I agree with you on the quality, they sound fantastic. The problem is that Apple wanted this to be a speaker for everything, a speaker for your home theater (that only worked with Apple TV) a speaker for your kitchen and speaker for the bedroom, etc..... And when you do that your competition is greater and spans farther. And that's where the price comes in, if they had just gone with the $100 version to start with and competed with the echos and homes they would have been much more successful, IMO.
I mean the speaker isn't 3 full years old yet and they are axing it. Makes you wonder when the support is going to run out on it and then we will be left up to the mercy of when the services change the speaker will be dead because there's no bluetooth interface or aux input. Thats why those features matter to people too. I regret buying them at this point.