook.
killer feature was its size and weight. its almost a # lighter than the air.
 

Rogifan

macrumors Core
Nov 14, 2011
20,653
22,331
Why don't they rename the MacBook Air to 'MacBook' now??

Would make a lot more sense. Though maybe the Air moniker has too much name recognition.
That’s the only reason it still exists. It’s like all new products being Apple xxx but the iPhone and iPad will never become Apple Phone and Apple Pad.